### **Overview** Castrol India Limited, a part of the bp group, has been a cornerstone of India’s lubricants industry for **115 years**. The company operates as a market leader in both **automotive and industrial lubricants**, supported by strong brand recognition, an extensive distribution footprint, and a forward-looking transformation strategy focused on digital integration, sustainability, and diversification into **mobility services and future technologies**. Headquartered in India and publicly listed for over 40 years, Castrol combines its **125-year global technological legacy** with locally developed innovations to serve a rapidly evolving mobility landscape. --- ### **Key Business Segments & Markets** - **Automotive**: Two-wheelers, four-wheelers, commercial vehicles, SUVs, hybrids, and electric vehicles. - **Industrial**: Serves 12 sectors including mining, machinery, wind energy, steel, cement, data centers, aerospace, food processing, and marine. - **Aftermarket & Services**: Vehicle maintenance, fast oil change, digital platforms, and workshop networks. - **B2B & OEM Partnerships**: Strong collaborations with domestic and global OEMs across ICE, hybrid, and EV platforms. --- ### **Core Brands & Product Portfolio** Castrol offers a diverse portfolio of **~600 brand variants across 45 brands**, tailored to different market segments and applications. #### **Consumer Lubricants** - **Castrol Activ**: Mass-market 2-wheeler oil; relaunched in 2025 with Shah Rukh Khan ("Garmi Mein Bhi 3X Protection"), reaching 250M+ consumers. - **POWER1**: Premium synthetic 2-wheeler oil; supplied to Triumph Motorcycles. - **MAGNATEC**: Mass-prestige and premium 4-wheeler oil; upgraded with API SP/ACEA C2/C3 compliance and E20 fuel compatibility; includes variants like 0W-20, 5W-30, 5W-40. - **EDGE**: Super-premium passenger car oil with PowerBoost Technology™ (claimed 30% better performance); targeted at hybrids, SUVs, and European cars. - **CRB Series**: Commercial vehicle oils including: - *CRB TURBOMAX + CK4*: Premium HD truck oil, tested over 100,000 km on OEMs. - *CRB Plus 15W-40*: 1,000-hour engine protection for tractors. - *CRB ESSENTIAL*: Affordable range for rural truck and tractor owners. - **GTX**: Entry-to-mid-tier oils for older engines and diesel vehicles. #### **Industrial & Specialty Products** - **Hysol MB 50 & Hysol 20 XBB**: High-performance metalworking fluids, now **localized in India**. - **Rustilo DW Series** (800, 806, 809, 812): Rust-preventive oils for automotive, tube, bearings, and metal manufacturing. - **Optigear CT 320**: Carbon-neutral gear oil for **wind energy**. - **SPHEEROL Greases**: Non-lithium-based industrial greases. - **Condition Monitoring & Chemical Management Services (CMS)**: Offers end-to-end lifecycle management of industrial chemicals; operational at over 23 customer sites. #### **Auto Care & Non-Lube Expansion** - Launched in 2023, Castrol’s Auto Care range includes: - Throttle Body Cleaner - Fuel Injector & Carburetor Cleaner - Brake Cleaner - 3-in-1 Shiner, Anti-Rust Lubricant, Chain Lube, Microfibre Cloth, and Shiner Sponge - Available via **60,000+ physical outlets and e-commerce platforms**. - Registered **100% volume growth in H1 2025 vs full-year 2024**, with 27,000 units sold in June 2025 alone on e-commerce. --- ### **Distribution & Service Network** Castrol maintains **India’s largest lubricants distribution and service ecosystem**: | **Channel** | **Scale** | |------------|---------| | **Retail Outlets** | >160,000 outlets (urban, semi-urban, rural) | | **Rural Reach** | >36,000 outlets via 850+ sub-distributors | | **Two-Wheeler Service Points** | 32,000+ | | **Multi-Brand Car Workshops** | 11,000+ | | **Castrol Auto Service (CAS) Workshops** | 730+ across 340+ cities | | **Distributors** | 400+ | | **Direct Institutional Accounts** | >5,500 | --- ### **Strategic Initiatives & Transformations** #### **1. Bharat Strategy** - Focus on **semi-urban and rural markets**, where over 50% of two-wheeler sales occur. - Digitized **Rural DMS** (Distributor Management System) to improve operational visibility and scalability. - Affordable product lines (e.g., CRB Essential, Activ Essential) to capture price-sensitive segments. #### **2. Digital & Technology Enablement** - **Fast Scan App**: Engages **1 million+ mechanics**, records 200,000+ transactions/day. - **Castrol CONNECT**: Workshop booking app for customers. - **Castrol DMS & Rural DMS**: Streamline billing, inventory, and claims for distributors. - **Castrol DIGICLAIM**: Digital claims processing system. - **Castrol SMART**: Salesforce automation for field teams. #### **3. Expansion into Mobility & Aftermarket Services** - **Castrol Auto Service (CAS)**: Organized network of branded service centers. - **Castrol Express**: 42+ quick-service oil change outlets at Jio-bp fuel stations for two-wheelers. - Partnerships: - **With Mahindra Insurance Brokers**: CAS workshops act as insurance POSPs (Point of Sale for Insurance). - **With Jio-bp**: Nationwide presence at fuel stations to enhance accessibility. - **With k1 Mobility Solutions (KMS)**: Strategic investment of **₹487.5 crores** (7.09% equity) to co-develop a **digital, B2C-focused service network** via the **myTVS** O2O platform. MyTVS serves 3M+ customers via 1,000+ garages. #### **4. Electrification & Future Mobility** - **Castrol ON**: E-fluids brand for EVs including e-transmission fluids, e-coolants, and e-greases. - Supplies fluids to leading EV OEMs including **Tata Motors, MG Motor, and VinFast**. - **VinFast Partnership**: Joint service standards, diagnostics, and digital support to build EV service ecosystem in India. - Trained **1,000+ mechanics** in EV servicing via ASDC-endorsed program. - Investing in **data center thermal management** (e.g., immersion cooling) via BP’s £50M global R&D center. #### **5. Manufacturing & Localization** - **Three manufacturing plants** located in Patalganga (Maharashtra), Paharpur (Telangana), and Silvassa (Dadra & Nagar Haveli). - **Local production** of Hysol and Rustilo products improves delivery speed and cost efficiency. - New **filling lines added** at Paharpur and Silvassa to support growth. - **Patalganga Technology Centre**: State-of-the-art facility for EV, data center, and industrial R&D. --- ### **Sustainability & Industrial Leadership** - **Recycled Packaging**: Transitioned to **30% post-consumer recycled (PCR) HDPE bottles**, saving 1,800 MT of virgin plastic and 2,600 MT of CO₂/year (100% target by 2030). - **Circular Economy**: Commercial launch of **RRBO-based (Re-Refined Base Oil) engine oils for BS-IV vehicles**. - **Silvassa Plant**: 45% reduction in CO₂ emissions via solar power and rainwater harvesting. - **Eco Product Lines**: Hysol SL, Alusol, Techniclean with extended fluid life and lower environmental impact. --- ### **Leadership & Go-to-Market** - **Saugata Basu**: Head of B2C, driving multi-year transformation and rural outreach. - **Omnichannel GTM Model**: Integrates retail, e-commerce, OEM, and digital platforms. - Major campaigns featuring **Shah Rukh Khan** for Activ and EDGE launched during high-visibility events (IPL, T20 World Cup, Sunburn). --- ### **Competitive Landscape** The Indian lubricants market is fragmented, with competition from: - National Oil Companies (IOCL, BPCL, HPCL) - Global brands (Shell, Mobil) - OEM genuine oils - Local unorganized players Castrol maintains leadership through: - **Brand trust**, innovation, and digital ecosystem - **OEM partnerships** and first-fill supply agreements - **Service-led differentiation** and rural penetration