### **Overview** Hero MotoCorp Ltd, the world’s largest two-wheeler manufacturer by volume, continues its transformation into a future-ready, digitally empowered mobility leader. As of November 2025, the company is actively pursuing a multi-pronged strategy encompassing **premiumisation**, **electrification**, **digital innovation**, **global expansion**, and **ecosystem development**, while reinforcing its legacy of trust and scale in India and beyond. --- ### **Recent Highlights (Oct 2025 – Nov 2024)** #### **1. Strategic Global Expansion & Brand Philosophy** - Hero MotoCorp formally entered **Italy** in October 2025, powered by its brand philosophy – **“You Are Limitless”** – targeting young, aspirational riders seeking freedom and versatile lifestyles. - The company plans to expand into **Germany, France, Spain, and the UK** in Q2 FY2025–26, marking a phased entry into Europe with both ICE and EV models. - **Brazil** and **Africa** are key growth markets; the company has initiated operations in Brazil and is strengthening its presence in DRC, Nigeria, and Tanzania through localization and partnerships. - Exports grew **43.05% YoY** in FY2024–25, more than double the industry average, and now contribute **5.7%** of total revenue. #### **2. Performance Credibility & Motorsports** - **Hero MotoSports Team Rally** secured the **FIM Rally-Raid World Championship 2024**, showcasing the durability of Hero motorcycles and reinforcing performance credibility. - In under seven years, the team achieved a **Dakar Rally podium finish**, one of the youngest teams globally to do so. - The **Xpulse** and **XPulse Rally Kit** models continue to be developed with input from racing champions like Ross Branch, enhancing their off-road legitimacy. #### **3. Electrification & VIDA Ecosystem** - The **VIDA** brand is central to Hero’s EV strategy, now recognized as **India’s largest EV ecosystem**: - Over **3,600+ fast-charging stations** and **500+ service centers** across **280+ cities**. - Expanded to **360+ cities** in India, with global rollout plans across Europe, the UK, and Latin America. - Launched **Battery-as-a-Service (BaaS)** in July 2025 (formal rollout from June 2025), starting at **₹0.96/km**, significantly lowering ownership costs. - **VIDA V2 Series** (Pro, Plus, Lite) launched in 2024–2025 at **sub-₹1 lakh pricing**, featuring: - 0–40 km/h in **2.9 seconds**, top speed of **90 km/h**, detachable batteries. - **5-year/50,000 km vehicle warranty** and **3-year/30,000 km battery warranty**. - **VIDA VX2 EVOOTER** launched (from ₹59,490) under an innovative subscription model, combining practicality of scooters with EV intelligence. #### **4. Product Portfolio Expansion** - **Premium Portfolio**: - Launched **Xpulse 210**, **Xtreme 250R**, **Karizma XMR**, **Hunk 440**, and **Mavrick 440**, with plans to launch **Karizma 250** and upgraded **Harley-Davidson X440**. - The **X440**, co-developed with **Harley-Davidson**, continues to gain traction in India’s premium cruiser segment. - **Scooter Innovation**: - **Destini 125** and **Xoom 125/160** introduced: - **Xoom 160** features a **156cc liquid-cooled engine**, i3s silent start, 4-valve tech, and smart key – marking Hero’s entry into the maxi-scooter segment. - **Destini 110/125** focus on family commuters with retro design, longest **785mm seat**, and **56.2 kmpl** fuel efficiency. - **EV & Innovation**: - **Surge S32**, developed by **Surge EV** (an internal startup under Hero Hatch), is the **world’s first class-convertible 2W-to-3W electric vehicle**, approved under MoRTH L2-5 category. - EV product pipeline includes **Lynx** and **Acro** (a child-friendly e-bike with height-adjustable frame). #### **5. Digital Transformation & AI Integration** - Deployed **Hero 2.0** and **Premia** retail formats across **930+ and 90 stores** respectively as of Q1 FY2026, featuring immersive digital experiences: - Virtual configurators, AR tools, nature-inspired design, and hospitality lounges. - Launched the **One App**, with **1.4 million MAUs**, offering: - Service booking, insurance, remote support, and connected features via **Hero THOR platform** (25+ features like geo-fencing, crash alerts, OTA updates). - Utilizing **AI, generative AI, and data intelligence** across: - Product development (Hero Wisdom Sphere, PLM 2.0, DFMEA). - Marketing personalization (Customer Data Platform generating 100,000+ recommendations). - Operations (smart factories, WMS, AI-driven forecasting). - Integrated with **ONDC**, increasing genuine parts SKUs from 1,100 to **3,000**, enhancing digital accessibility. #### **6. Leadership & Strategic Partnerships** - In September 2025, **Harsh** took leadership with a robust background as former **Global CEO of Signify**, bringing expertise in **digital transformation**, **profitability**, and **product innovation**. - Key partnerships: - **Ather Energy**: To expand **India’s largest public EV charging network**. - **Zero Motorcycles (USA)**: Co-developing **premium EV models** for Indian and global markets. - **Gogoro**: Joint development of **battery-swappable EVs** under India’s “green” facility in Chittoor. - **Euler Motors**: Strategic investment of **₹510 crore** for **34.1% stake**, entering the **electric 3W/4W commercial vehicle** space. #### **7. Aftermarket & Mobility Services** - **Parts, Accessories & Merchandise (PAM)** business: - Revenue of **₹5,828 crore (FY2024–25)**, growing **8% YoY**; **HGO (Hero Genuine Oil)** up **13% YoY**. - Expansion of **Global Parts Center 2.0** in Tirupati; ₹600 crore investment planned. - **Freedo Rentals**: Subscription-to-ownership model (**YOR**) under Hero Hatch; operating in 13 cities with 5,400+ vehicles. - **Mobility-as-a-Service (MaaS)**: Expanding to **25+ cities and 50+ touchpoints by FY2025–26**, with **10,000+ vehicles** (EV-fleet share increasing). #### **8. Manufacturing & R&D Excellence** - **R&D Hubs**: - **CIT, Jaipur** (260-acre campus, 1,000+ engineers) and **HTCG, Munich** (1,000+ global experts). - Filed **170+ patents in FY2025**, with over **750 filed since 2019**. - Manufacturing: - **8 plants globally** (6 in India, 1 each in Colombia, Bangladesh), with **10M annual capacity**. - Digital Factory initiative and **SAP S/4HANA** migration underway. - Emissions Leadership: - Achieved **full OBD2 Phase B and Euro V+ compliance** across 45+ models without performance trade-offs. #### **9. Domestic Market Strength** - Maintained **29.5% ICE market share** in India (FY2024–25), with **65% share in the 100cc segment**. - **Splendor+ XTEC 2.0** leads with **82.6% share** in the 100cc Deluxe segment. - **Xtreme 125R** captured **8% share** in its debut year, revitalizing Hero’s presence in the 125cc space. - Rural demand revival aided by **first-time buyers (up to 71%)**, government programs, and financing penetration (~60%). --- ### **Strategic Pillars (FY2025–2026 Outlook)** | **Pillar** | **Key Initiatives** | |--------------------------|-------------------------------------------------------------------------------------| | **Premiumisation** | Expand **Xtreme**, **Xpulse**, **Karizma**, **Mavrick**, and **H-D X440**; launch 4C framework. | | **Electrification (EV)** | Scale **VIDA**; dominate mass & premium EV segments; BaaS and Green EMI financing. | | **Digital & AI** | Become **AI-led, connected mobility leader**; Hero One App monetization; enterprise-wide analytics. | | **Global Expansion** | Enter **EU**, deepen **Latin America & Africa** presence via localization and assembly. | | **Sustainable Growth** | Invest in **circular economy**, **green manufacturing**, and **sustainable dealership models** (Solar + Dry Wash). | --- ### **Financial & Operational Metrics (Key FY2024–25)** - **Domestic Sales**: 5.42 million units (30.9% market share) - **Exports**: 200,923 units (+16.3% YoY) - **EV Market Share**: **7% quarterly**, rising to **10% in July 2025** - **VIDA Ecosystem**: 3,600+ charging points, 500+ service centers - **Retail Network**: - 8,000+ domestic touchpoints - 11,000+ globally across **48 countries** - **PAM Revenue**: ₹5,828 crore (FY2024–25) - **Financing Penetration**: 60–65% ---