### **Overview** Graphisads Limited is a pan-India, full-service advertising and communications agency with over **40 years of industry experience**, having been originally incorporated in 1987 and transitioning to a public limited company in January 2023. The company delivers **integrated, 360-degree marketing solutions** across outdoor (OOH), digital, print, creative, audiovisual production, event management, and government communications. Operating as a one-stop platform, Graphisads combines strategic media planning with end-to-end creative execution, serving a diverse clientele that includes **central and state governments, PSUs, municipal bodies, real estate developers, and private enterprises**. With its corporate headquarters in Delhi and a strong operational footprint across India—executing campaigns in all 28 states—Graphisads has established itself as a leader in the fragmented Out-of-Home (OOH) advertising space, while also making deep inroads into digital and experiential marketing. --- ### **Core Business Segments** #### **1. Out-of-Home (OOH) & Digital Out-of-Home (DOOH) Advertising** Graphisads is a dominant player in India’s OOH market, managing a vast network of high-visibility advertising assets: - Operates **90 LED screens at New Delhi Railway Station** and **106 at Old Delhi Railway Station**. - Runs **video ads on 47 cm LED TVs aboard India’s premium Vande Bharat Express trains**, marking a major digital advertising innovation. - Controls **exclusive, long-term rights** to over **100 public utilities** in Lutyens’ Delhi under a strategic work agreement with the **New Delhi Municipal Council (NDMC)**, covering street furniture, kiosks, benches, and trash bins. - Manages **80% asset utilization** across more than **1,000 key locations in the NCR**, leveraging high-traffic zones such as Connaught Place, India Gate, and Karol Bagh. **Pricing & Strategic Monetization:** - Micro-units: ₹20,000 – ₹1 lakh - Premium sites (Connaught Place): ₹3–6 lakh/month - Prime locations (India Gate): ₹8–10 lakh/month Site selection is driven by traffic volume, dwell time, and audience engagement for optimal campaign ROI. --- #### **2. Event & Venue Management** Graphisads has expanded strategically into **event property management** and large-scale cultural programming: - Acquired management rights for **NCUI Auditorium**, South Delhi—a newly renovated, high-demand facility. - Expanding event operations using new Delhi infrastructure: **Bharat Mandapam** and **Yashobhoomi (India International Convention and Expo Centre)**. - Launched the **Celebrating India Film Festival (CIFF) 2025**—a three-day curated cultural event showcasing Indian films and documentaries centered on **heritage, environment, art, and storytelling**. - Positions itself to capitalize on Delhi’s emergence as a national hub for large conventions, exhibitions, and public-facing events. --- #### **3. Creative & Production Services** The company operates a robust **in-house creative division** comprising over 20 professionals, enabling complete control over concept, design, and execution: - Provides **end-to-end audiovisual production**, brand strategy, and campaign development. - Maintains a **dedicated studio for custom exhibition designs**—executing over **500 exhibition stalls in the past two decades**. - Offers **PSAs, scheme promotions, documentaries**, and real estate media strategy. - Develops intellectual property (IP) for events, exhibitions, and entertainment platforms. Recent notable contracts include work for: - **NIFTEM** - **Bihar Tourism** (creative duties jointly with Spike Advertising) - **UIDAI** - **DAVP, Door Darshan, All India Radio, Indian Newspaper Society, PHD Chambers** --- #### **4. Digital & Social Media Marketing** Graphisads runs a high-margin, asset-light digital business focused on government and PSU clients: - Services include **social media management, influencer partnerships, SEO, and programmatic advertising**. - Runs **performance-driven, full-funnel digital campaigns**. - Aims for **20–25% YoY growth in digital** and targeting a **threefold increase in digital revenue by FY27**. - Plans to **cross-sell digital services to 30–40% of existing clients** and enhance OOH ROI through data-led targeting. Investing in: - In-house **content creation vertical** targeting ₹50 crore revenue in 3–5 years. - Partnerships with early-stage marketing tech startups. --- #### **5. Government & Institutional Partnerships** Graphisads enjoys strong institutional credibility, being **empaneled with over 50 government ministries, PSUs, and municipal corporations**. Key partnerships include: - **Indian Railways** (railway station DOOH, Vande Bharat media) - **NDMC** (urban infrastructure monetization via 8-year PPP model) - **Municipal Corporation of Delhi (MCD)** - State governments: **Maharashtra, Bihar, Punjab** - **MoU with IIM Lucknow’s Enterprise Incubation Centre** for a 12-month Media-Tech accelerator program. These long-term contracts provide **predictable cash flows, low churn, and reliable collections**, forming a stable foundation for growth. --- ### **Recent Strategic Milestones (2024–2025)** | Date | Key Development | |------|-----------------| | **Mar 2025** | Secured an **8-year PPP project with NDMC**, expected to generate **over ₹100 Crore in revenue**. Involves renovation, maintenance, and monetization of public utilities through advertising. | | **Jul 2025** | New contracts expected to generate **₹3.15 Crore in annual revenue (Year 1)**. Reinforced leadership in Delhi’s OOH sector. | | **Sep 2024** | Awarded government contracts worth **over ₹16 Crores** from Maharashtra, Bihar, and Punjab. | | **Aug 2024** | Won creative mandate for **Bihar Tourism** (ad films, photo shoots, campaign design) via subsidiary **Spike Advertising Pvt. Ltd.** | | **Jul 2024** | Secured **12 real estate project launches in Delhi NCR**; executed campaigns across print, radio, and outdoor media for AU Real Estate, Saya Homes. | | **Jul 2024** | Signed **MoU with IIM Lucknow** for Media-Tech entrepreneurship program. | | **Mar 2024** | Expanded footprint in tourism and government communications; strengthened event infrastructure via NCUI Auditorium acquisition. | --- ### **Growth Strategy & Financial Highlights** - **Revenue Growth**: Achieved a **35% CAGR between FY21 and FY25**. - **Profitability Metrics**: - Return on Equity (RoE): **7.29%** - Return on Capital Employed (RoCE): **10.32%** - **Business Model Advantages**: - **Asset-light digital operations** with high margins. - **Vertical integration**—controls full value chain from creative to media placement. - **Diversified across industries, geographies, and services**, reducing dependency risks. - **No outsourcing**—maintains in-house control of all client deliverables. - **Future Outlook**: - Transitioning from traditional media agency to **strategic innovation partner** in digital and OOH. - Scaling digital inventory, investing in **smart technologies**, and enhancing asset utilization. - Targeting leadership in India’s evolving **₹30,000+ crore digital advertising market**. --- ### **Leadership** - **Mr. Sidharth Motwani (CEO)**: Over **17 years** of experience in media buying, planning, and strategic communications. - **Akshay Pandey (Assistant Vice President, Integration)**: 23 years in strategic planning and team leadership; instrumental in client-focused campaign delivery.