### **Company Snapshot** **Eicher Motors Limited (EML)** is a pioneering Indian automotive manufacturer operating through two core business verticals: 1. **Royal Enfield** – A globally recognized motorcycle brand and the world’s largest manufacturer in the 250–750cc mid-size motorcycle segment. 2. **Volvo Eicher Commercial Vehicles (VECV)** – A 50:50 joint venture with the Volvo Group, a leader in commercial vehicle innovation, manufacturing, and services in India and growing international markets. EML combines heritage, engineering excellence, and a strategic vision for sustainable mobility to drive growth across both segments. --- ## **Key Developments (2024–2025)** ### **1. Royal Enfield: Global Expansion & Product Innovation** #### **International Manufacturing & Market Penetration** - **Local Assembly:** Operates **7 CKD (Completely Knocked Down) assembly facilities** globally – in **Thailand, Nepal, Bangladesh, Brazil, Argentina, Colombia**, and the **UK**, enabling faster delivery and tariff mitigation. - **New Facilities:** Opened **fully owned CKD plants in Thailand (May 2025)** and **Bangladesh (Oct 2024)**, with the latter targeting annual production of **30,000+ units** tailored to local demand. - **Strategic Presence:** Expanded into high-potential markets including **Bangladesh, Latin America, and Eastern Europe**, with strong acceptance in **Brazil, UK, Australia, and France**. #### **Market Leadership by Region** Royal Enfield's midsize motorcycles (250–750cc) dominate globally: - **#1** in **UK** (midsize segment) - **#2** in **Argentina** - **#3** in **Brazil** - **#5** in the **EU** - **Top 3** in **Asia-Pacific including India, Australia, and Thailand** #### **Record-Breaking Sales & Growth** - Achieved **record monthly sales of over 100,000 units** in July 2025. - Surpassed **1 million motorcycles sold annually** in FY25 for the first time. - **International sales exceed 100,000 units** in FY2024–25, representing **30% YoY growth** and 12%+ of total volumes. - **Bangladesh entry showing strong early demand**, with significant booking backlogs. #### **Global Retail & Customer Experience** - **280 exclusive stores and 856+ multi-brand outlets** across **66 countries** (as of Jul 2025). - Launched the largest-ever exclusive store, **Moto Machine in Sydney (Australia)**, in July 2025. - Expanded into lifestyle retail with **premium apparel stores in Pune and Gurgaon**. #### **Brand & Community Initiatives** - **Motoverse 2024** attracted **10,000 attendees**, with **69% first-time riders**, reinforcing community engagement. - **HunterHood Festival (Jul 2025)** in two Indian cities drew **over 5,000 participants**, highlighting youth-focused brand activation. - **ReOWN platform** expanded to **256 Indian cities**, simplifying pre-owned motorcycle ownership with rigorous 200+ point checks. --- ### **2. Product Portfolio Evolution (2024–2025)** #### **Flagship Launches** - **Classic 650 & Hunter 350 (2025 Updates):** Enhanced design, modern features, and vibrant color schemes driving sales. - **Classic 350 Production in Nepal** supporting SAARC demand (Nepal, Bangladesh). - **Scram 440:** A dual-purpose ADV crossover with low seat height (795mm), targeting new and urban riders. - **Guerrilla 450:** A high-performance roadster with **40PS and 40Nm**, built on the liquid-cooled Sherpa 450 platform. - **Bear 650:** A scrambler-inspired motorcycle based on the award-winning 650 Twin platform, paying homage to Eddie Mulder’s 1960s desert race legacy. - **Bullet Battalion Black Edition:** A visually striking variant with gold pinstripes and vintage elements, enhancing the Bullet series’ appeal. #### **New Model Lineup (FY25)** Six new models introduced: - Bear 650 - Guerrilla 450 - Scram 440 - Classic 650 - Updated Hunter 350 - Bullet Battalion Black --- ### **3. Electrification & Innovation: The Rise of Flying Flea** #### **Flying Flea – A New Electric Mobility Brand** Launched globally at **EICMA Milan (Jul 2025)**, **Flying Flea** is Eicher's first dedicated **urban electric mobility sub-brand**, inspired by a WWII-era lightweight Royal Enfield model. - **Positioning:** Premium, design-led, tech-first brand for **young urban riders**, focusing on sustainable, connected city mobility. - **Models:** - **FF.C6:** Retro-futuristic classic-styled electric motorcycle. - **FF.S6:** Scrambler-styled version (launch TBC). - **Technology Leadership:** - Powered by **Snapdragon® QWM2290 SoC** in collaboration with **Qualcomm Technologies**. - Features **4G, Voice Assist, Over-the-Air (OTA) Updates, round TFT display**, and **phone-as-a-key**. - Equipped with a **custom Vehicle Control Unit (VCU)** enabling **200,000+ ride mode combinations** and anti-theft monitoring. - **Patents:** Over **40 patents filed** globally for EV components and systems. - **Dedicated R&D:** More than **200 engineers** in India and the UK working at the **Flying Flea Tech Center**. - **Launch Plan:** Series production expected in **early 2026**. #### **Strategic EV Collaborations** - Partnership with **Stark Future (Spain)** to co-develop electric platforms and share technology. - **Electric Himalayan Testbed** unveiled at EICMA 2024 – a proof-of-concept for sustainable adventure touring with **organic flax fiber bodywork and lightweight structure**. - Focus remains on **consumer-led EV development**, avoiding premature large-scale investment. --- ### **4. Technology & Digital Transformation** #### **Connected Motorcycle Ecosystem** - Royal Enfield integrated **Qualcomm’s Car-to-Cloud platform** for software-defined, connected experiences. - **Sena 50S Mesh Communicator** co-branded with Royal Enfield, enhancing rider-to-rider communication. - **Digital Services Board** overseeing transformation initiatives. #### **R&D & Engineering Prowess** - **Dual Technology Hubs:** - **Chennai (1,000+ employees)** – Advanced engine, chassis, and vehicle testing. - **Bruntingthorpe, UK (170+ engineers)** – Midsize platform development and innovation center. - **Cumulative R&D Investment:** Approximately **₹1,750 crores** over the last five years. - **Structured NPI (New Product Introduction) Framework** ensures timely and high-quality global launches. #### **Brand Strength & Customer Perception (Jul 2025)** - **Top of Mind Awareness (TOMA):** **54%** (vs. 14% nearest rival) - **Purchase Intent (Top 2 Box):** **85%** - **Share of Voice:** **52.1%** - **Net Positive Sentiment:** **94%** in global two-wheeler space (Q1 FY26) --- ### **5. VECV: Commercial Vehicles – Leading Through Innovation** #### **Product & Market Performance (FY24–25)** - **Heavy-Duty Trucks:** Record sales of **6,765 units (Q4)**, **9.1% market share (9.7% with Volvo)**. - **Light & Medium Duty (LMD):** **11,591 units (Q4)**, **37.1% market share** – highest ever. - **Buses:** Record **7,568 units (Q4)**. - **Exports:** **5,181 units (FY24–25)**, up **39.2% YoY**; strong traction in **Middle East, UAE, Bangladesh, and Indonesia**. - Launched **Euro V-compliant trucks and buses** in the **Middle East** and became the **first Indian OEM to introduce telematics in UAE and Bangladesh**. #### **Electrification & Green Mobility** - **VE Electro-Mobility Ltd. (VEEM)** deploying electric buses under **'Bus as a Service'** model for schools and corporates. - **Eicher Pro X EV:** A 3–3.5 ton electric SCV launched as part of **'EV-first' strategy**. - Deployed **over 230 electric buses** and **75 Pro 2055 EV trucks**. - Unveiled an **electric intercity coach (13.5m)** – India’s longest. #### **Digital & Telematics Leadership** - **VE Connected Solutions (VECS):** JV with **iTriangle Infotech** to develop in-house telematics. - Supplied **32,000+ devices** for factory fitment. - Developing **ADAS Level 1 & 2 capabilities**. - **My Eicher Platform:** Largest fleet connectivity platform in India - **152,000+ customers** - **350,000+ vehicles connected** - Offers **160+ customer services** for multi-fleet operations. - **Digital & Services Revenue Target:** Grow **6x to ₹12,000 crores by FY30**. #### **Manufacturing & Infrastructure** - **8 Plants in Madhya Pradesh** with **IoT 4.0 capabilities**. - **Bhopal Plant:** 40,000-unit capacity, scalable to 100,000. - **VE Powertrain:** Exclusive hub for Volvo’s global medium-duty engines (5L & 8L). - Supplies **50,000+ engines annually**, scalable to 100,000. - Euro-6 compliant, “Make in India for the World” model. --- ### **6. Strategic Framework: “REBALANCE” (Royal Enfield)** A long-term strategy built on four pillars: 1. **Best-in-Class ICE + Strategic EV Investment** – Balancing heritage with innovation. 2. **Customer Experience Transformation** – From transaction to **"Pure Motorcycling"** engagement. 3. **Aggressive Growth with Profitability** – Sustainable expansion across regions. 4. **Sustainable Business** – Aligning social responsibility with commercial goals. --- ### **Financial & Operational Highlights** - **Non-Motorcycle Business Growth:** Revenue **4x increase in 6 years**, driven by **apparel, accessories (GMA), spares (13% growth), and services**. - **Spares Business:** Supported by **new warehouses in Chandigarh, Mumbai, Kolkata**. - **Genuine Motor Accessories (GMA):** Expanded to **267 SKUs+**, with over **90% bookings using MiY platform**. - **J.D. Power 2025 Recognition:** Ranked **highest in initial quality** in India two-wheeler study. - **FADA Survey:** Royal Enfield ranked **First Runner-Up** for **two consecutive years**; VECV won **#1 in Dealer Satisfaction for 3 years**.