### **Overview** CEAT Limited, established in 1958, is the flagship company of the RPG Enterprises Group and one of India’s leading tyre manufacturers. Headquartered in Mumbai, the company is a globally recognized brand with operations in over 110 countries. With an annual production capacity of over **48 million high-performance tyres**, CEAT serves diverse segments including 2- and 3-wheelers, passenger and utility vehicles (PC/UV), commercial vehicles, and off-highway vehicles. CEAT is part of the RPG Group—a diversified conglomerate founded in 1979—operating across tyres, infrastructure, IT, pharmaceuticals, and emerging technology sectors, with a collective annual turnover of **$5.2 billion (2025)**. --- ### **Strategic Direction (2025 Focus)** CEAT’s strategy is anchored on **four megatrends**: 1. **Electrification** – Strengthening OEM partnerships in the EV space. 2. **Premiumisation** – Expanding high-performance and technology-led tyre offerings. 3. **Internationalisation** – Targeting 25% of total revenue from exports. 4. **Digitisation** – Enhancing digital sales, R&D, and customer engagement. The company’s mission—**"Making Mobility Safer & Smarter. Every Day"**—is supported by world-class manufacturing, innovation-driven R&D, and a growing global footprint. --- ### **Key Strategic Developments (2024–2025)** #### ✅ **Acquisition of CAMSO Off-Highway Business (Michelin) – A Landmark Move** - In **July–September 2025**, CEAT completed the acquisition of **Michelin’s Compact Construction Equipment and Off-Highway Bias Tyre & Track business**, including: - Two manufacturing facilities in **Sri Lanka**. - Global rights to the **premium CAMSO brand** after a 3-year transition. - Transaction value: **$225 million**, with a committed investment of **₹2,000 crore (~$270 million)** over three years into Sri Lanka operations. - This acquisition, one of the largest in the Indian tyre industry, enables CEAT to: - Access **over 40 global OEMs** and premium distributors in **North America and Europe**. - Expand footprint in high-margin **off-highway tyres (OHT)** and tracks. - Position itself as a **global leader in off-highway mobility**. - **Mr. Anant Goenka** is providing strategic oversight, leveraging M&A expertise and operational integration support. #### ✅ **Strengthening Global Manufacturing & Strategic Hub in Sri Lanka** - CEAT-Kelani Holdings (Pvt) Ltd, a **50:50 joint venture** with Kelani Tyres in Sri Lanka, manages two tyre plants. - The Sri Lanka facilities are now central to CEAT’s **global off-highway tyre strategy**, securing **1,483 jobs** and future expansions. - The company is accelerating integration, with focus on **customer continuity, operational synergies, and quality enhancement**. --- ### **Global Expansion & Export Performance** - **Exports contribute ~20–25% of total revenue**, targeting **25% by 2027**. - Strong growth in **Middle East, Europe, Latin America, Brazil, Southeast Asia, and the USA**. - **Europe**: Focused on PCR (Passenger Car Radial) tyres with quality certifications from global OEMs. - **USA Market Entry**: - Launched **Agri-Radial** and **Truck Bus Radial (TBR)** tyres. - Developing **15 SKUs** tailored for urban and regional applications; expected full entry by FY25–26. - Long Haul TBR tyre launched with **Detached Shoulder Rib (DSR) technology** for enhanced durability. --- ### **Product Innovation & R&D** - **R&D Centers**: Halol (India) and Frankfurt (Germany), supported by over **300 professionals**. - **5-year technology roadmap** focused on EVs, smart tyres, sustainability, and digital mobility. - **191 patents filed** and **118 active R&D projects** as of FY2024-25. - Key innovations: - **SportDrive CALM tyres** – India’s first ultra high-performance tyres with **acoustic-lowering material** and **Seamless Ply Architecture (SPA)**. - **Run-Flat Tyres** – First Indian manufacturer to produce under the SportDrive range. - **Puncture-safe tyres** with in-house gel technology (self-sealing up to 6mm). - **CALM Technology** – Reduces cabin noise for enhanced comfort. #### 🏆 Industry Recognition - **First global tyre company** to receive: - **Deming Grand Prize** for Total Quality Management. - **World Economic Forum’s 'Lighthouse'** status for Industry 4.0 adoption at two plants (Halol and Ambernath). - Advanced Industry 4.0 implementation led to: - **20% reduction in cycle time**. - **46% reduction in process scrap**. - **15% lower energy consumption**. #### 🚗 Specialized Product Launches - **SPORTRAD & CROSSRAD**: High-performance motorcycle tyres for on-road and off-road segments. - **Electric Vehicle Tyres**: Launched India’s first dedicated EV tyre lineup for 2W and 4W segments. - **Futuristic Tyres for Sci-Fi Film *Kalki 2898 AD***: - Custom-built for a 6-tonne vehicle. - Features: **30 aspect ratio, 560mm width, steel-belted construction, specialized shoulder design** for extreme terrain and high-torque conditions. --- ### **OEM Partnerships & EV Leadership** - One of the top tyre suppliers to **Indian EV OEMs**, with: - **~50% market share** in **2-wheeler EV OEM segment**. - Customers: **Ather, Ola, TVS iQube, Hero Electric, MG ZS EV, Tata Starbus EV, Tiago EV, Tata Ace EV**. - Close to **30% market share in EV OEMs (2W/3W/4W combined)**. - Engaged in discussions with **international EV OEMs** for global nominations. --- ### **Domestic & Global Distribution Network** - **India**: - **5,700+ dealers**. - **61,000+ sub-dealers**. - **1,115+ directly operated outlets**. - **Doorstep delivery & fitting services** via Tyresnmore and CEAT.com. - **Retail Expansion**: - **CEAT Shoppe & Shop-in-Shop (SIS)** formats in urban and rural India. - Integration with **digital platforms** like Amazon, Flipkart, and its e-commerce arm **TyresnMore Online Pvt Ltd** (100% owned). - **CEAT Fleet Solutions**: Fast-growing B2B segment, serving major Indian fleet operators. --- ### **Subsidiaries & Investments** CEAT maintains a global footprint through strategic ownership: - **100% Owned**: - CEAT Specialty Tyres Inc. (USA) - CEAT Specialty Tyres B.V. (Netherlands) - CEAT Auto Components Ltd. (India) - Taabi Mobility Ltd. (India) – Fleet tech services - **TyresnMore Online Pvt Ltd** (acquired 100% in 2023) - **50% Joint Venture**: CEAT-Kelani Holdings (Sri Lanka) - **Majority Stakes**: - **70% in CEAT AKKHAN Ltd.** (Bangladesh – trading) - **58.56% in Rado Tyres Ltd.** (India – manufacturing) --- ### **Manufacturing & Capacity** - **7 Manufacturing Plants**: Mumbai (Bhandup), Nashik, Halol (Gujarat), Nagpur, Ambernath, Chennai (India), and Kelani (Sri Lanka). - Major expansions: - **Chennai Plant**: 96 lakh PC radial tyres/year. - **Nagpur Plant**: 2.7 crore 2-wheeler tyres/year upon full expansion. - **Ambernath Plant**: Focused on Off-Highway Tyres (OHT) capacity expansion. - **Greenfield Project**: New TBR plant under development in Chennai. --- ### **Financial & Operational Highlights (FY24–25)** - **Revenue**: ₹11,943 crore (FY24). - **EBITDA Margin**: **14.0%**, demonstrating operational efficiency. - **Balance Sheet**: **Low debt-to-equity ratio of 0.4x**, **AA credit rating**. - **Employees**: Over **9,500 permanent staff**. - **Pricing Strategy**: Implemented **2.4% increase in TBR replacement market**, 1% in 2-wheeler, with plans for **further 3–4% hikes** to offset raw material and EPR costs. --- ### **Sustainability & Digital Transformation** - **Sustainability Goals**: - Green raw material usage increased from **28% (2019) to 57% (2024)**. - Use of **reclaimed rubber** in production (7,780 MT in FY20). - **Digitisation**: - Use of **VR/AR, 3D printing, FEA simulations** to reduce prototype dependency. - **Digital platforms** for distributors: real-time order tracking, container load optimization. - Metaverse engagement via **CEAT Shoppe**. --- ### **Brand & Market Position** - **#1 Market Share in Sri Lanka**. - **Global leader** in **off-highway tyre SKUs** – over **930 SKUs**, covering ~88% of agricultural segments. - Strong brand association with **Safety, Grip, and Innovation**. - Strategic sponsorships: **IPL and WPL** (Strategic Timeout Partner). - Regional marketing: SecuraDrive campaign with Karthi (Tamil Nadu).