- **lead** - Indo Count Industries began in 1988 as a cotton-yarn spinner, but its defining move was a forward leap into making finished bed linen in 2005, a pivot that ultimately made it the world’s largest manufacturer of bed sheets. A second leap came in 2022 with the acquisition of a rival’s home textiles business, which doubled its scale overnight and set the stage for a transformation the company calls “Indo Count 2.0” - a deliberate shift from being a single-product exporter to a multi-business, branded home-fashions company with factories on two continents. The recurring approach is vertical integration with a twist: own the entire chain from cotton field to cut-and-sew, then bolt on American manufacturing and heritage brands to get closer to the end consumer and escape the commodity trap. # Business segments Two engines at different stages - a global bed-linen cash cow built on integrated Indian manufacturing, and a younger American platform that adds local production and owned brands to the mix. ## 1. Bed linen: the integrated export engine that built the company **A fully in-house manufacturing chain - from spinning the yarn to sewing the sheet - supplies big-box retailers in over 50 countries, with India’s cotton advantage and deep customer ties forming the moat.** - **Spinning its own yarn** - the company runs a modern fleet of roughly 68,000 spindles with compact spinning technology, which lets it produce the specialised, value-added yarns that premium bed sheets require rather than buying commodity yarn on the open market. A brownfield expansion approved in 2026 will increase the existing installed capacity from 70,000 spindles to 94,000 spindles, deepening that self-sufficiency. - **Two giant factories, one integrated process** - the Kolhapur plant (108 million meters capacity) and the Bhilad plant in Gujarat (45 million meters) together give the company an annual capacity of about 153 million meters, making it the largest bed-linen manufacturer globally. The Bhilad facility, acquired in 2022, added twin-state geographic diversity and brought new products like flannel into the basket without overlapping customers. - **Cotton where it grows best** - roughly 70% of raw cotton is sourced domestically, tapping India’s natural cost advantage, while the remaining 30% is imported long-staple Egyptian and American cotton for premium products. The company hedges both cotton and currency to protect itself from price swings, a discipline that matters when raw material is the biggest input cost. - **Designed for the retailer’s shelf, not just the container** - the company offers end-to-end services that go far beyond manufacturing: product development, market research, inventory planning, e-commerce fulfilment, and even consumer insights, which turns a supplier relationship into a sticky partnership with large global retailers. It has won the Gold Trophy for highest exports of bed sheets from TEXPROCIL for six consecutive years, signalling consistent leadership. - **A sustainability edge that buyers now demand** - with an S&P Global ESG score of 78, well above the textile industry average of 35, the company sits in the top 3 percentile globally, a credential that matters to Western retailers under pressure to green their supply chains. It runs 21.5 MW of renewable energy capacity, has cut freshwater intake by 25% through recycling, and supports over 30,000 farmers through sustainable cotton programmes covering more than 127,000 acres. ## 2. American utility bedding and brands: the local-for-local growth platform **Manufacturing pillows and comforters inside the United States, then selling them under owned and licensed brands including a relaunched 180-year-old heritage name, turns the company from a distant exporter into a domestic supplier with tariff insulation and consumer pull.** - **Made in America, for America** - three US factories (in Ohio, Arizona, and North Carolina) give the company an annual capacity of 31 million pillows and 1.5 million quilts, with the greenfield North Carolina plant alone adding 18 million pillows of capacity when it started production in January 2026. Because the facilities are located to serve the Midwest, West Coast, and East Coast, they sit close to customers and can import raw materials from multiple countries, limiting exposure to tariffs on finished goods. - **Bought, not just built** - the Ohio and Arizona plants were acquired in late 2024 for a combined outlay of roughly USD 31 million, giving the company immediate production capacity and an existing workforce rather than starting from scratch. The North Carolina facility was then added as a greenfield project, more than doubling total capacity. - **A heritage brand as the storefront** - the company bought the global trademark rights to Wamsutta, an American bedding and bath brand established in 1846, for USD 10.25 million and relaunched it in July 2025 as a direct-to-consumer digital brand. Owning the brand means capturing the margin that would otherwise go to a retailer’s private label, and the brand’s 180-year history gives it instant recognition that a new label would take decades to build. - **Licensed names fill the shelf** - a portfolio of six licensed brands, including Tommy Hilfiger, Fieldcrest, and Beautyrest, lets the company offer retailers a ready-made brand story without having to build every label from the ground up. Retailers are receptive because a meaningful brand with consumer traction helps differentiate their floor space from competitors. - **From sheets to the whole bed** - the product range now spans pillows, mattress pads, protectors, comforters, curtains, towels, and bath rugs, moving the company from a bed-sheet specialist into a complete home-textiles solutions provider. This broader basket deepens the wallet share with existing retail customers and opens doors to new ones. # Group structure and partners **A network of wholly owned international subsidiaries puts design studios, warehouses, and manufacturing assets close to the company’s main markets in North America, Europe, and the Middle East.** - **US subsidiary as the anchor** - Indo Count Global, Inc., incorporated in 2011, houses the New York design studio, the Charlotte distribution centre, and all three American manufacturing plants through its own step-down subsidiaries. It also holds the Wamsutta trademark and runs the China sourcing office in Shanghai, set up in mid-2025 to procure materials. - **UK and UAE outposts** - Indo Count UK Ltd. operates a showroom and design studio in Manchester, while Indo Count Global DMCC covers the Dubai market, giving the company a physical presence to serve European and Middle Eastern buyers. - **Brand partners, not just factories** - the licensed-brand roster is managed through agreements with partners like Iconix (for Fieldcrest and Waverly), Serta Simmons Bedding (Beautyrest), and Tommy Hilfiger, layering recognised names onto the company’s manufacturing base. - **India retail through its own brands** - the domestic market is served by two owned brands, Boutique Living (premium) and Layers (value), available at nearly 2,000 touchpoints and on major e-commerce platforms, though this remains a small part of the overall business.