Key Takeaways
- Integration-heavy quarter, margin expansion is optical: Q4 was defined by absorbing the Baddi unit and KNS Shoetech (~5,000 employees), while reported margin expansion came from raw material deflation, not operational improvement.
- FY25 revenue guidance of ₹4,000 crores maintained, but it is entirely conditional on commodity prices not falling further; the top line is a pass-through and the bottom line is what matters.
- The growth pipeline is thinning: Management admitted the pipeline is "far less populated" than 18 months ago, with no green shoots visible in FMCG, and is now pinning hopes on the monsoon and post-election sentiment.
- Capital raised but not yet deployed pulled ROE down from ~21% to 18%; the return story depends on Baddi and the shoe business ramping up to absorb that idle capital.
- What to watch next quarter: Whether Baddi licenses actually transfer and the shoe business integrates, whether the monsoon revives FMCG demand, and whether the Nashik and Vanity Case mergers progress from exploratory steps to firm timelines.
Integration Drag & the Quarter's Real Performance
- Baddi unit weighed on P&L: Delayed ramp-up from licensing and regulatory issues caused sub-optimal capacity usage; while fixed costs are reimbursed per the anchor-tenant contract, semi-variable expenses are currently depressing profitability.
- KNS Shoetech added complexity: The ~5,000-employee shoe business is very manual and labor-intensive, with a different working capital cycle (advance payments for imports, long RM-to-FG conversion). Integration is expected to complete in the next quarter or so.
- ATC Beverages finally turned around: The 2019 acquisition is now making money and expected to ramp further on strong seasonal demand, after being a persistent drag.
- Margin expansion is not management's doing: In a deflationary environment, raw and packing material costs fall and get passed through, making gross margins look better without any operational improvement. Management explicitly declined credit.
- Working capital days will rise: Cash conversion days will increase from the current 26-day cycle due to the shoe business's longer cycle, though management says the bump will "not be much."
Kothari: "While you can give us credit frankly, we don't deserve any for it."
The Baddi Anchor-Tenant Bet
- Model mechanics: One large customer guarantees part of the capacity and reimburses fixed costs; the balance is free to attract additional businesses. If operating leverage kicks in, overall delivered ROE could be much higher than the contracted ROE on the anchor portion.
- Current pain point: Licensing transfers (change of ownership requires new regulatory approvals, packaging changes, and country-specific product approvals that can take a year) have kept volumes sub-scale. Russian authorities indicated at least 8 months for reorder due to the name change.
- OTC vs FMCG margin profile: The Baddi plant handles ingestible OTC products requiring different infrastructure than floor cleaners; pharma delivers higher margins as a percentage of sales, but management reframes the conversation toward ROEs on employed capital rather than margin percentages.
- Recovery trigger: Once all licenses transfer and other customers are attracted, operating leverage should kick in on the unamortized fixed cost. But management is hesitant to give a timeline for peak capacity due to regulatory uncertainty across countries.
- Broader FMCG headwind: Most customers are not selling as much as they would like, so existing capacities are idle and they are probably not looking at additional capacity right now. Management is hoping the monsoon revives consumption.
Kothari: "we promised ourselves as a management at this time we will not use the word green shoots because we have been using this for the last three quarters, and we said this green has become grey now and the grey has become brown now. It's so hot outside that they are all burnt now."
Ice Cream, Beverages & the Summer Surge
- Heat wave drove peak demand: April had a temperature dip but the second half of April and May were extremely hot, creating phenomenal demand for all summer products. There is no spare capacity across the entire ecosystem for beverages, ice cream, and talcum powder.
- Dedicated model limits operating leverage capture: The ice cream facility is dedicated to one customer, so record production does not make much difference to HFL's bottom line — a large part of the benefit flows back to the customer. The beverage unit is anchor-tenant with current capacity utilization.
- Kundli ice cream project on track: The new NIC ice cream facility is expected to commence production by Q3 FY25, definitely by the beginning of Q4 when the season starts. CAPEX rose from ₹100 cr to ₹150 cr due to customer-requested scope increases.
- Seasonal categories favor dedicated manufacturing: In ice cream and beverages, peak demand is the same for all brands, so brand owners prefer dedicated manufacturing over shared — a contract manufacturer would have to choose which brand gets capacity, which is not a good place for a brand.
- Guwahati juice factory commenced production as per schedule, adding another node to the beverage footprint.
Shoe Business: A New Model in an Old Industry
- Labor-intensive and manual: The shoe business has a different working capital cycle due to advance payments for imported goods and high conversion time from raw material to finished goods.
- ROE potential is high: If operating leverage is right, ROEs should be very high, but management is still trying to get integrations done successfully and will only give margin color in the next quarter.
- Model evolution playbook: Management is trying to propagate the dedicated manufacturing model in the shoe industry, potentially converting from shared manufacturing to anchor-tenant and then to dedicated manufacturing over time.
- Integration timeline: Operations are expected to stabilize from Q2 FY25 onwards, with full integration in this financial year and contribution to both top line and bottom line.
Capital Allocation, ROE & the Balance Sheet
- ROE declined from ~21% to 18% because money was raised via warrants but has not yet been deployed; it is earning FD interest or has been used to repay debt, bringing the debt-equity ratio down.
- Incremental ROCE improvement expected predominantly because money has already been raised and is not earning anything yet; as Baddi and other projects start delivering, ROE will improve.
- Debt-equity target near 1:1 for future investments. Warrants were raised to give ~18 months of breathing space to draw down money depending on how projects pan out.
- Asset turn guidance of 3x to 4x as a whole, with any increase in gross block expected to reflect commensurately in top lines. For dedicated units, since they are ROE-based, any CAPEX increase should reflect in revenues.
- Capital allocation preference is predominantly dedicated manufacturing, tying up with strong brands that have 5-10 year visibility. Some corrections have been made given the FMCG growth environment, getting into more shared manufacturing (shoe business, new ice cream brand).
Kothari: "principally as a company we are more comfortable with dedicated manufacturing. I mentioned this time and again that we are predominantly risk averse company. We would like to tie up with brands which are strong. We'd like to tie-up with brands which have visibility for the next 5-10 years."
Mergers, Demergers & the Vanity Case Consolidation
- Vanity Case merger approved in-principle: The customer is asking to double capacity at the current factory, making it a strategic site; the board approved starting the process despite operational difficulties. The CFO and company secretary are working on details including swap ratios.
- Nashik plant demerger exploratory steps authorized: The board authorized examining a potential demerger to integrate the promoter-owned factory at Nashik (dedicated plant manufacturing soups and meal makers for a leading FMCG player) with HFL. This was not included in the ₹4,000 crores forecast.
- Two more Vanity Case factories remain outside HFL: The complexity of bringing them in currently outweighs the benefits, but at an appropriate time they will be brought in, following the precedent of the Coimbatore and Hyderabad mergers.
- Hyderabad soaps and bar plant: An additional ₹40-50 crores investment was approved to complete the ₹150 crores cycle for the bar and bath plant.
- Revenue and profit details declined for both the Vanity Case facility and the Nashik plant, with management citing early-stage processes and regulatory timelines.
The Contract Manufacturing Debate
- Management pushed back on the framework that high-market-share companies avoid outsourcing and that IP protection is a concern. They cited the beverage segment (Pepsi/Coke) where strong IP is globally guarded yet bottlers produce large parts, and large EMS players signing with Google/Apple as evidence that contract manufacturers can work ethically with IP.
- Dedicated vs shared mix stable: 80% to 85% of business will continue from dedicated sites for this financial year and probably next; not expected to change drastically in the next couple of years.
- International expansion on hold: Management has stayed away from international expansion due to lack of management bandwidth, but "never say never" — things may change as bandwidth improves.
Kothari: "I did read the transcript of the company in question and while I have utmost respect for the management of that company I do have some-it's obvious right, I mean I do have a-difference of opinion as far as the contract manufacturing perspective and the framework that they use versus what we would like them to use."
Guidance & Commitments
| Commitment | Specifics | Timeline |
|---|---|---|
| FY25 revenue | ₹4,000 crores, assuming commodity prices do not fall further | FY25 |
| Shoe business integration | Fully integrated, contributing to top and bottom line | This financial year |
| KNS Shoetech stabilization | Operations stabilized | Q2 FY25 onwards |
| Kundli ice cream production | Commence production | Q3 FY25, definitely by beginning Q4 |
| Baddi ramp-up | Start contributing to top and bottom line | Once all licenses are transferred |
| Asset turn | 3x to 4x as a whole | No specific date |
| Debt-equity ratio | Maintain near 1:1 for future investments | Ongoing |
| Dedicated vs shared mix | 80-85% from dedicated sites | This financial year and probably next |
Key Metrics
| Metric | Q4 FY24 |
|---|---|
| Revenue | ₹734 cr, +11% YoY from ₹660 cr in Q4 FY23 |
| EBITDA | ₹64 cr, +28% YoY from ₹50 cr in Q4 FY23; record quarterly EBITDA |
| PAT | ₹23 cr, +13% YoY from ₹20 cr in Q4 FY23 |
| FY24 Revenue | ₹2,761 cr, +6% YoY from ₹2,602 cr in FY23 |
| FY24 EBITDA | ₹228 cr, +29% YoY from ₹177 cr in FY23 |
| FY24 PAT | ₹93 cr, +31% YoY from ₹71 cr in FY23 |
| Additional depreciation and interest | ₹8 cr incremental vs Q3 FY24, from Baddi and shoe unit acquisitions |
| Net worth | ₹646 cr as of March 31, 2024 |
| Gross block | ₹1,129 cr as of March 31, 2024 |
| Debt-to-equity | 1.06x |
| ROE | 18.2% |
| Cash flow from operations | ₹87 cr on consolidated basis |
| Cash conversion cycle | ~26 days |
| Revenue mix from dedicated sites | 80% to 85% of business |
| FY25 revenue guidance | ₹4,000 cr, maintained; assumes no further price decline |
| Ice cream total investment | ~₹400 cr across Lucknow and Kundli plants |
| Guwahati juice factory CAPEX | ~₹20 cr |
| Kundli ice cream factory CAPEX | ~₹150 cr, increased from earlier estimate of ₹100 cr |
| Hyderabad plant expansion investment | ₹50 cr planned |
| Silvassa color cosmetics plant investment | Up to ₹40 cr approved |
| Lucknow ice cream plant expansion investment | ₹20 cr approved |
| Baddi unit investment | ~₹120 cr |
| Expected asset turn | 3x to 4x at company level |
| Shoe business share of company | 10% to 15% |
| Shoe unit employees | More than 5,000 staff and workers |
| Shoe unit vendors | More than 2,500 vendors |
| Baddi factory export countries | More than 20 countries |