Gretex Industries is a company that has reinvented itself around a simple idea: making music accessible, from the first instrument a beginner picks up to the sound system that fills a concert hall. It started life in 2009 trading textiles, but a decisive pivot in 2017-securing the distribution rights for Yamaha in Eastern India-set it on an entirely new course, and it has since shed its original business entirely. The recurring approach that explains everything else is a model the company calls “B2C2C-Business to Community to Customer,” where it builds experience-led communities around its products, using exclusive distribution of global brands to establish trust and then layering on its own manufactured goods, retail experiences, and digital tools.
Business segments
Two engines at different stages-a distribution platform that brings the world’s best-known music brands to a dozen Indian states, and an owned-brand manufacturing engine that is building the company’s own future on top of it.
1. Brand Distribution: the foundation that built the company
Gretex is the sole authorised distributor for a curated portfolio of globally renowned music and audio brands across Eastern and Northeastern India, earning its place as a strategic partner rather than just a box-mover.
- A consultative, not transactional, sales model - the company positions industrial audio products as business solutions that improve a client’s operations and cost-efficiency, using data-driven CRM tools to map customer behaviour and shift from instinct-based to insight-led selling.
- Institutional relationships provide steady demand - structured engagements with music schools, conservatories, government bodies, and cultural departments create a reliable order pipeline that complements dealer sales, with demand in Tier II and Tier III cities fuelled by educational institutions and independent artists.
- The portfolio is broad and deep - the company stocks everything from digital pianos and portable keyboards to power amplifiers, studio monitors, microphones, DJ systems, and all types of pro-audio accessories, serving sound engineers, event managers, corporate auditoriums, and performing artists.
2. Owned Product Brands & Manufacturing: the company’s own future
Gretex designs and manufactures its own musical instruments and professional audio equipment under distinct sub-brands, targeting everyone from a beginner learning their first chord to a sound engineer running a live event.
- Two sub-brands for two different customers - Gretex Play is being launched for the beginner-to-enthusiast market, while Gretex Pro targets the studio-to-stage professional, creating a clear path for a customer to stay within the Gretex ecosystem as their skills grow.
- Professional audio is already in the field - the company’s flagship audio series, with advanced acoustic calibration and wireless compatibility, is installed in over 1,500 venues nationwide, and it is building a modular PA system ecosystem that can scale from an indoor auditorium to a large open-air event.
- A new category for the creator economy - Portable Creator Kits are being introduced specifically for YouTubers, podcasters, and indie musicians who need compact, high-performance recording gear, a segment that barely existed when the company first entered manufacturing.
- Manufacturing with a sustainability edge - the company uses FSC-certified woods and biodegradable polymers in 70% of its new instrument lines, has introduced solar-powered portable speakers for rural markets, and runs a recycling programme for old equipment with local NGOs and e-waste companies.
- Accessibility is built into the product design - the company has introduced an adaptive keyboard series with tactile, Braille-coded notations for visually impaired learners, vibration-integrated guitars to help hearing-impaired students understand tempo and pitch, and simplified notation pads for autistic learners.
Retail & Community Experience
Gretex does not just sell instruments-it builds spaces where musicians discover, play, and connect, turning showrooms into community hubs that feed the brand.
- Flagship experiential showrooms - the company operates India’s largest Yamaha Music Square in Mumbai, a 3,000 sq ft space across three floors, along with showrooms in Pune and Kolkata, each designed to let teachers, students, musicians, and audio professionals try equipment in a real-world setting.
- Jam Square: a free stage for independent artists - launched in collaboration with Yamaha Music Square Mumbai, this professionally-equipped jamming zone is a social initiative that has already recorded over 750 artist entries, 30 curated sessions, and helped form more than a dozen new bands since late 2024, with plans to replicate the model in Bengaluru, Pune, and Kolkata.
- Community competitions at scale - the company’s “Jazbaa 3.0” band competition drew over 50 registered bands across Maharashtra, culminating in a grand finale with a live audience of over 1,500 people and support from 20 sponsors, with Yamaha Music India serving as title jury partner.
- Music education in underserved cities - the “Gretex Music Labs” initiative expanded across 8 new Tier II and Tier III cities in FY 2024-25, installing labs in schools and youth centres with beginner-level instruments and digital tutorials, introducing over 1,600 students to music literacy in a single year.
Group structure and partners
The company is tightly held by its promoters and is actively expanding its corporate structure through subsidiary formation and acquisitions, including a move into financial services.
- Promoter-controlled with a family-run character - the promoter group held 64.95% of the company as of March 2026, with Ms. Rajkumari Harlalka as Managing Director, Mr. Arvind Harlalka as Joint Managing Director, and Mr. Alok Harlalka as Non-Executive Director; the next generation is also entering the business, with Mr. Tanishq Harlalka appointed as Head of Marketing & Strategy in April 2026.
- A web of subsidiaries for expansion - the company has formed multiple LLPs including Gretex Audiotech LLP (66% held), Gretex Music Room LLP, and several real-estate entities such as Gretex EZ Properties LLP and Gretex RS Properties LLP, each 98% held, with objects covering construction and development of residential and commercial projects.
- A sanctioned amalgamation consolidated legacy entities - in April 2024, the NCLT approved the merger of Apsara Selections Limited and Sankhu Merchandise Private Limited into Gretex, with effect from January 2020, consolidating their finance and trading activities to achieve economies of scale and reduce overheads.