1. MSME credit subsidiary - The Board approved incorporating IndiaMART Finance Limited, a wholly-owned subsidiary for MSME short-term credit via partnership lenders, subject to approvals. This opens a new revenue stream in transaction financing - invoice discounting - on top of the core listing business, with no large balance-sheet lending planned.
2. Buyer verification and trust - Bank accounts of all TrustSEAL and paid sellers are being verified, with payment assurance up to ₹5 lakh for buyers. This directly supports the paid buyer program and higher-value transactions - the trust layer needed to monetise the \~40 million active buyer base.
3. AI voice agents - The AI call-handling system now autonomously manages over 1 lakh calls per day across \~98,000 product categories. This replaces manual handling of \~80,000 calls/day - cutting cost per enquiry while improving buyer intent capture and verification at scale.
4. Enterprise segment - Top 2,200 customers (top 1%) pay an average ₹11 lakh per annum, up from \~₹6 lakh in FY21, with a three-tier pricing architecture being rolled out. Enterprise solutions target large/medium companies with marketing budgets in crores - ARPU growth here is the primary driver of the 10% ARPU growth target.
5. Buyer monetisation experiments - A paid buyer program is being tested with value-added services, plus retargeting on third-party platforms using category and turnover insights. Advertising spend is ₹7-8 crore per quarter, expanding beyond Google to Meta, Instagram, and YouTube - a direct new revenue line from the buyer side.
6. Onboarding simplification - Instant onboarding with on-the-go GST verification and 80% online payments was piloted in Delhi NCR, eliminating a \~1,200-customer rollover order book. This removes a friction point in gross additions - the key constraint on paying supplier growth.
7. Export business - Export collections reached ₹60-70 crore, up from ₹20-25 crore when purely domestic, via export.indiamart.com. This is a new geographic expansion of the core marketplace with minimal incremental cost.
8. Strategic investment portfolio - IndiaMART invested \~₹750 crore across 13 companies since 2020; six have crossed ₹100 crore turnover and may pursue IPOs in 2-3 years. Follow-on investments continue - Fleetx stake rising to 25.8% via a ₹65 crore subscription - creating potential future value unlocks beyond the core business.