Goldkart Jewels is an Ahmedabad-based jeweller that makes, finishes and trades gold and silver ornaments - it is, at its core, a single integrated workshop-and-shop built on the founder’s quarter-century in the trade. The business began as a proprietorship named Sona Hi Sona in 2000, incorporated in 2010, and was renamed Goldkart Jewels in 2023, remaining under the hands-on control of the promoter family ever since. Everything the company does flows from one recurring approach: it buys raw gold bullion, works it into finished ornaments itself or through job-workers, and sells the output directly to customers - keeping control of the product from raw material to final delivery. # Business segments A single integrated business - developing gold and silver ornaments - that combines manufacturing from bullion, jobwork for branded jewellery, and trading in precious-metal and studded products under one roof. ## 1. Gold and silver ornaments: a single workshop-to-customer pipeline **The company buys raw gold, turns it into finished jewellery through in-house and outsourced jobwork, and sells the pieces itself - it is the manufacturer, the finisher and the merchant, all in one.** - **Makes from scratch, not just resells** - it manufactures gold ornaments directly from gold bullion (raw gold bars), so it earns the margin a pure trader would leave on the table. - **Jobwork fills the capacity gaps** - designing and finishing is done partly in-house and partly by third-party artisans on a jobwork basis, giving the company flexible production without owning every bench. - **Sells everything precious** - beyond the gold ornaments it makes, the company also buys and resells finished silver ornaments, silver utensils, diamond jewellery and platinum, so its counter covers the full range an Indian customer might walk in for. - **Priced for every customer** - the collection spans gold jewellery with and without studded precious and semi-precious stones, deliberately spread across high-end, mid-market and value price points, and the company will customise pieces to individual orders. - **The importer’s licence is a raw-material advantage** - it holds a DGFT import licence for gold dore bars, which lets it source its key manufacturing input directly from overseas rather than only through domestic intermediaries. # Group structure and partners **A standalone, promoter-held company with no subsidiaries - the business sits inside a single listed entity backed by a family that owns nearly three-quarters of the shares.** - **No group, no subsidiaries** - the company has no wholly owned subsidiary, no associates and no joint ventures; it prepares only standalone financial results. - **Promoters hold 74%** - the promoter group collectively owns 74.14% of the shares, so control is concentrated with the founding family. - **A related-party lender** - a promoter-group company, Laxmi Goldorna House Limited, is a related party to which the company has proposed extending or granting loans. - **Banking relationship** - its banker is Union Bank of India, and it has been sanctioned working capital limits exceeding ₹5 crores against the security of current assets.