### **Overview** Gulf Oil Lubricants India Limited (GOLIL), part of the global **Hinduja Group**, is one of India’s leading and fastest-growing lubricant companies. Established as a standalone listed entity in 2014, GOLIL operates under the globally recognized **Gulf** brand, licensed from Gulf Oil International outside the USA, Spain, and Portugal. With over a **120-year brand legacy**, GOLIL has evolved from a traditional lubricants leader into a diversified **mobility solutions provider**, strategically integrating core performance lubricants with next-generation e-mobility offerings. Headquartered in India, the company serves both **B2C** and **B2B** markets nationwide and exports to **over 25 countries**. It has cemented its position as **one of the top three private-sector lubricant brands in India** and the **#2 brand by distribution reach** (AC Nielsen), with a pan-India distribution network spanning over **90,000 touchpoints**. --- ### **Core Business Segments** #### **1. Automotive & Industrial Lubricants** GOLIL offers a **comprehensive portfolio** of high-performance lubricants across: - **Engine Oils**: Passenger Car Motor Oils (PCMO), Motorcycle Oils (MCO), Diesel Engine Oils (DEO), Commercial Vehicle Oils (CVO) - **Transmission & Driveline Fluids**: Gear oils, CVT fluids - **Specialty Fluids**: Brake fluids, greases, coolants, hydraulic oils, metalworking fluids - **Long-Drain Technologies**: Pioneer of **extended oil drain intervals** in India, including a 1,000-hour oil for tractors. **Manufacturing & R&D**: - **Two integrated plants**: - **Silvassa (Daman & Diu)**: 90,000 KL capacity for lubricants; 36,000 KL for AdBlue® & specialty fluids - **Ennore, Chennai**: 50,000 KL lubricant capacity; houses Gulf’s **largest global R&D center** and **India's first Customer Experience Centre** in the lubricants sector - Combined annual lubricant capacity: **140,000 kiloliters**, expanding to **240 million liters (240,000 KL)** within two years - Facilities are **IGBC-certified Green Buildings** with solar energy, rainwater harvesting, and automated storage systems - NABL-accredited lab compliant with ISO/IEC 17025:2017 **OEM Partnerships**: - Supplies to **over 40 OEMs**, including **Hyundai, Kia, Ford, Mahindra, Tata Motors, Ashok Leyland, Bajaj, Piaggio, Sonalika, Switch Mobility, and MG Motors** - Factory Fill and Franchise Workshop (FWS) agreements with **14+ automotive, 18+ industrial, and 13+ EV fluid OEMs** - OEM segment achieved **double-digit growth**, supported by **export tie-ups** with Indian OEMs selling globally --- #### **2. 2-Wheeler Battery Business** - **Top 5 player in India’s replacement 2-wheeler battery market** with **~23% market share** (up from 2–3% earlier) - **Gulf Pride Battery**, launched 7–8 years ago, uses **VRLA (Valve Regulated Lead Acid)** technology with: - “Insta Start” cranking power for instant engine ignition - Low maintenance and extended lifespans - Leverages **40% synergy** with existing lubricant distribution network - Supports the brand through **518 Gulf Battery Service Points** and **220 distributors** - **Brand Ambassadors**: Cricketer **Hardik Pandya** (since 2018) reinforces “super starter” image - Expanding into **EV auxiliary batteries** for e-3Ws, LCVs, and buses using the same dealer network --- #### **3. AdBlue® – Emission Control Solution** - **Market leader and one of the top 3 suppliers** of **AdBlue®** (Diesel Exhaust Fluid) in India - Required for **BS VI-compliant diesel vehicles** to reduce NOx emissions using Selective Catalytic Reduction (SCR) - **Sales Volume**: ~140,000 KL in FY24–25, up from 128,000 KL in FY23–24 - **In-house production capacity**: 75,000 KL/year across Silvassa and Chennai - **Total blended capacity**: ~332,000 KL/year with **13 satellite plants** - **Strategic Tie-up**: Exclusive retailing across **Nayara Energy’s 6,500+ fuel stations**, strengthening highway presence - Relaunched with **encryption-powered anti-counterfeiting packaging** to ensure purity and trust - Expected annual **volume growth of 10–15%** due to tightening emission norms --- ### **Strategic Diversification: E-Mobility Transformation** GOLIL is executing a bold **"Unlock 2.0 – Accelerate. Premiumize. Transform."** strategy, positioning e-Mobility as a **key growth pillar**. The company aims to build a **full-stack e-Mobility ecosystem** through targeted investments: #### **EV Charger Subsidiary – Tirex Transmission** - **Acquired 51% stake in 2023 for ~₹103 crore**, with plans to increase ownership to **65% by Q1 FY26** - Tirex is a leading Indian **DC fast charger manufacturer**: - Capacity range: **30kW to 360kW** - Deployed **3,000+ fast chargers** across India - Powers **over 3,500 e-buses and 2,000 EVs daily** - Claims **nearly one in three electric buses in India** runs on its chargers - **Clients**: PSUs, OEMs (MG, VinFast), charge point operators (CPOs) - **Revenue**: ₹79 crore in FY24–25 (up **over 300% YoY**), ₹42 crore in H1 FY25 - First **semiautomatic AC charger assembly line** with automated inspection #### **EV Software Platform – ElectreeFi (TechPerspect)** - **26% stake acquired (~₹15 crore)** in **TechPerspect Software Pvt. Ltd.**, operating the **ElectreeFi** brand - **India’s second-largest EV SaaS platform**: - Manages **15,000+ chargers** - **50,000+ app downloads** - Used by **~40% of Indian EV car owners** - Provides **IoT-based solutions**: charging fleet management, dynamic billing, real-time monitoring, Vehicle-to-Grid (V2G) integration - Enhances **Tirex’s hardware with software intelligence**, enabling **end-to-end turnkey solutions** #### **AC Charger & V2G Technology – Indra Renewable Technologies** - **7.5% stake (~₹30 crore)** in **UK-based Indra Renewables**, a **market leader in home EV chargers** - Holds **7–8% share in UK home charger segment** - Offers **Vehicle-to-Grid (V2G)** technology for bidirectional energy flow - Gulf holds **exclusive rights to Indra’s technology in India** - Plans to launch **Gulf-branded smart home and fleet chargers** with V2G capabilities #### **EV Fluids & Coolants** - Launched global **eFLUID range** including: - **Gulf eLEC Coolant, eLEC Driveline Fluid, eLEC Brake Fluid** - Developed in partnership with OEMs like **Switch Mobility, Piaggio, Altigreen, MG, and VinFast** - Custom fluids for e-buses, e-3Ws, and SUVs - **EV fluids now supplied to 10+ OEMs**, with low current revenue but high future potential - Exploring **liquid cooling solutions for data centers** with two new synthetic and mineral-based fluids in trials --- ### **Growth Strategy & Market Positioning** #### **1. Market Share & Growth Targets** - Aiming for **2–3x industry volume growth rate** across segments - Strong double-digit growth in **rural, industrial, OEM FWS, and aftermarket (bazaar) segments** - **Non-factory fill volumes grew at twice the industry rate** - Targets growth in underpenetrated segments: **Industrial Lubricants** (current ~3–4% share), **Passenger Car Oils**, and **Rural Markets** #### **2. Premiumisation Strategy** - **Premium products growing at 2x faster rate** than core business - Focus on **synthetic and high-performance oils**: - **Gulf Syntrac** (fully synthetic, Ester technology, API SP) for premium motorcycles - **Gulf Ultrasynth X Plus**, **Superfleet Supreme+**, **Formula SUV** - Relaunched **Gulf Pride** with **API SP** grade and **10,000 km drain interval** - Launched **S-OIL SEVEN** range in India (exclusive tie-up with South Korea’s S-OIL), leveraging **Group II/III base oils** for high viscosity index performance #### **3. Distribution & Digital Transformation** - **Pan-India Network**: - **320 auto distributors** - **95,000+ retailers** - **11,600+ independent workshops** - **1,500 rural stockists** - **1,200+ industrial, mining, and infrastructure clients** - **11,800+ Gulf Bike & Car Stops** (revitalized IWS) - **Digital Enablement**: - **SAP RISE** (cloud ERP) for real-time analytics and automation - **Gulf One SuperApp (FieldAssist)**, **Master Data Management**, and **Gulf ACE Analytics Center of Excellence** - **Unnati App** (retailer loyalty), **Mechanic Mitra (M-Power Rangers)**, **Master Scan App** for mechanics - **CRM Platform**: Salesforce implemented for B2B operations #### **4. Marketing & Branding** - **Brand Ambassadors**: - **MS Dhoni**, **Hardik Pandya**, **Smriti Mandhana** - **Major Sports Partnerships**: - Title sponsor of **India Bike Week** - Long-term tie-up with **Chennai Super Kings (CSK)** - Global partnership with **Williams Racing** and **McLaren** - **High-Impact Campaigns**: - **“The Unstoppables”** – 360-degree IPL campaign - **“#GulfKaCall”**, **“Ride with Gulf”**, **Gulf Fan Academy** (9 lakh engagements in 2023) - **Brand Consideration**: Among the **top 3 lubricant brands in India**