• Lifestyle nutrition performance: The category recorded five consecutive quarters of strong growth driven by pack-price architecture changes, Horlicks Superfood ingredient storytelling, and a new entry into Horlicks Protein to target India's supplementation market.
• Market share highs: Improving operational competitiveness and stable overall demand have driven market shares to new highs across both the laundry and hair categories.
• Personal care dynamics: Two consecutive years of inflation led to category-wide volume shrinkage affecting mass soaps, while the premium portfolio is delivering strong double-digit growth alongside competitive gains in body wash.
• Calibrated pricing strategy: Management is prioritizing volume-led revenue growth over price-led growth, passing on only a 5% price increase against 10% June quarter inflation to insulate consumers.