Key Takeaways
- Revenue surged 46% YoY as Project Butterfly’s new service lines began converting strategy into top-line growth, with green shoots visible across all investment areas.
- A landmark data services deal closed this quarter, validating the shift from a single-product company to a multi-stream provider and opening a new, high-relevance wallet inside an existing customer.
- DSO improved sharply from 197 to 160 days after focused management intervention, though one public sector and a couple of Nigeria accounts remain drags on the receivables profile.
- The transition is still underway: management declined to quantify the multi-year outlook, calling guidance difficult while Project Butterfly’s newer streams are yet to fully take off.
- What to watch next quarter: whether the two new BFSI logos begin converting their initial implementation phase into cross-sell and up-sell, and whether the AWS marketplace listing starts generating SaaS pipeline.
Project Butterfly: The Transition from Product to Platform
- Strategy now converting to revenue: Project Butterfly was designed to add managed services, data services, cloud services, communication governance, transmission services and advisory, increasing wallet share from existing customers while optimizing internal processes for better margins.
- Data services delivered the quarter’s headline win: a large deal around data quality assurance and data governance closed with an existing customer, marking the first material proof point for the new streams.
- Transmission services now in-house: the company previously passed transmission to a gateway partner; it now deploys its own gateway and charges for transmission services directly, partnering with existing telecom customers on gateway usage.
- Cloud services and talent-as-a-service lagging: management acknowledged progress on these two Butterfly streams has been slow, while other streams are showing good promise; investments have been pulled back from areas with less traction and pushed into those gaining momentum.
- Revenue mix has structurally shifted: until last year, the flagship product was the entire pie; this year onward it has become a smaller portion of the overall revenue composition.
- Talent reorganized around the new model: the team has been split into focus areas, with one set dedicated to managed services; results now include ‘Reach’ and test automation.
Anisha Shastri: "The intention of going on this journey of 'Project Butterfly' was to ensure we add additional revenue streams so that we're able to cross-sell better to our existing logos."
New Logos, Channels & Partnerships
- Two BFSI logos added this quarter: one in Sri Lanka and one in India, expanding the geographic and vertical footprint beyond the existing base.
- Initial engagement economics are small but sticky: new logos typically start at USD 200K–300K, with the first six months spent implementing existing requirements before cross-sell and up-sell begin; the solution is year-on-year and customers are difficult to move once embedded.
- AWS marketplace listing now live: the flagship product is hosted on AWS marketplace as a SaaS offering, with the intention to work jointly with the AWS sales force to hunt new opportunities.
- Azure marketplace also active: two products are listed on Azure’s marketplace after evaluation and certification; management sees a large opportunity but says it is too early to predict numbers given the SaaS, transaction-based model.
- Chrome Extension store entries gaining traction: a few small SaaS offerings were launched on the Chrome Extension store in recent months and are seeing healthy, early pickup; the intent is to create smaller recurring revenue streams with minimal sales spend, supported by light digital marketing.
- Two new product-company partners added in the data analytics space; advanced commercial conversations are underway with existing customers using these products.
- Direct engagement now the norm: the company previously subcontracted through IBM, TCS and Infosys; with improved branding and credibility, all but one or two engagements are now direct.
Receivables & Working Capital
- DSO reduced from 197 to 160 days through focused management attention, systems and process improvements; 70% of collections now have DSO under 60 days.
- Concentrated drag remains: one public sector customer and a couple of Nigeria customers account for the residual stretch; management expects further optimization to bring DSO to a manageable level.
- Africa presents structural challenges: Nigeria in particular suffers from very high currency devaluation, making the region difficult for this business.
Product Pipeline & Innovation
- ‘UniServe Reach’ nearing commercialization: an insights-based campaign management solution now seeing good traction; management hopes three to four customers will go live this year on a SaaS, transaction-based revenue model rather than large lumpy deals.
- AI chatbot and blockchain smart contracts under investment but yet to be commercialized; no definite timeline was offered for either.
- Gartner and analyst recognition provides third-party validation: the company has been placed in Gartner’s Magic Quadrant for customer communications and recognized as a leader by Aspire for some products.
- Existing clients are the first test bed: new products are promoted first to existing marquee customers to test waters before going into new markets.
Margins, Costs & Investment
- Software cost is volatile and revenue-linked: this quarter’s IT infrastructure cost was Rs. 5,00,000 versus Rs. 5.6 crore last quarter; the cost directly impacts revenue because a Rs. 5 crore cost line generates a Rs. 5.3 crore top-line pass-through.
- Management sees margin upside of roughly 10% on existing levels in the short run, but declined to commit to exact numbers or confirm whether 25–30% EBITDA is sustainable.
- Investment is flowing into the sales organization as the company builds capacity to convert the expanded product portfolio into pipeline.
- No scientific hurdle rate for new projects: management sets aspirations depending on account size but acknowledged there is no standardized ROC or ROE benchmark for project selection.
- Pricing is outcome-based, not headcount-based: management framed the model as IP-led services where returns depend on outcomes delivered, not a straight services multiplier on human resource deployment.
Anisha Shastri: "I don't think we want to commit on exact numbers."
Talent & Organizational Model
- Tier-2 and Tier-3 city hiring is the structural advantage: the company recruits from smaller cities and gives engineers cutting-edge work they would not get in traditional services organizations; word-of-mouth from satisfied batches drives the pipeline and attrition runs well below industry standard.
- Six-month training gate before live projects: new hires go through a drill of training programs and best practices; a Coursera partnership signed last quarter now provides an upskilling platform for the entire organization.
- Customer retention is near-perfect on performance grounds: the company has never lost a customer due to poor performance; losses have occurred only when customers shut down, were acquired or merged.
Anisha Shastri: "Our strength has been around hiring from Tier-2, Tier-3 giving them opportunities to come to the city and giving them a lot of cutting-edge engineering opportunity which otherwise they don't get by working for traditional services organization."
Guidance & Commitments
| Commitment | Specifics | Timeline |
|---|---|---|
| Project Butterfly phase shift | Transition phase switches to growth phase | During next financial year (FY25) |
| DSO optimization | Bring DSO down further to a manageable level | No date; management attention ongoing |
| ‘Reach’ go-live | Three to four customers to go live on SaaS, transaction-based model | This year |
| Annuity business growth | Existing annuity business to grow year-on-year at 20% | Ongoing annual cadence |
| Margin upside | Upside of ~10% on existing margins | Short run |
Key Metrics
| Metric | Q3 FY24 |
|---|---|
| Consolidated revenue | ₹27.7 cr, +31% YoY |
| 9-month consolidated revenue | ₹84 cr, +46% YoY |
| EBITDA | ₹6.29 cr, +35% YoY |
| 9-month consolidated EBITDA | ₹17.96 cr vs ₹13.14 cr |
| Net profit growth | +25% standalone, +27% consolidated YoY |
| Revenue from existing clients | 75% to 80% of total revenue |
| Receivables | ₹49 cr as of December |
| DSO | 160 days, improved from 197 days in FY23 |
| Cash balance | ₹38 cr; non-current investments ₹55 cr |
| New logo initial engagement size | \$200K–\$300K |
| Communication space average ticket size | \$200K–\$250K initial, recurring at similar value |
| Data services ticket size | \$500K–\$600K, up to \$1M range |
| Existing annuity business growth outlook | ~20% YoY |
| Margin upside outlook | ~10% upside on existing margins in the short run |
| Promoter holding | ~21% |