### **Overview** ITC Limited is one of India’s most diversified and innovation-driven conglomerates, with a strong presence across Fast-Moving Consumer Goods (FMCG), Agribusiness, Paperboards & Packaging, Hotels, and Digital Technologies. The company has evolved into a future-ready enterprise through its strategic transformation framework—**"ITC Next"**—which emphasizes sustainability, digital innovation, health & wellness, and value-added product development aligned with emerging consumer trends. With a portfolio of over **25 homegrown FMCG brands**, a leading position in sustainable agri-sourcing, and expanding digital ecosystems, ITC continues to demonstrate scalable, profitable growth across multiple sectors, reaching over **260 million households** in India and exporting to **over 70 countries**. --- ### **Key Strategic Highlights (Recent Developments – 2025)** #### **1. FMCG & Consumer Products: Innovation and Premiumisation** - **Brand Leadership & Expansion:** ITC’s FMCG business generates over **₹34,000 crores in annual consumer spend**, with market leadership in key categories: - *Aashirvaad* – No. 1 branded atta - *Sunfeast* – No. 1 cream biscuits - *Bingo!* – No. 1 snacks (bridges) - *Classmate* – No. 1 notebooks - **New Product Development:** Over **100 new differentiated products launched in FY25**, driven by insights from its **Life Sciences & Technology Centre (LSTC)** and culinary expertise from ITC Hotels. - **Premiumisation Strategy:** - *Fiama* introduced premium moisturising bars with **Hokkaido milk**. - *Sunfeast* launched **super-premium cookies** with exotic ingredients via quick commerce. - *Aashirvaad Besan* offers lump-free batter made with region-specific chana dal using advanced manufacturing. #### **2. Health, Wellness & Nutrition Focus** - **Right Shift:** A new brand targeting consumers **over 40**, offering scientifically developed nutrition-dense products like **Jaggery Ragi Cookies**, **Millet Oats Kheer**, and **Chana Mixture**, using clinically proven natural ingredients. - **24 Mantra Organic Acquisition:** ITC acquired **Sresta Natural Bioproducts**, strengthening its leadership in India's **organic food market**. The acquisition includes a vertically integrated supply chain across **1.4 lakh acres** in 10 states, serving domestic and international markets, including the US. - **Yoga Bar & 24 Mantra:** Together, they form a **"Good-for-You" portfolio**, promoting healthier eating, sustainability, and organic staples. #### **3. FoodTech & Cloud Kitchen Expansion** - **Full-stack Entry into Online Food Services:** - ITC launched a **FoodTech platform** under ITC Next, operating **four brands**: - *ITC Master Chef Creations* - *ITC Aashirvaad Soul Creations* - *ITC Sunfeast Baked Creations* - *Sansho by ITC Master Chef* - **60 cloud kitchens** operational across **five cities** (South & West India), with **108% CAGR over 3 years** and **₹100+ crore GMV in FY25**. - The business leverages strengths in **food science, FMCG brands, and hotel culinary expertise**. - **National expansion underway** as part of core growth strategy. #### **4. Agribusiness & Rural Transformation via ITCMAARS** - **ITCMAARS Platform:** A **'phygital' (physical + digital) AgriTech platform** supporting over **2.1 million farmers through 2,050 FPOs across 11 states**. - Offers **AI/ML-driven advisory, input access, market linkage, credit, and traceability**. - Enhances sourcing efficiency; over **40% of Aashirvaad wheat** procured directly from FPOs. - **Value-Added Agri Products (VAAP) Growing Rapidly:** - Portfolio **up 2.2x in 4 years**, including spices, coffee, frozen marine products, processed fruits, and specialty crops. - Key export segments: **Spices, organic produce, coffee, shrimp** (ITC is **top 3 exporter of frozen shrimps to EU** under ASC certification). - **New Guntur Spices Facility & Agar Industry Support:** - Supports indigenous bamboo stick manufacturing and import substitution. --- ### **Sustainability & Innovation Leadership** #### **1. Sustainable Packaging & Plastic Substitution** - **Sustainable Paperboards & Packaging**: - Portfolio **grew 2.6x over 4 years**. - Platforms: **Compostable (Filo), Recyclable Fusion Boards, Moulded Fibre (MFP)**. - **ITC Fibre Innovations Limited (IFIL)** launched a **MFP manufacturing facility** in Madhya Pradesh (March 2024), scaling commercial output. - **FiloPack** certified **Plastic-Free (Flustix)**. - **Green Manufacturing:** - Over **50% renewable energy** in paperboard operations. - Coater machine installed to scale **compostable products**. - **Innovation Platforms:** *Bioseal* (compostable), *Oxyblock* (recyclable barrier), *Germ-Free Coating* in development. #### **2. Life Sciences & Technology Centre (LSTC)** - **R&D Powerhouse:** Over **400 scientists** in Bengaluru, driving innovation in: - Consumer & Sensory Sciences - Health & Wellness - Hygiene - Sustainable Materials & Packaging - **Pioneered First-to-Market Products:** Including **B Natural immunity juices, Savlon disinfectants, Sunfeast Dark Fantasy desserts**, and AI-powered skin solutions (Dermafique). --- ### **Digital & Omnichannel Growth** #### **1. Distribution & Trade Marketing** - **Extensive Omnichannel Network:** Reaches **7 million retail outlets** daily. - **ITC e-Store:** Operates in **24,000+ pin codes**, offering **800+ FMCG products across 45+ categories**. - **Category-Specific D2C Platforms:** - *Aashirvaadchakki.com* – Atta - *Fiama.in* – Body care - *Classmateshop.com* – Customized notebooks - *Dermafique.com* – Skincare - **UNNATI Platform:** B2B app digitizing trade partners with **finance, payments, and order fulfillment** integration. #### **2. Digital Marketing & Consumer Engagement** - **Real-Time Consumer Data Platform** connects all digital touchpoints. - **Digital Destinations:** - *www.letsboing.com* – Comedy content hub for Bingo! - *www.foodiesonly.in* – Recipe and cooking platform - **Gamification & Learning:** *MyClassmate app* (2.5M+ downloads), *eduGAMES Infinity* (AI-assisted interactive learning)