• Portfolio brand evolution: VIDA updated its visual identity to reflect an expanded product portfolio spanning mass-commuter models like the VX2 "EVooter," youth off-roaders like the Dirt E K3, Battery-as-a-Service offerings, and future concepts such as Novus and the MX7 motorcycle.
• EV market penetration: While electric scooter adoption in India reached high double-digit penetration by 2026, total two-wheeler electrification remains in the single digits, leaving substantial room for market growth.
• Infrastructure and range: To counter adoption barriers, VIDA offers vehicle ranges spanning 64 to 105 kilometers, removable batteries compatible with 5-ampere outlets, and access to a partner fast-charging network with over 6,000 touchpoints.
• Brand marketing strategy: Aiming to establish VIDA as "har ghar ka EVooter," the company integrated the brand into mainstream cultural platforms, including partnerships with Kaun Banega Crorepati and the IPL's Kolkata Knight Riders.