• Capex and marketing: GCPL is investing ₹150 crore to build a greenfield R&D center over 12 to 15 months and spending ₹200 crore annually to scale go-to-market reach, digital capabilities, and a 10x expansion in influencer marketing to achieve double-digit top-line and profit growth.
• Product launch pipeline: Recent launches include Godrej Rins dishwash liquid, Godrej Fab stain remover, and Godrej Hair Lab hair color, supported by the creation of G-Lab as a dedicated D2C strategic business unit for faster product rollout.
• Skin cleansing strategy: The company aims to sustain market share gains in soaps via state-level micromarketing, scale the acquired Muuchstac brand to drive 3 to 4x revenue growth in face wash, and expand Cinthol foam body wash to become a top-three player.
• Executive leadership hiring: The recruitment process for an India CEO and a global CFO is progressing routinely and is expected to be finalized within the next one to two quarters.