• Revenue mix shift: GRM Overseas plans to reverse its revenue contribution from the current 40% domestic and 60% export mix to 60% branded business and 40% export business by FY28. Growth will be driven by new product additions, quick-commerce tailwinds, and acquisitions like Rage Coffee.
• Branded segment growth: The company projects 40% year-on-year top-line growth in its branded business over the next 3 years, expanding into organic atta, organic ghee, ready-to-cook, and ready-to-eat categories.
• Regional marketing strategy: Leveraging brand ambassadors Salman Khan and Saina Nehwal, the company is deploying ATL and BTL marketing campaigns to target 12% to 14% growth in Tier 2 and Tier 3 cities where consumers are shifting from unbranded to branded goods.
• Middle East outlook: Despite short-term shipping bottlenecks and choked logistics routes in the Middle East, management views regional food-security buffer stocking and government trade agreements, such as with Oman, as major long-term export opportunities.