### **Overview** Easy Trip Planners Ltd, operating as **EaseMyTrip**, is one of India’s largest and fastest-growing online travel-tech platforms, recognized as the **second-largest online travel agency (OTA)** by air ticket bookings based on a February 2021 Crisil report. Founded in 2008 by Rikant Pitti, Prashant Pitti, and Nishant Pitti, the company is headquartered in Delhi and operates in **10 countries** with a network of over **30 million customers** and **72,000+ registered travel agents**. Unlike many of its peers, EaseMyTrip has been **fully bootstrapped and consistently profitable since inception**, including during the pandemic years, and is **publicly listed** on the NSE and BSE. The company maintains industry-leading **EBITDA margins** and a **low-cost operating model**, with a cash surplus of over ₹3,100 crore as of recent reporting periods. --- ### **Business Model & Key Segments** EaseMyTrip operates a comprehensive, end-to-end travel platform offering: - **Air tickets** (domestic & international – 400+ airlines) - **Hotels** (2.9 million+ listings globally) - **Rail, bus, and cab bookings** - **Holiday packages**, **cruises**, and **visas** - **Ancillary services** including **travel insurance**, **forex**, and **co-branded financial products** The company earns revenue through: - Commissions and incentives from airlines, aggregators, and partners - Service-based fees and convenience fees (strategically minimized) - Bundled product sales and cross-selling via acquisitions and partnerships It operates through three core distribution channels: 1. **B2C**: Direct-to-consumer via apps and websites 2. **B2B2C**: Through its extensive network of registered travel agents 3. **B2E**: Corporate travel and employee travel solutions --- ### **Strategic Initiatives & Growth Plans** #### **1. EMT 2.0 – Full-Spectrum Travel Ecosystem** EaseMyTrip launched **EMT 2.0**, a strategic initiative to diversify into high-margin non-air segments and create a vertically integrated travel ecosystem. This includes: - **Acquisitions**: The company has pursued multiple strategic acquisitions such as: - **Javaphile Hospitality**, **Doodlesdodling Entertainment**, **SSL Nirvana Grand Golf Developers**, and **Levo Beauty** - **Planet Education Australia** (for student and study-abroad travel) - **Big Charter Pvt Ltd** (entering India’s charter aviation market) - **Pflege Home Healthcare** & **Rollins International** (for medical and wellness tourism) - **Subsidiaries & Verticals**: - **Easy Green Mobility** and **YoloBus** – for electric bus manufacturing and intercity mobility - **EaseMyTrip Insurance Broker** – for travel-linked insurance - **EasyVijay** (battlefield tourism) and **EasyDarshan** (pilgrimage tourism) #### **2. Global Expansion** EaseMyTrip has established subsidiaries in the **UAE, UK, USA, Singapore, Philippines, Thailand, Saudi Arabia, Brazil, New Zealand**, and **Saudi Arabia**. - **Dubai operations** reported **GBR of ₹7,014 million in FY24**, a **242.2% YoY growth**. - **Dubai GBR in Q2 FY26** reached **₹361.7 crore**, up **109.7% YoY**. - The **IATA GoGlobal accreditation** validates its global compliance and supports cross-border scalability. The company has also opened new Dubai-based entities: - **EMT Tours L.L.C.** (inbound/outbound tours) - **EMT Holiday Homes L.L.C.** (vacation rental market) Expansion into **Brazil** (projected $22.3B market by 2028) and **Saudi Arabia** (projected $110.1B by 2033) positions EaseMyTrip for long-term international growth. --- ### **Technology & Innovation** EaseMyTrip maintains a **fully in-house, technology-driven platform**: - **Smart Voice Recognition System** (AI/ML-powered, multilingual booking) - **Real-time ticketing, chatbots, and WhatsApp-based bookings** - **AI-powered customer support** and **post-booking automation** - **EMTDesk** (corporate travel platform with Power BI analytics, CO2 tracking, and policy controls) - **EMTMate** (B2B platform for travel agents with 24/7 support and live training) - **ScanMyTrip.com** – India’s **first OTA marketplace on the ONDC network**, enabling MSMEs, homestays, and small agents to sell services The company avoids reliance on external tech contractors and manages all operations from India, creating a cost advantage as revenue is earned in foreign currencies while costs remain in INR. --- ### **Customer & Market Differentiation** - **Zero Convenience Fee Policy**: A core differentiator that enhances price competitiveness versus global and domestic players. - **94% Repeat Transaction Rate** – one of the highest in the industry, driven by customer trust and loyalty. - **Sustainability Focus**: Through **Easy Green Mobility**, the company plans to operate **2,000+ electric buses by FY2028** with an initial manufacturing capacity of 4,000–5,000 units/year. It has already secured government contracts in Madhya Pradesh. - **Franchise Model**: Over **100 physical stores** launched nationwide, targeting Tier II/III cities to bridge digital and offline access. --- ### **Key Partnerships (2025)** EaseMyTrip has formed strategic collaborations to expand reach and diversify offerings: - **FreeAgent**: Specialized travel solutions for **cricketers and sports professionals** (visa, flights, mobility). - **Timbuckdo**: Exclusive student travel discounts targeting India’s Gen Z and youth travel market. - **OLX India**: Integrated travel booking section for 35M+ monthly users. - **PhonePe**: Exclusive hotel booking integration, with plans to extend to cabs and activities. - **Bank of Baroda & Punjab National Bank (PNB)**: Co-branded **public sector bank travel cards** with no minimum spend. - **Penang Convention & Exhibition Bureau, Korea Tourism Organization, Tourism New Zealand**: Destination marketing campaigns targeting niche segments like **MICE, destination weddings, and wellness tourism**. - **SIDBI & Uttarakhand Tourism**: Training 150+ homestay owners on the Chardham route. - **CARS24**: Co-branded promotions with car giveaways and travel vouchers. --- ### **Leadership & Governance** - **Rikant Pitti** – CEO & Co-Founder (effective Jan 2025), driving business transformation and strategic direction. - **Prashant Pitti** – Co-Founder, oversees M&A, brand, marketing, and investor relations. Also founder of **Optimo Capital** (fintech). - **Nishant Pitti** – CEO & Co-Founder, leads product, tech, and operations. The company continues to prioritize **lean operations, profitability, and strategic M&A** over aggressive market share chasing. --- ### **Financial & Operational Highlights (as of Nov 2025)** | Metric | Value | |--------|-------| | **Customers Served** | 30+ million | | **Registered Travel Agents** | 72,000+ | | **Employees** | 1,700+ | | **Repeat Transaction Rate** | 94% | | **Airlines Partnered** | 400+ | | **Hotel Listings** | 2.9+ million | | **Countries Operated In** | 10 | | **Subsidiaries Worldwide** | UAE, UK, USA, Singapore, Philippines, Thailand, Brazil, New Zealand, Saudi Arabia | | **Profitability** | Bootstrapped, profitable since FY08, 47% CAGR in PBT (FY20–FY24) | | **Gross Booking Revenue (Dubai, Q2 FY26)** | ₹361.7 crore (+109.7% YoY) |