• Brand identity origins: Unveiled in 2022 by Dr. Pawan Munjal, Vida signifies "life" in Spanish with orange as its core brand color, aiming to combine Hero's legacy with an innovative, electric-first mobility transformation.
• Product and concept showcase: At EICMA, Vida presented global plans for the VX2 and its removable battery ecosystem, the high-performance VXZ concept in collaboration with Zero Motorcycles, the Dirty K3 youth off-roader, and three modular Novus mobility concepts.
• IPL marketing integration: Partnering with Kolkata Knight Riders, Vida achieved over 1.5 billion impressions, introduced the "Vida Vaka Voom" brand anthem, and installed 111 public fast chargers corresponding to sixes hit by the team.
• Five-year strategic vision: Vida intends to expand from its domestic foundation to bring the future of electric mobility to consumers across both India and international markets.