NSE:HYUNDAI management interview: Auto Industry Price Hikes Remain Marginal: Hyundai India MD Tarun Garg
Business Today, 2026-09-03. Video: https://www.youtube.com/watch?v=iZqMhhP9nLU
- Green powertrain target: Hyundai aims for a 50% green portfolio by 2030, equally distributed among CNG, hybrids, and EVs, while maintaining a powertrain-agnostic approach across different vehicle segments.
- Electric vehicle expansion: The company plans to launch a dedicated electric SUV in India alongside the Creta EV and IONIQ to align with the industry EV penetration level of 7% to 8%.
- Cost and pricing: Geopolitical tensions have driven up raw material and logistics costs, but Hyundai absorbed most of the impact through localization and cost optimization, keeping planned September price increases minimal.
- Festive demand outlook: Onam retail sales grew 100% year-on-year, and while overall festive demand remains strong, management notes that performance should be tracked sequentially due to high base effects from last year's GST timing.
- Segment growth trends: While growth has expanded across hatchbacks, sedans, and both rural and urban markets, SUVs and entry models like the Exter continue to drive the highest customer demand.