Key Takeaways
- APE grew 22% YoY, VNB up 25%: Top-line momentum was strong, driven by non-par savings and annuities, while new business margin improved 60 bps to 26.8%.
- Retail protection remains the soft spot: Individual term degrew as inflation and tighter underwriting suppressed demand; credit protect surged 96%, partially offsetting the weakness.
- Economic variance hit EV by ~Rs.1,200 Crores: Rising rates and falling equities created a mark-to-market drag, but management expects this to reverse as volatility subsides.
- Expenses are front-loaded, not a structural reset: Q1 margin drag from costs reflects seasonality and post-COVID investment catch-up; the trajectory is expected to improve through the year.
- What to watch next quarter: Whether retail term demand stabilizes in H2 as guided, the pace of margin expansion from the Q1 base, and any capital raise decision if volatility persists.
Top-Line Growth & Product Mix
- Non-par savings led the quarter: The segment grew 29%, with Sanchay FMP contributing nearly a fourth of individual non-par APE. Management noted the product is 100–130 bps more attractive than bank FDs at the highest tax bracket, sustaining robust demand.
- Annuities outperformed a shrinking industry: APE grew 39% while the industry degrew 9% on a received premium basis. A new regular premium variant was well received, making up almost a fourth of annuity APE.
- ULIP growth lagged at 10%: Par grew 23%, reflecting a stable mix shift toward guaranteed-return products in the current macro environment.
- Credit protect surged 96%: Growth was driven by a 70–90% rise in partner loan disbursements, higher attachment rates, rider penetration, and some price increases. The growth was well diversified across mortgage, MFI, and LAP segments.
- Persistency improved across cohorts: 13th-month persistency rose 2pp to 88%, and 61st-month rose 3pp to 54%, supporting 19% renewal premium growth.
Vibha Padalkar: "We are at least 100 to 130 basis points more attractive. This is at the highest marginal tax bracket, and even at lower tax brackets, we come out meaningfully more attractive than just parking it in fixed deposits."
Retail Protection: The Demand Puzzle
- Individual term degrew YoY: Management attributed the decline to subdued customer sentiment from inflation, price increases that led customers to reduce sum assured or postpone purchases, and tighter underwriting norms over the past two years.
- Online channel saw a clear dip: Google search trends for term insurance keywords and specific brands declined YoY, pulling down online conversion numbers even though HDFC Life remained the top-searched brand.
- Field force dynamics shifted effort: Agents and channels are finding better return on effort from non-par products, reducing the push on pure protection in the near term. Management expects to re-activate agency protection going forward.
- ROP share is rising: Return-of-premium products now account for about a third of retail protection on a standalone quarter basis, up from a fourth, with particularly high share in Tier-2 and Tier-3 markets.
- Conversion throughput improved 3pp: Better persona-based sourcing, credit easing in underwriting, and back-end analytics helped, even as top-of-funnel demand softened. A new in-home cardiac risk assessment using a stepper was launched to remove a long-standing medical test bottleneck.
- Management expects H2 recovery: The recovery thesis rests on channel activation, product proposition improvements, easier medical journeys, and resolution of macro stress from the global conflict. The budget assumes higher term numbers for the full year.
Niraj Shah: "We have always maintained that retail protection will grow over a period of time in India and this is something that we will have to be comfortable with, so that we continue to balance growth with profitability and risk."
Embedded Value & Investment Variance
- Standalone EV dropped sequentially: The decline was driven by a ~Rs.1,200 Crore negative economic variance: ~Rs.400 Crores from equity market falls and ~Rs.700 Crores from interest rate rises.
- The short end of the curve hurt most: The shorter end rose 130 bps, disproportionately impacting shareholder funds and excess assets in VIF, which are more exposed to that segment. Non-par and annuity assets sit at the longer end and were less affected.
- Unwind rate lowered to 8.1%: Down from 8.6% last year, reflecting a cautious equity market outlook. The rate is expected to stay flat through FY23; any deviation flows through investment variance.
- No further variance if rates hold: If interest rates and the yield curve stay at June 30, 2022 levels, no additional investment variance is expected. Assets are projected to earn a little over 8%.
- Operating assumption changes remained positive: Mortality assumptions on the protection book were strengthened in March, captured in the VNB walk, and the next review would be in February or March 2023.
Srinivasan P: "We are not very gung-ho on the equity markets for this year. So, that is reflected in our lower unwind compared to last year."
Margins: The Expense Drag & Trajectory
- VNB margin expanded 60 bps YoY to 26.8%: The improvement came from a favorable product mix shift and growth in protection, though product-level margins were largely stable as compensating effects across categories canceled out.
- Expenses created a 0.6% drag on margins: Costs are marked to market each quarter, not straight-lined. Q1 carries front-ended manpower, technology, travel, and new investments, and is the smallest revenue quarter, so the expense ratio appears elevated.
- Newer partner branches add cost ahead of revenue: HDFC Bank added ~700 branches in Q4 FY22, and other banca partners require feet on street before business ramps, creating a lag effect. Post-COVID, investment spending is back at "full throttle."
- Management guided for a steady margin uptick: The expectation is for a continued smooth upward curve quarter-on-quarter and year-on-year, with Q1 seasonality unwinding as the year progresses.
Vibha Padalkar: "We mark-to-market every quarter, we do not straight-line our NBMs."
Distribution & Channel Dynamics
- Bancassurance grew 18%: HDFC Bank remained steady, while other partners (Yes Bank, Bandhan Bank, IDFC Bank) grew 90–100%. Productivity across HDFC Bank branch tiers is broadly similar, with Tier-2 and Tier-3 branches growing faster but not dramatically so.
- Agency grew 26% with ~9,500 agents added: Proprietary channels, including Exide Life agency, grew in line with strategy. Broking maintained market share with higher growth than the overall market.
- Online business is a concern: A pricing war and lower consumer sentiment have made the online channel challenging. Efforts in digital marketing continue, with an expectation of pickup over time.
- Exide Life grew 34% on individual WRP: The merger process is underway, with initial NCLT approval received and final IRDAI nod expected in H2 FY23.
- HDFC Pension crossed Rs.30,000 Crores AUM: The book nearly doubled in 15 months, holding a 38% market share.
Capital, Solvency & Regulatory Positioning
- Solvency remains adequate for current growth: Management does not see growth as constrained, but may evaluate raising equity if prolonged volatility persists, aiming to return to the 180–200% zone. Any raise would not be very large.
- The comfort threshold has moved up: Pre-Exide, the 180–190% band supported 3–5 years of organic growth. Post-transaction and with increased macro volatility, the threshold is now marginally above 200%.
- Sub-debt of Rs.350 Crores was raised during the quarter, adding to the capital buffer.
- HDFC Bank merger is seen as an opportunity: Management hopes to strengthen further at HDFC Bank, which typically contributes about two-thirds of business. HDFC Bank leadership has clarified the insurance stake will remain a material investment, with promoter status subject to regulatory approvals.
- Parity in shareholding cap is sought: HDFC Life has an existing application to hold more than 50%, and management noted it would welcome parity, citing precedents in the industry.
Niraj Shah: "Two things have happened since then, Exide Life transaction yes and also the environment has become a lot more volatile compared to where we were talking about this maybe a couple of years back. So that pushes up our threshold marginally from say 190 odd to maybe a little over 200, but that is about it really."
Guidance & Commitments
| Commitment | Specifics | Timeline |
|---|---|---|
| Retail protection recovery | Traction expected, contingent on macro stress easing and channel activation | H2 FY23 |
| VNB margin trajectory | Continued smooth upward curve quarter-on-quarter and year-on-year | Ongoing through FY23 |
| Expense ratio normalization | Front-ended costs to even out as a percentage of revenue | Through remaining quarters |
| Unwind rate | Held flat at 8.1%; any deviation flows through investment variance | Full year FY23 |
| Exide Life merger completion | Final IRDAI nod and legal merger | H2 FY23 |
| Mortality assumption review | Next revision based on experience | February/March 2023 |
| Solvency capital raise | Evaluate equity raise if prolonged volatility; no fixed timeline | As needed |
Key Metrics
| Metric | Q1 FY23 |
|---|---|
| Total APE growth | 22% YoY |
| Individual APE product mix | Non-par savings 35%, participating 30%, ULIPs 25%, individual protection 5%, annuity 6% |
| New business margin | 26.8%, up from 26.2% in Q1 FY22 |
| Value of new business | ₹510 cr, growth of 25% YoY |
| Profit after tax | ₹365 cr, increase of 21% YoY |
| Standalone embedded value | ₹29,709 cr as on June 30, 2022 |
| Operating return on embedded value | 16.5% in Q1 FY23 |
| Solvency ratio | 178%, post dividend payout of ₹1.70 per share |
| Renewal premiums growth | 19% YoY |
| 13th month persistency | 88%, expansion of 2 ppt YoY |
| 61st month persistency | 54%, expansion of 3 ppt YoY |
| Protection share based on APE | 16.9%, improved from 15.7% in Q1 FY22 |
| Credit protect business growth | 96% YoY |
| Annuity business growth (received premium basis) | 10% YoY, vs industry degrowth of 9% |
| Bancassurance channel growth (individual APE) | 18% YoY |
| Agency channel growth (individual APE) | 26% YoY |
| Agents added in Q1 | ~9,500 |
| HDFC Pension AUM | Crossed ₹30,000 cr, market share of 38% in private pension fund manager space |
| Exide Life growth (individual WRP) | 34% YoY |
| Negative economic variance on EV | ~₹1,200 cr; equity fall ~₹400 cr, interest rate rise ~₹700 cr |
| Unwind rate for FY23 | 8.1%, down from 8.6% in FY22 |
| Sub debt raised during the quarter | ₹350 cr |
| HDFC Limited shareholding | 47.8%, down from 50% due to Exide Life transaction |