Key Takeaways
- Bathware delivers double-digit growth in a soft market: Revenue grew 10.1% while the company gained counter share in weighted dealers and pushed premiumisation, though EBITDA margin dipped sequentially on earlier Diwali marketing spend.
- Consumer products reset through deliberate shrinkage: Revenue halved YoY to ~₹356 crore after management exited loss-making categories (coolers, fans, purifiers), flipping H1 EBITDA margin from negative 10% to positive 11%.
- Pipes volume recovers but margin pain persists: After a 21% Q1 volume decline, Q2 volumes returned, yet weak demand forced incentive schemes that compressed selling prices and kept margins under stress.
- Debt rose on working capital and Roorkee capex: Higher working capital days in H1 plus the new Roorkee plant (commercial by December) drove the increase; management targets a 5–6 day net working capital reduction by year-end.
- What to watch next quarter: Whether the 3–3.5% sanitaryware and faucet price hike taken 1 November sticks, whether PVC antidumping duty materialises and lifts pipe realisations, and whether the consumer business exits Q4 at the promised ₹100 crore run rate.
Bathware: Growth Engine, Margin Levers
- 10.1% revenue growth achieved despite a market that management describes as soft and growing only in mid-single digits. The company is targeting 1.25–1.5x market growth.
- Share gains driven by weighted dealers: strategy focuses on increasing counter share in large dealers nationally, supported by a strengthening mid-premium and premium product portfolio and brand investment including the new "Designed for Sukoon" campaign.
- Premium mix shift underway: mid-premium and premium products already contribute ~50% of the bathware portfolio, and management expects that ratio to rise in coming years. New premium faucets with higher ASPs and stronger margins were introduced this quarter.
- Q2 EBITDA margin dipped ~200 bps sequentially to 11.6%, driven entirely by the seasonal pull-forward of marketing spend because Diwali fell earlier this year. Gross margin was unchanged.
- H2 margin recovery expected: management guides 13–14% bathware EBITDA in H2, a 1–2 percentage point improvement, supported by the 3–3.5% price increase on sanitaryware and faucets effective 1 November, premiumisation, and cost productivity actions.
- Institutional sales are targeted to grow 15–20% this year and over the next couple of years, backed by a healthy order book.
- FY27 ambition: add another 1–2 percentage points of EBITDA margin on top of the FY26 full-year exit.
Sahay: "Unfortunately, there's no syndicated data available for the Bathware segment. So unfortunately, accurate data on market share is not available."
Consumer Products: Shrink to Profit, Then Grow
- Revenue collapsed from ~₹500 crore to ~₹356 crore because the Board approved discontinuation of high loss-making categories: air coolers through general trade, ceiling and other fans, air purifiers, water purifiers, and furniture fittings. The entire primary degrowth is from discontinued lines.
- Profitability flipped sharply: H1 FY26 EBITDA margin turned positive at 11% versus negative 10% in the prior year. The remaining portfolio (chimneys with high gross margins, water heaters with good sourcing margins) is profitable, and operating leverage should build as scale returns.
- Two-year revenue rebuild target: management aims to grow the consumer products business back to ₹470–500 crore within two years, focusing on a narrow set of categories where the company believes it can win.
- Chimneys are the anchor: the portfolio in chimneys is very strong and was strengthened further this year. Cooktops and hobs carry relatively lower market share, offering significant headroom for gains.
- Q4 exit run rate is expected to reach ₹100 crore, with steady-state EBITDA of 10–12% targeted for the next financial year.
Sahay: "We took a conscious call to discontinue certain categories... The idea was to focus very clearly on a few categories and win in them."
Pipes: Volume Is Back, Price Is Not
- Q2 volume recovered after a severe Q1 when volumes declined 21%. However, the recovery came at a cost: weak market demand forced the company to offer incentive schemes, compressing selling prices and limiting the margin uplift from higher volumes.
- Raw material dynamics are a double-edged sword: low PVC prices (68% of raw material content) reduce input costs but also drag down market selling prices, and intense competition means the benefit does not flow to margins. PVC is indigenous with daily price fluctuations and no contractual protection.
- H2 guidance embeds caution: volume growth of approximately 15% is expected at current prices, with EBITDA margin guided around 9%. Revenue is expected to be flattish unless raw material prices rise, since operating prices are ~6% below last year.
- New products are launching now: foam core pipes for underground drainage are already in market, DWC plumbing pipes launch within a month, and a fire sprinkler system is slated for March. These carry gross margin potential of 30–32% once ramped up.
- Roorkee plant is under trial production and will be commercialised by end of December. Peak sales from the plant are expected to reach ~₹20 crore per month by the end of next financial year.
- Profitability timeline: management hopes the pipe segment becomes profitable in the next two quarters.
- PVC antidumping duty is a near-term catalyst: calls with the ministry were happening on the day of the earnings call, and a decision was expected imminently. If imposed, it would lift market prices.
Pajnoo: "When the market demand is not there, you still have to sell, so you end up giving up a bit of your margins, and even then you may not see any net volume growth."
Balance Sheet & Capex
- Debt increased primarily on two fronts: higher working capital days in the first six months, and investment in the new Roorkee plant now nearing commissioning.
- Working capital reduction target: management aims to bring net working capital days down by 5–6 days by the end of the fiscal year.
- Debt repayment: ₹60 crore was already repaid in H1, with another ₹60 crore to be paid.
- Capex ROI is not calculable at the individual plant level in the PVC pipe business because fittings are transported between plants and sales happen as a combined pipe-and-fitting basket. ROI can only be assessed once the new plant adds to base sales.
Market Outlook & Demand
- Bathware market: H2 expected to be better than H1 but still growing only in mid-single digits. Next year may improve to high-single digits; a shift to double-digit market growth is considered unlikely. The company believes the worst is likely over and a positive demand scenario is expected for the next couple of quarters.
- Consumer appliances market: growing at late-single digits or even early-double digits, providing a healthier backdrop for the chimney and cooktop/hob portfolio.
- Brass prices are expected to move higher in coming months. If they do, another price increase in faucets may follow the 3–3.5% hike already taken on 1 November.
Consolidated Margin Path
- Near-term drag from pipes and consumer reset is masking bathware strength. Management is explicit that consolidated margin improvement will take time.
- 3–5 quarter timeline: the company expects it will take 3 to 4–5 quarters to "start punching in the right numbers," with the margin profile discussed becoming visible by the end of FY27.
Sikka: "I think it should take 3, 4 to 5 quarters wherein we start punching in the right numbers... I think by end of FY27, you can see the margins what we are talking of."
Guidance & Commitments
| Commitment | Specifics | Timeline |
|---|---|---|
| Bathware H2 EBITDA margin | 13% to 14% | H2 FY26 |
| Bathware H2 sales growth | Early to mid-teen percentage growth | H2 FY26 |
| Bathware FY27 EBITDA margin | Add 1–2 percentage points on FY26 full-year exit | FY27 |
| Consumer products Q4 exit run rate | ₹100 crore | Q4 FY26 |
| Consumer products steady-state EBITDA | 10% to 12% | Next financial year (FY27) |
| Consumer products revenue rebuild | ₹470–500 crore | Within 2 years |
| Pipes H2 volume growth | Approximately 15% (at current prices) | H2 FY26 |
| Pipes H2 EBITDA margin | Around 9% | H2 FY26 |
| Pipes segment profitability | Become profitable | Next two quarters |
| Net working capital days reduction | Down by 5–6 days | By end of FY26 |
| Debt repayment (balance) | ₹60 crore | FY26 |
| Roorkee plant commercialisation | Commissioned | End of December 2025 |
| Roorkee plant peak sales | ~₹20 crore per month | By end of next financial year (FY27) |
| Institutional bathware sales growth | 15% to 20% | This year and next couple of years |
| Consolidated margin visibility | Margins as discussed become visible | By end of FY27 |
Key Metrics
| Metric | Q2 FY26 |
|---|---|
| Consolidated revenue | ₹676 cr, H1 FY26: ₹1,207 cr |
| Consolidated EBITDA | ₹60 cr, H1 FY26: ₹118 cr |
| Consolidated PBT before exceptional items | ₹14 cr, H1 FY26: ₹24 cr |
| Bathware segment revenue | ₹397 cr, +10.1% YoY |
| Bathware segment EBITDA | ₹43 cr, margin at 11.6% |
| Bathware segment PBT | ₹16 cr |
| Pipes segment revenue | ₹196 cr |
| Pipes segment EBITDA | ₹12 cr |
| Pipes segment PBT | negative ₹5 cr |
| Consumer products (HHIL) revenue | ₹84 cr |
| Consumer products (HHIL) EBITDA | ₹7 cr, margin at 11% in H1 FY26 |
| Consumer products (HHIL) PBT before exceptional items | ₹3 cr |
| Bathware H2 FY26 revenue growth guidance | early to mid-teen growth |
| Bathware H2 FY26 EBITDA margin guidance | 13% to 14% |
| Pipes H2 FY26 volume growth guidance | approximately 15% |
| Pipes H2 FY26 EBITDA margin guidance | around 9% |
| Institutional sales as a share of Bathware revenue | ~23%, range 20%–25% |
| Bathware sanitaryware vs faucets revenue split | 55% sanitaryware, 45% faucets |
| Bathware mid-premium and premium share of sales | roughly 50% |
| Price increase in faucets and sanitaryware effective 1 Nov 2025 | 3% to 3.5% |
| Pipes capacity utilization (ex-Roorkee) | 65% |
| Net working capital days | almost 95 days, target to reduce by 5–6 days by year-end |
| Gross debt | ₹746 cr, up from ₹692 cr six months ago |
| Consumer products Q4 FY26 exit revenue run rate target | ₹100 cr |
| Consumer products steady-state EBITDA margin target for next financial year | 10% to 12% |