Key Takeaways
- Steady demand recovery, highest UVG in 12 quarters: Underlying volume growth hit a multi-year high, supported by easing food inflation and improving consumer confidence, though revenue growth of 6% was tempered by prior price cuts in Home Care and Tea.
- Gross margin lifted by Minimalist acquisition: The inclusion of the high-margin D2C brand structurally improved the portfolio mix, while the core business navigated a stable-to-inflationary commodity environment and a depreciating rupee.
- Quick commerce is reshaping the route-to-market: The channel is doubling every quarter, driving premiumisation and basket expansion, and HUL has set up a dedicated organisation with bespoke supply chains to capture this shift.
- Portfolio rotation accelerates with OZiva doubling-down and WBN exit: Management is being swifter and more decisive in reshaping the portfolio toward high-growth spaces, consolidating its bet on Health & Wellbeing behind OZiva.
- What to watch next quarter: Whether the anniversarisation of Home Care price cuts by June translates into a visible pricing uptick, the pace of Horlicks’ national rollout, and if the summer skin care portfolio bounces back as management expects.
Demand Environment & Growth Quality
- Macro tailwinds are firming up: The RBI delivered its fourth repo rate cut over the past year, GST 2.0 prices have stabilised, and the RBI consumer survey shows consistent improvement in confidence. Food inflation, a key drag earlier, has eased meaningfully.
- Volume-led growth is the deliberate strategy: UVG for the quarter was the highest recorded in the last 12 quarters, and growth was broad-based across Home Care, Personal Care, Foods, and Beauty & Wellbeing. Management’s stated priority is volume-led competitive growth, with margins subordinate to that objective.
- The price-value equation remains a constraint: Home Care USG at 3% reflects the continued drag of price reductions taken previously, which will anniversarise only by the June quarter. Calibrated price increases are now being taken in Home Care given currency depreciation and non-feedstock commodity inflation, but the environment stays competitive.
- December quarter was a normalised base: October saw down-stocking from GST transition effects and November saw restocking; management confirmed that distributor and retailer pipelines normalised to August-end levels by December-end, making the quarter a clean platform for future growth.
Priya Nair: "The first is the macro conditions, as we mentioned, I think that is very critical as well to understand the company of our scale and size that spans across length and breadth where we reach 9 out of 10 consumers."
Quick Commerce: Channel Transformation
- A channel doubling every quarter: Quick commerce is reshaping how consumers discover, shop, and replenish, and HUL has responded by setting up a dedicated organisation whose lead reports directly into the HUL sales head. Investments are stepping up in people, bespoke supply chain, technology, and digital marketing capability.
- Data partnerships are the competitive moat: HUL is working with quick commerce platforms on data system exchanges that enable stronger forecasting and deeper platform integration, directly driving up availability, which management calls the key to success in the channel.
- The channel is margin-accretive and premiumising: Quick commerce generates better gross margins than modern trade, which in turn generates better margins than general trade, a function of the more premiumised portfolio that moves through the channel. Consumers on quick commerce expand their baskets, moving from 1-2 beauty products to 6-7, discovering new formats and brands.
- Demand is partly incremental, not purely cannibalistic: While some demand shifts from existing channels, the consumer base on quick commerce differs from the mass general trade consumer, and the discovery-led behaviour expands the overall consumption basket.
Priya Nair: "It is doubling every quarter and reshaping how consumers discover, shop and replenish."
Category Performance & Portfolio Strategy
| Category | USG | Commentary |
|---|---|---|
| Home Care | 3% | Price cuts still a drag; highest ever market share. Liquids strategy focused on market development (only 7% penetration). Calibrated price increases underway. |
| Beauty & Wellbeing | 6% | Hair Care double-digit growth led by Dove and TRESemmé. Winter skin portfolio (Vaseline) delivered double-digit growth for the full season; non-winter portfolio challenged by harsh winter but expected to bounce back. |
| Personal Care | 6% | Premium Skin Cleansing (Dove, Pears) and Oral Care grew double-digits. Deodorants grew double-digits on a small base. |
| Foods | 6% | Broad-based, driven by high-single-digit UVG. Tea revenue reflects prior price cuts; Coffee sustained momentum. Horlicks recorded third consecutive quarter of positive UVG after price-pack-architecture correction. |
- Skin Care is being built as a full-pyramid franchise: The portfolio now spans from Minimalist and Simple at the top, through Lakmé, Ponds, and Vaseline in the middle, to Glow & Lovely at the mass end. The strategy is to democratise new formats and benefits across India’s top 8-10 crore consumers, moving the category beyond its winter dependence by deseasonalising moisturisers and building out sunscreens and serums.
- Hair Care’s playbook is the template: The portfolio stretches from Nexxus at the premium end to Clinic Plus at the mass end, with sustained premiumisation, market development, and leadership in conditioners. The same full-portfolio logic is being applied to Skin Care.
- Horlicks revival is gaining traction: Relaunched in two states with Horlicks Superfoods and NutriMax technology for better nutrient absorption, plus a no-added-sugar variant and a ready-to-drink format. A national rollout is planned.
- Minimalist is scaling offline fast: Expanded from 3,000 to over 25,000 offline stores since acquisition. Brand awareness and media effectiveness have improved markedly by moving to a full-funnel marketing playbook, and HUL technology is being leveraged to build a robust innovation pipeline.
Priya Nair: "And that's what we will double-down, very simply, what is being built at the top end of India amongst the top 8 crore to 10 crore consumers with the Skin Care market segmenting, our opportunity will be to democratize this at scale, and this will be our focus going forward."
Portfolio Rotation & Organisational Change
- OZiva doubled-down, WBN exited: HUL divested its minority stake in Nutritionalab (WBN) for Rs. 307 crores and approved the acquisition of the remaining 49% stake in OZiva for Rs. 824 crores. The decision was not about WBN’s performance; it was a strategic choice to concentrate resources behind OZiva in the Health & Wellbeing space.
- Portfolio rationalisation is now a continuous process: Management emphasised it is being swifter and more decisive in rotating the portfolio, disproportionately investing in high-growth demand spaces. The Kissan master brand was extended into chutneys, and a new Rs. 99 Surf Excel pack was launched to bring the put-down price closer to mass powders and target monthly consumption.
- Organisational structure simplified for speed: Starting January, all Business Unit Heads report directly to the CEO, replacing the earlier dual-reporting structure. A Chief Marketing Officer has been appointed under each Business Unit, and Unilever R&D has created an India-focused category design and deploy organisation. The intent is to improve agility, sharpen execution, and strengthen fundamentals for sustained momentum.
Niranjan Gupta: "we are being swifter in our actions and more decisive in terms of moving forward."
Margins, Costs & Investment
- Gross margin improved on portfolio mix, not core pricing: The improvement majorly reflects the inclusion of Minimalist, which operates at a structurally higher margin and was not in the base. The core business faced input cost volatility: palm oil inflationary, tea deflationary but plainers mildly inflationary, crude-linked derivatives benign to deflationary, and non-feedstock commodities and sulfuric acid inflating, particularly impacting Home Care.
- EBITDA margin stays within the guided range: Management reiterated that the consolidated EBITDA margin will remain around the guided range, with the Ice Cream demerger adding roughly 50 bps, implying a 22.5% to 23.5% band. PAT margin is a derived number and not the metric to track, per the CFO.
- A&P investment is stable as a share of revenue: Over nine months, A&P as a percentage of revenue is flat year-on-year at 10%, though absolute spend increased by approximately Rs. 200 crores. Buying efficiencies mean effective spend has increased even more, and management committed to stepping up brand investment as required.
- Gratuity charge masks underlying profit growth: A Rs. 113 crores gratuity impact was accounted for under employee benefit expenses. If added back, EBITDA would grow 5% and PAT before exceptional items would grow 4%, versus the reported 1% PAT growth.
- Home Care margins are structural, not cyclical: The segment’s margin profile is supported by a premiumising mix, and management characterised the shift as structural rather than a function of commodity timing.
Niranjan Gupta: "I would say margin is best to look at EBITDA margin, not to look at our margin, which is a PAT margin because the rest is a derived number."
Guidance & Commitments
| Commitment | Specifics | Timeline |
|---|---|---|
| Top-line growth | FY27 revenue growth to be better than FY26, driven by improving macros and internal actions | FY27 |
| H2 vs H1 trajectory | Second half of FY26 to be better than first half of FY26 | H2 FY26 |
| EBITDA margin | Consolidated EBITDA margin to stay around the guided range; Ice Cream demerger adds ~50 bps, implying 22.5%–23.5% | Ongoing |
| Home Care pricing anniversarisation | Price reductions impacting USG will anniversarise, supporting pricing growth | By June quarter |
| Calibrated price increases | Low-single-digit price increases to be taken across the portfolio, staying competitive | Over the year |
| Horlicks national rollout | Horlicks Superfoods, no-added-sugar variant, and ready-to-drink format to be rolled out across India | No date (underway) |
| Portfolio rotation | Continue to evaluate and transform portfolio, investing disproportionately in high-growth demand spaces | Ongoing |
Key Metrics
| Metric | Q3 FY26 |
|---|---|
| Revenue growth | 6%, comprising 5% USG and 4% UVG |
| Underlying Volume Growth | 4%, highest in the last 12 quarters |
| Underlying Sales Growth | 5% |
| EBITDA | ₹3,788 cr, up 3% YoY |
| EBITDA margin | 23.3%, within guided range; 24% after adjusting for ₹113 cr gratuity impact |
| Gross margin | 50.8%, up 30 bps YoY, reflecting positive portfolio mix from Minimalist inclusion |
| Profit After Tax before exceptional items | ₹2,562 cr, up 1% YoY |
| Reported Profit After Tax | ₹6,603 cr, up 121% YoY, includes one-off gains from Ice Cream demerger and OZiva fair valuation |
| A&P spend | 9.4% of turnover, down 30 bps YoY due to phasing; year-to-date at 10% of revenue |
| Home Care USG | 3%, with mid-single-digit UVG; highest ever market share achieved |
| Beauty & Wellbeing USG | 6%, driven by double-digit growth in Hair Care and high double-digit growth in Health & Wellbeing |
| Personal Care USG | 6%, led by double-digit growth in premium Skin Cleansing and Oral Care |
| Foods USG | 6%, driven by high-single-digit UVG |
| Quick commerce contribution | 3% of business, growing almost 100% QoQ |
| Combined ARR of Minimalist and OZiva | ₹1,100 cr |
| Margin guidance range | 22.5% to 23.5% implied, post Ice Cream demerger benefit of 50 bps |