### **Overview** **Emmbi Industries Limited** (established in 1994) is a pioneering polymer processing company headquartered in Chandrapur, Maharashtra. Founded by first-generation entrepreneurs Makrand and Rinku Appalwar, the company has evolved from a trading venture into a globally recognized manufacturer of sustainable polymer-based solutions. Listed on both the BSE and NSE since 2010, Emmbi serves over 200 clients across **70+ countries** and operates with a mission of *“Sustainability at work, translating to revenues.”* The company leverages advanced polymer science to deliver innovative, eco-conscious products in **packaging, water management, agriculture, advanced composites, and geotextiles**, with a strong emphasis on circular economy principles through recycling and waste conversion. --- ### **Business Segments & Verticals** Emmbi operates through **two core business models**—**B2B (legacy)** and **B2C (launched in 2016)**—structured across **four key verticals**: | Segment | Focus | Key Products | Markets | |--------|-------|-------------|--------| | **Export Packaging** | Industrial Packaging, Advanced Composites, Container Liners | FIBCs, woven sacks, specialty liners | Pharmaceuticals, FMCG, Chemicals, Food, Automobiles – 70+ countries | | **Domestic Packaging** | Industrial packaging for local markets | Industrial bulk packaging, barrier films | FMCG, Automotive, Chemical, Food – India (Maharashtra, Gujarat, Karnataka, Delhi-NCR, etc.) | | **Avana Consumer Durables** | Water conservation, agriculture, aquaculture | *Jalasanchay*, *Jalasanchay Super*, Orchard Covers, Tanks | Maharashtra, Rajasthan, Karnataka, Madhya Pradesh, Punjab, Haryana | | **Avana Consumer Goods** | Agri-inputs, dairy, and packaging | *Kapila Murughas Bag*, *Anant Leno Bag*, *Rakshak Tarpaulin*, *Prabal Thread* | Primarily Maharashtra | > **Note**: The B2C division (Avana) is positioned as a future growth engine, expected to drive margin expansion and diversify revenue streams. --- ### **Sustainability & Circular Economy Leadership** Emmbi is a leader in sustainable polymer manufacturing, particularly through its **Reclaim** and **Reclaim 30** brands: - **~18–20% of raw materials** sourced from **post-consumer and post-industrial polymer waste (PCR/PIR)**. - Aims to increase recycled resin usage to **40% of total input** by 2030. - **100% of 'Ecosafe' and Reclaim product lines** made with **recycled polymers**, meeting global sustainability standards. - **Reclaim 30©**, launched in 2023, uses 30–100% recycled content and has gained traction in the UK and other developed markets. - Plans underway to build a **state-of-the-art recycling facility** for PCR and PIR processing. > Emmbi is **one of India’s largest exporters of recycled polymer products**, with sustainable packaging exports growing **4.47% YoY** despite global economic headwinds. --- ### **Innovation & R&D Strength** Innovation is central to Emmbi’s competitive advantage: - **35+ engineers** with **250+ years of combined experience** in polymer engineering. - **2.5% of annual revenue** invested in R&D (~2.5x industry average). - Hosts a **government-accredited R&D center** (DST, India), operating the **Emmbi Innovation Lab** (established 2015). - **14+ patents filed** (5+ granted) in product and process innovation—including the **patent-pending Hyperbolic FIBC**. - **Over 20% of current revenue** generated from products launched in the **last 5 years**. Key innovations: - **World’s first green (single-homopolymer) FIBC** (2013) - **Cattle-safe canal liners** (2009) - **Jalasanchay Super**: World’s first blue pond liner for aquaculture (2019) - **Foldable backpack water tank (1,000L HDPE)** – portable and low-cost --- ### **Avana Division: Impact-Driven B2C Growth** Launched in 2016, **Avana** is a purpose-led B2C brand focused on **affordable, scalable water conservation and agricultural solutions** for smallholder Indian farmers. #### **Key Highlights:** - **Flagship Product: Jalasanchay** - World’s most affordable artificial pond system (1/10th the cost of traditional ponds). - Over **45,000 units installed** in 7 years; **98% success rate** in increasing farmer incomes. - Installed in Maharashtra, Rajasthan, Karnataka, Madhya Pradesh, Punjab, Haryana, Telangana, Uttar Pradesh. - **Integrated Support Model** - Offers **financial linkages** via MoUs with banks for farm pond financing. - Provides **crop advisory services** and support ecosystems (e.g., fish feed, seeds for aquaculture). - **Brand Recall & Trust** - Celebrity endorsement by **Sayaji Shinde** (agricultural background) strengthens farmer trust. - High customer retention and strong rural brand recognition. - **Expansion Strategy** - Targets **₹350 crores in Avana B2C revenue by FY30**. - Plans to scale multi-brand retail outlets from **1,000 to over 5,000 nationwide**. - Transitioning from distributor model to **direct-to-shop retailing** with pan-India warehousing. - Expanding into new geographies and product lines for **agri-inputs and dairy sectors**. --- ### **Manufacturing & Operational Strength** - **10 specialized manufacturing units** with **total capacity of 29,840 MTPA**. - Domestic Packaging: 3,600 MT - Water Conservation: 6,000 MT - Agri-Polymer: 3,000 MT - International Packaging: 17,240 MT - **Fungible manufacturing capacity** allows flexible shifting between B2B and B2C production lines based on demand and margins. - Uses **polypropylene (PP), LDPE, HDPE**—covering ~70% of global polymer usage. - **Automation & Digitalization**: ERP, RPA, and Industry 4.0 integration improve efficiency, reduce waste, and optimize inventory. - **“Project Manthan”** – internal efficiency initiative delivering 100–120 bps cost savings via 5S and Kaizen methodologies. --- ### **Growth Strategy & Future Roadmap** 1. **Expand B2C Reach**: Build pan-India direct-to-retail network; expand Avana retail touchpoints to 5,000+. 2. **Scale Innovation**: Launch 5–6 new Avana products by FY29 to capture rural market opportunities. 3. **Sustainable Manufacturing**: Increase recycled resin use to 40%; promote *Reclaim* and *Ecosafe* globally. 4. **Global Market Expansion**: Enter **developed Eastern markets** (Japan, South Korea), challenging Chinese and Vietnamese dominance. 5. **Asset-Light Transition**: Shift B2C model to **cash-and-carry, contract manufacturing**, and partner-based production to reduce capital intensity. 6. **Capacity Expansion**: Add manufacturing capacity when utilization exceeds 90%; leverage contract plants (e.g., Silvassa) for flexibility.