Crayons Advertising Limited is a premier, fully integrated Indian advertising agency established in **1986**. With over **35 years** of industry experience, the company has evolved from a traditional creative house into a high-tech marketing powerhouse. Listed on the **NSE Emerge** platform since **June 2, 2023**, Crayons provides end-to-end brand solutions by blending traditional creative strategy with advanced ad-tech, including **AI**, **Augmented Reality (AR)**, and **programmatic media buying**. --- ### **Core Service Verticals & Specialized Divisions** The company operates as a single reportable segment—**Advertising and Marketing Services**—delivered through five specialized pillars: * **Creative & Strategy:** The core engine of the agency, managing brand strategy and multimedia production for marquee clients such as **Tata Group, Indian Oil Corporation, and Air India**. * **Digital Marketing & Ad-Tech:** Focuses on precision targeting and real-time analytics. The company is currently integrating **AI-driven creativity**, **Metaverse** activations, and **Web3** solutions into its digital core. * **Out-of-Home (OOH):** Manages a vast network of over **500 prime hoarding sites** in North India. The division is capable of massive deployments, exemplified by a political campaign involving **14,000 simultaneous hoardings**. * **Events & Activations:** Specializes in large-scale corporate and government projects, including the **Prime Minister’s visit to Kumbh Mela 2019** and international roadshows for **Goa Tourism** in South Korea (**March 2025**). * **Media Planning & Buying:** Leverages data intelligence and long-standing media relationships to optimize spends across print, broadcast, and digital platforms. --- ### **Operational Infrastructure & Global Footprint** Crayons maintains a robust pan-India presence, reaching Metros, Tier-II, Tier-III, and rural markets. | Feature | Details | | :--- | :--- | | **Headquarters** | New Delhi, India | | **Network** | **7 to 9 offices** across India; workforce of **~225 professionals** | | **International Presence** | Physical offices in **4 countries**; global sales teams in **India, US, UK, and UAE** | | **Digital Infrastructure** | Daily data backups on physical servers located in India | | **Production** | In-house creative studios + strategic third-party production partnerships | | **Listing Status** | **NSE Emerge** (Ticker: CRAYONS) | --- ### **Strategic Growth Initiatives & Future Roadmap** Crayons is transitioning into a technology-led global solutions provider through aggressive expansion and diversification: * **International Expansion:** The board approved a **100% Wholly Owned Subsidiary** in Dubai, UAE (**May 2025**) to spearhead global sales. * **Sports Entertainment:** Diversifying into sports by securing franchise rights for the **"New Delhi Tigers"** in the Delhi Premier League via a consortium and Special Purpose Vehicle (SPV). * **Strategic Investments:** * **All White Communication LLP:** Invested **₹2.5 crore** (**November 2025**) to tech-enable the OOH business. * **BB&HV Private Limited:** Increased stake to **37.51%** (**May 2025**) to enhance service depth. * **Real Estate:** Acquired property in **Morjim, Goa** (**January 2026**) for operational infrastructure. * **Talent Retention:** Implemented the **Crayons Employee Stock Option Plan 2025**, creating a pool of **200,000** options to align staff interests with long-term growth. --- ### **Financial Performance & Capital Structure** The company maintains a stable financial profile with low leverage and high interest coverage, prioritizing reinvestment over dividends. **Consolidated Financial Highlights (FY 2023-24)** * **Total Income:** **₹23,392.04 Lacs** * **EBITDA:** **₹2,131.83 Lacs** * **Net Profit (PAT):** **₹1,755.00 Lacs** * **Earnings Per Share (Diluted):** **₹7.61** * **Total Debt to Equity Ratio:** **0.14** * **Interest Coverage Ratio:** **11.33** * **Return on Capital Employed (ROCE):** **0.72** **Capital & Equity Details** * **IPO:** Issued **64,30,000** equity shares at **₹65** per share in **2023**. * **Warrants:** **5,00,000** warrants were issued in **January 2024** at **₹155**; however, these lapsed in **October 2025** due to non-conversion. * **Dividend Policy:** Reinvested **100%** of FY24 profits (**₹1,690.29 Lacs**) into **Reserves and Surplus** to fund expansion. --- ### **Technology Integration & Innovation** Crayons distinguishes itself through the deployment of proprietary and emerging technologies: * **Programmatic Buying:** Utilizing **AI** and **Real-Time Bidding (RTB)** for precision audience targeting. * **Proprietary Dashboards:** Client-facing tools for real-time monitoring of campaign spending and ROI. * **Immersive Tech:** Deployment of **Holograms**, **AR**, and **VR** for deeper brand engagement. * **Hyperlocal Targeting:** Using **Machine Learning** to identify and engage high-value consumer segments in specific geographic pockets. --- ### **Risk Management & Governance Framework** The company operates in a dynamic market with specific sensitivities to technology adoption and regulatory compliance. * **Market & Tech Risk:** Future growth depends on market acceptance of **advertising automation** and emerging digital channels. The company mitigates this through continuous R&D and the appointment of **Ashraye Lalani** (Executive Director) to lead **Growth & Technology**. * **Compliance Enhancements:** Following procedural lapses in **SEBI (LODR)** disclosures, the company implemented a **Two-Level Review System** and a **Compliance Calendar** with automated alerts. * **Macroeconomic Risk:** Exposure to currency fluctuations and corporate spending cycles across four countries is managed through a diversified client base and geographic spread. * **Liquidity Position:** Auditors confirm the company maintains sufficient financial assets to meet all liabilities falling due within **one year**. No provisions are currently required for contingent liabilities under **AS-29**.