- **E Factor Experiences is an experience-design company that builds permanent cultural landmarks and immersive events where tourism, heritage and technology meet - it is not an advertising agency or a party planner. Incorporated in 2003 as a luxury-wedding specialist, it has spent over 26 years transforming from an execution-led events firm into a creator of experiential infrastructure and owned intellectual property, describing its work as moving beyond temporary events into permanent “infrastructure” for the experience economy. The recurring approach that explains everything else is a shift from one-off, transactional projects toward long-life assets - museums, multimedia shows, retreat formats and festival IPs - that generate milestone-based fees, operations-and-maintenance annuities or recurring audience revenue, with government clients providing the bulk of the work today and proprietary consumer-facing brands being built for tomorrow.** # Business segments A single engine with four faces - experiential infrastructure for governments, owned intellectual properties being built for consumers, a legacy wedding-and-social practice that supplies cash, and an eco-adventure arm that operates balloons and yachts - all fed by the same in-house design, production and craftsmen capability. ## 1. Experiential infrastructure: where the company builds permanent landmarks for the state **Government clients pay the company to design, construct and sometimes operate museums, heritage light shows and large-format cultural festivals - milestone by milestone, with long-term O&M contracts layered on top.** - **Museums and interpretation centres as infrastructure** - the company converts historical assets into permanent interactive galleries, such as SEBI’s Dharohar Virtual Museum, which digitised over 3,000 securities-related artefacts into a multi-floor virtual gallery preserving India’s 150-year market legacy. - **Light-and-sound as a recurring format** - permanent multimedia shows at heritage landmarks like the Gateway of India (Mumbai) and Golconda Fort (Hyderabad) blend intelligent lighting, water screens, fountains and original narrative design, and this segment alone contributed 14% of total revenue in FY25. - **Large-format festivals for destination branding** - state governments commission multi-day citywide festivals that attract hundreds of thousands of visitors; the 90-day Brahmaputra Carnival in Assam drew over half a million people, and the legacy portfolio includes Deepotsav (Ayodhya) and the Araku Balloon Festival. - **Spiritual infrastructure at monumental scale** - for the Maha Kumbh Mela 2025, which attracted over 66 crore devotees, the company designed four architectural beacons - Sangam Tirth and Saraswati Dwar - that served as symbolic landmarks and crowd-flow anchors for millions of pilgrims at Prayagraj. - **The pipeline is shifting toward permanent installations** - the company has built a qualified opportunity pipeline of over INR 1,000 crores across the next few years, with roughly INR 500-550 crores qualified for FY27 alone, and expects to add about three museum projects and three or four multimedia installations in the current year. ## 2. Intellectual properties and immersive experiences: the consumer-facing bet being built from scratch **The company is creating, owning and scaling its own show formats, retreat brands and festival concepts - a deliberate move from pure project work toward B2C revenue and recurring IP value.** - **A dedicated IP factory called “The 15% Project”** - the company has set a target that 15% of its topline will eventually come from original IP-led initiatives, with four distinct properties already identified: a bridal retreat, immersive multimedia experiences, a youth-focused mega expo and a music festival with a cultural twist. - **Shiva Immersive as the flagship** - described as “India’s first universe of stories” and powered by a nine-layer technology stack, this immersive cultural experience received international recognition at the World Experience Organization summit in London during 2026. - **The Bridal Retreat turns a service into a product** - a five-day wellness, styling and self-discovery programme for brides, launched with filmmaker Karan Johar as brand ambassador, priced at INR 4,00,000 per participant and planned for 15 cohorts of 40 participants each year across multiple cities. - **Testing the international concert market** - the company entered concert touring as co-promoter for the Dream Theater 40th Anniversary Global Tour, hosting two Indian cities as a test run for a potential new recurring format. ## 3. Weddings and social events: the liquidity engine that funds the rest **High-end destination weddings and milestone celebrations generate compounding cash flows from private clients, using a proprietary management system and long-standing global venue relationships.** - **A self-sufficient production house** - the company operates a fully capable in-house production setup and a proprietary wedding management system, handling all planning, facilitation and vendor negotiation so clients get competitive pricing without the company relying on outside production. - **Global venues, repeat trust** - in FY25 the company delivered international weddings in Budapest and Lake Como, with the Budapest event recognised as one of the top weddings of 2024, and it maintains long-standing vendor relations across venues worldwide. - **Described internally as “The Liquidity”** - private and social events provide compounding cash flows alongside the institutional turnkey assignments, and clients from 15-20 years ago occasionally return for corporate events because of the trust built over decades. ## 4. Eco habitats and adventure tourism: a small owned-and-operated tourism business **Through a subsidiary, the company runs India’s premier government-approved hot air ballooning and yachting operation, alongside luxury glamping festivals designed for state tourism boards.** - **Waltz operates the hard assets** - the subsidiary E-Factor Adventure Tourism Pvt. Ltd. manages a fleet of 10 hot air balloons and 2 yachts under the “Waltz” brand, and in FY26 it turned its first profit with revenue of approximately INR 11.2 crores. - **Glamping festivals as a design-and-operate format** - the company has been in the eco-tourism space since 2010, conceptualising and operating the annual “Eco Retreat” luxury glamping festival for Odisha Tourism with zero-liquid-discharge systems and holistic waste management, and more recently delivering the MahaParyatan Utsav in Mahabaleshwar and the Nashik Eco-Glamping Festival. # Group structure and partners **A founder-led NSE-listed company with one profitable adventure-tourism subsidiary, a minority hospitality associate, and a stated appetite for acquiring museums, wedding firms and IP rights.** - The company is listed on the NSE Emerge (SME) platform under the symbol EFACTOR, with its corporate office in Noida and registered office in New Delhi. - Managing Director Samit Garg held 31.94% of the equity as of March 2026 and serves as President of the Event & Entertainment Management Association and a Council Member of the World Experience Organization; Chairman Jai Thakore pioneered permanent light-and-sound spectacles at iconic Indian locations. - The wholly owned subsidiary E-Factor Adventure Tourism Pvt. Ltd. (SkyWaltz Balloon Safari) is 61.6% held, with an investment of Rs 1.20 crores; the associate Untamed Hospitality Private Limited is 46.33% held with an investment of Rs 69.5 lakhs. - The company’s stated inorganic strategy includes acquiring companies in museums, weddings, MICE and live events, along with IP rights, while its geographic strategy targets the Middle East through strategic alliances.