IntraSoft Technologies is a technology company that started life running one of the world’s largest online greeting-card platforms and then used that digital DNA to build a full-service retail engine for the US market. The business today is a partner to small and medium-sized American brands that want to sell on Amazon but lack the tools or teams to do it themselves - it lists their products, manages orders, handles customer service, and ships goods to doorsteps, all through a proprietary platform it has spent a decade refining. The recurring approach is to make the key first and then look for the lock: the company builds technology capabilities ahead of proven demand and then finds the brands and products that fit, a philosophy it has applied from greetings to e-commerce and now to the data-driven Vendor Direct Model that defines its future. # Business segments A single engine with two expressions - a core e-commerce retail platform that generates all the revenue, and a legacy greetings property that is being folded back into the parent - both built on the same proprietary technology backbone. ## 1. 123Stores: a full-service retail partner for US brands on Amazon **The company acts as a brand’s entire online sales department - it lists products, manages the Amazon relationship, fulfills orders, and handles customer support, so the brand can focus on making things.** - **One-stop shop for brand partners** - the company provides an end-to-end solution covering marketplace management, supply chain, technology, and customer support, which means a small US business can start selling on Amazon without hiring a single e-commerce specialist. - **Premium placement on the world’s biggest marketplace** - with a 96% lifetime seller rating and a rank among the top 300 retailers on Amazon US, the company’s strong credentials help even obscure, slow-moving products appear higher in search results, increasing their sales traction. - **The Vendor Direct pivot removed the inventory headache** - until FY22 the company bought and held stock, tying up cash and risking obsolescence; it has since shifted to a model where products ship straight from the brand’s warehouse to the consumer, cutting out storage and markdown costs while making it possible to sell a brand’s entire catalogue, including niche “long tail” items. - **Scale with the carriers keeps shipping cheap** - by aggregating orders from over 300 brand partners and routing them through national giants like UPS and FedEx alongside local in-state carriers, the company turns its large order volumes into economies of scale that produce one of the most cost-effective delivery solutions in its industry. - **Data tells the brands what to make and when** - the platform’s analytics engine studies demand trends and pricing patterns, then feeds those insights back to brand partners so they can plan inventory and production around what actually sells, especially during the US festive-season spike that falls in the company’s third quarter. ## 2. 123Greetings.com: the original digital property, now merging home **A legacy online greeting-card destination that still draws 9.5 crore visitors a year, being amalgamated into the parent to cut overhead and pool resources.** - **The company’s founding activity** - before e-commerce, the business was built on electronic greeting cards, and the 123Greetings.com platform remains a globally recognised destination for human expressions, housed in subsidiaries in the US and India. # Technology platform **A proprietary, cloud-scaled system that integrates marketplaces, carriers, and brand partners into a single seamless pipe - it is the connective tissue that makes the whole business work, not a separate revenue stream.** - **Deep integration with everyone’s back-end** - the platform plugs directly into Amazon’s marketplace systems, the ERP software of logistics carriers, and the brand partners’ own operations, enabling real-time data flow and automated order processing across millions of transactions. - **Smart data drives every decision** - predictive analytics tools handle vendor selection, product SKU choices, demand forecasting, and inventory management, so the company can respond to what the market wants without guesswork. - **Built for spikes** - the technology’s bandwidth is progressively scaled on cloud infrastructure, which is why it can absorb the sharp demand surge of the US festive season without breaking, and why the company plans continued investment in artificial intelligence to push automation and security further. # Group structure and partners **A parent company in India with a chain of wholly owned subsidiaries in the US and Singapore, all consolidated around a single e-commerce mission, with Amazon, UPS, and FedEx as the critical external partners.** - **The holding structure funnels everything to 123Stores** - IntraSoft Technologies Ltd (listed in India) owns IntraSoft Ventures in Singapore, which in turn owns 123Stores, Inc. in the US, the entity that actually runs the e-commerce business, and the group’s revenue from operations is entirely from the United States of America. - **Capital keeps flowing downstream** - the Board has approved successive equity investments into the Singapore subsidiary - most recently up to USD 1.75 million in December 2025 - to fund the main business activities of 123Stores. - **Three external partners define the operating model** - Amazon is the primary marketplace where goods are sold; UPS and FedEx are the logistics partners that move those goods to customers, with the company’s order volumes large enough to negotiate favourable rates.