NSE:JIOFIN management interview: Ashish Ahuja on the Future of Digital Insurance & Personalised Protection
Moneycontrol, 2026-09-14. Video: https://www.youtube.com/watch?v=nTuH6y_FDbk
- Policy analyzer platform: Jio Insurance Broking is utilizing AI tools and digital infrastructure to simplify policy terms to four to five key variables, score uploaded policies, and enable paperless POSP agent onboarding within six minutes.
- Market expansion strategy: The company aims to penetrate Tier-2, rural, and MSME markets by developing one-to-two-click products for 35 to 40 crore feature phone users and supporting 30 to 40 local languages through AI bots.
- Sachetized insurance offerings: The firm is focusing on low-ticket sachet products across health, travel, cyber, and motor insurance embedded into checkout journeys via UPI and POS terminals, alongside customized coverage for gig workers.
- Operational cost efficiency: To maintain profitability on low-margin sachet products, operations are being automated with AI, reducing motor insurance support requirements from approximately 20 callers down to one human caller and seven to eight bots.