Key Takeaways
- Liquidity hit June, July recovering: Plywood volumes fell 3.1% YoY as channel partners delayed payments in a surprisingly weak June, but management sees a decent July recovery and expects Q2 to outperform Q1.
- MDF margins improved to 17.4%: Up from 15% QoQ on higher sales and operating efficiencies, even as the industry pricing fight intensifies and management calls 25% EBITDA "history."
- Debt spiked on deliberate inventory build: Gross debt rose 11% QoQ as plywood inventory doubled to INR400 crores ahead of import restrictions and MDF stock was built for a planned plant shutdown; liquidation is promised by end-H1.
- Hardware and flooring bets are now live: The furniture JV made its first sales, the HDF flooring line starts production in September, and the hardware business has onboarded 200-plus dealers with Phase 2 and 3 machine setup due over the next 12 months.
- What to watch next quarter: Whether plywood inventory liquidation actually happens by September, the pace of MDF price erosion as competitors pass on raw material benefits, and any concrete plywood volume growth guidance after Q2.
The June Shock & Demand Recovery
- June was an outlier: April and May tracked expectations, but June was subdued versus the last 4–5 years as regular channel partners faced challenges and could not pay on time.
- Plywood volume degrew 3.1% YoY: The June weakness drove marginal volume decline in the plywood segment, though price increases taken in Q4 of the prior year are now visible in realizations.
- July bounce-back: Management reports a decent recovery in July and states Q2 will definitely outperform Q1.
- Own vs outsourced mix shift: Own manufactured plywood volume fell 10% while outsourced sales rose 10%, because certain product categories remain on an outsourced model while premium products are made in-house.
- Full-year plywood volume growth now uncertain: Management declined to confirm the earlier double-digit volume growth target, calling it "irrational" to commit now and promising better guidance by end of Q2, with hopes of a strong H2 bounce-back.
Manoj Tulsian: "June was a big surprise. We have not seen this type of a poor June in almost last 4, 5 years."
MDF: Margin Recovery vs Industry Price War
- EBITDA margin improved to 17.4%: The 240 bps QoQ gain came from increased sales and efficient operating overhead management, with capacity utilization at roughly 90% depending on product mix.
- Timber costs eased slightly: Raw material prices fell 2–3% in Q1, but the benefit is now being passed on by competitors in the current quarter, intensifying the price fight.
- No price increase expected: Management sees domestic oversupply persisting and import inventory mostly cleared, but states frankly that no price increase is on the horizon.
- The margin ceiling has been reset: Management declared 25% EBITDA "history," a seller's market phenomenon when only 2–3 large lines existed; 20–21% EBITDA delivering 20% ROCE is the new healthy benchmark.
- Industry cycle thesis: MDF demand is growing 15–20% annually; by next year capacity and demand should find semblance, prices should start moving up, and a 24–30 month period of better margins will follow before the next capacity wave hits.
- Vadodara expansion imminent: The existing line will add 25% more output with a small INR10–12 crores capex, requiring a 2–3 week shutdown in August/September to expand the press.
Sanidhya Mittal: "I think that 25% EBITDA is history. It was a seller's market for a very long time when there were not too many players. There were only 2 or 3 large lines in the country. So it is a very different scenario."
Balance Sheet: The Inventory Bet
- Gross debt rose 11% QoQ: The increase was driven entirely by working capital: plywood inventory doubled to INR400 crores in response to import restrictions, MDF inventory was built ahead of the August/September plant shutdown, and tougher collections from channel partners pushed up receivables days in both segments.
- Payables declined as planned: Imported purchases from December–February became due for LC payments in April–June, reducing payables; this was anticipated.
- Liquidation promised by end-H1: Management expects most of the built-up plywood and MDF inventory to be liquidated by end-September, with debt coming down significantly by that point.
- Plywood inventory won't fully normalize: Management cannot commit to returning to the INR200–225 crores level by March 2026, citing business model changes that will cause a natural INR40–50 crores increase in inventory.
- Net debt guidance maintained: Management remains confident net debt will decline and return to the guided 0.5x level by year-end.
- Gabon guarantee reduced: The corporate guarantee was cut from \$6.1 million to \$3.8 million, and no more operating losses from Gabon will appear from Q2 onwards.
New Businesses: Hardware, Flooring & PVC
- Furniture and Fittings JV went live: The joint venture started making sales this quarter.
- HDF flooring line near completion: Construction is done, trials are ongoing, and production will start in September 2025.
- Hardware dealer network building: Over 200 dealers have been onboarded, the product range is now complete, and more salespeople are being added; the dealer base is expected to cross 500–600 next year.
- Hardware manufacturing phased: Phase 1 manufacturing has started; Phase 2 and Phase 3 machine setup will happen over the next mostly 12 months, after which margins will improve as import dependence reduces.
- Hardware losses guided: Full-year loss estimated at INR15–18 crores; breakeven timeline was not provided as management considers it too early.
- PVC/WPC entry planned: Currently selling about INR65 crores annually of PVC products; the plan is to start own manufacturing to give the dealer-distributor network confidence in in-house quality, targeting a INR200–225 crores top line in the next 3 years.
- Streamlining will take time: Management estimates another 2 years to get the hardware business to where they envisioned.
Sanidhya Mittal: "Greenply wants to innovate and ensure that any conversion that's happening in Plywood or in the flush door segment comes back to Greenply."
Strategic Bets & Competitive Positioning
- First-ever TV campaign for Ecotec: The 'Kaam Sahi. Daam Sahi' campaign targets budget-conscious yet quality-seeking consumers, especially in Tier 2 and Tier 3 markets, to drive deeper brand preference in plywood.
- B2B growth accelerating: Historically very small, the B2B segment is growing with hardware and MDF expansion; OEM growth can be much higher going forward.
- Value-added MDF mix to rise substantially in FY27: The flooring business will be fully operational with a full-year turnover, though management declined to quantify the mix shift.
- No new MDF line for now: Management is unlikely to announce another MDF line in the next 6–8 months, preferring to wait until the balance sheet allows and debt is lower.
- BIS implementation viewed positively: Management expressed confidence in the government's intent on BIS norms, pointing to the declaration of BIS on furniture from February 2026 as evidence, though they did not substantiate an earlier claim that norms had been diluted.
Sanidhya Mittal: "I honestly don't see any price increase going further. But neither do I see the existing scenario as a challenge for Greenply."
Guidance & Commitments
| Commitment | Specifics | Timeline |
|---|---|---|
| Q2 outperformance | Q2 FY26 will definitely outperform Q1 FY26 | Q2 FY26 |
| MDF volume growth | Double-digit volume growth for full year (10%+ conservative); H2 target of higher double-digit | FY26 |
| MDF margin guidance | 16% plus EBITDA margin | FY26 |
| Net debt reduction | Return to guided 0.5x level | End of FY26 |
| Inventory liquidation | Most built-up plywood and MDF inventory liquidated; debt down significantly | End of September 2025 |
| Vadodara MDF expansion | 25% capacity increase via press expansion (INR10–12 crores capex) | August 2025 (shutdown) |
| HDF flooring production start | Trials ongoing, production to commence | September 2025 |
| Hardware Phase 2 & 3 setup | Machine setup for next phases | Next mostly 12 months |
| Hardware full-year loss | INR15–18 crores estimated loss | FY26 |
| Capex | INR150-odd crores including Odisha plant, plywood upgradation, WPC | FY26 |
| Plywood volume growth guidance | Better guidance to be provided | End of Q2 FY26 |
| Gabon operating losses | No more operating losses from Gabon to appear | From Q2 FY26 onwards |
Key Metrics
| Metric | Q1 FY26 |
|---|---|
| Consolidated revenue | ₹601 cr, +2.9% YoY |
| Consolidated core EBITDA | ₹62 cr, +6.4% YoY |
| One-off income tax refund (Q1 FY25) | ₹12 cr, absent this quarter |
| Plywood volume growth | -3.1% YoY |
| Plywood realization | ₹255 per sqm, +4.1% YoY |
| Plywood core EBITDA margin | 7.9%, +10 bps YoY from 7.8% |
| MDF revenue | ₹147.3 cr |
| MDF volume | 46,350 CBM |
| MDF realization | ₹31,763 per CBM, +3.1% YoY |
| MDF EBITDA margin | 17.4%, up from 15% QoQ |
| Furniture and Fittings JV revenue | ₹6.5 cr |
| Furniture and Fittings JV PAT loss (Greenply share) | ₹5.4 cr loss, out of total JV loss of ₹10.8 cr |
| Net debt | ₹538 cr, elevated due to inventory buildup |
| Plywood inventory | ~₹400 cr at end of June, nearly doubled |
| Own manufactured plywood volume | -10% YoY; outsourced sales volume +10% YoY |
| MDF capacity expansion capex | ₹10–12 cr, press expansion for 25% more output |
| FY26 capex guidance | ~₹150 cr, including Odisha plant, plywood upgradation, WPC |
| PVC products annual sales (existing) | ~₹65 cr; internal target of ₹200–225 cr in 3 years |
| GMEL stake sale loss | ~₹4 cr recorded in the quarter |
| GMEL corporate guarantee | \$3.8 mn, reduced from \$6.1 mn |
| GMEL contingent liability (INR) | ₹32 cr, reduced from ₹50 cr |
| SAMET JV corporate guarantee | ₹55 cr, unchanged |
| MDF timber price change | -2% to -3% approximately in Q1 |
| Plywood timber price | ~₹9.5 per kg, stable |
| MDF timber price | ~₹6 per kg |