### **1. Company Overview** **JK Lakshmi Cement Ltd. (JKLC)** is a leading Indian manufacturer of cement and cementitious products, with over four decades of industry presence. Founded in 1982 with a 0.5 million tonne per annum (MnTPA) integrated plant in **Sirohi, Rajasthan**, the company has grown into a multi-state player with a total installed cement capacity of **16.4–16.5 MnTPA** as of FY24–FY25. JKLC operates manufacturing facilities across **Rajasthan, Chhattisgarh, Gujarat, Haryana, Uttar Pradesh, and Odisha**, and is strategically expanding into **Bihar, Jharkhand, Assam, and North-East India**. It is the **first cement company in North India to introduce colored cement bags** and holds **ISO 9001 certification**. The company merged with its subsidiary **Udaipur Cement Works Limited (UCWL)** by March 2025, consolidating operations and strengthening its pan-India footprint and financial scalability. --- ### **2. Vision & Strategic Direction** JKLC is undergoing a transformational shift from a **regional cement manufacturer to a pan-India provider of integrated smart construction solutions**. The long-term vision is captured in its **“30x30 Roadmap”** – to reach **30 million tonnes per annum (MTPA) of cement capacity by 2030** while enhancing profitability and sustainability. #### **Core Strategic Pillars:** - **Geographic Expansion**: Focused growth in **Eastern and Northern India** (Bihar, Jharkhand, UP, Assam) and consolidation in North/Central regions. - **Product Diversification**: Moving beyond commodity cement to **40% future revenue from new 'Smart Building Solutions' (SBS)**. - **Sustainability & ESG Leadership**: Commitment to **net-zero emissions by 2047**, low-carbon products, renewable energy integration, and resource conservation. - **Digital Transformation**: Deployment of Industry 4.0 tools, AI/ML, SAP S/4HANA (via SAP RISE), and digital logistics platforms. --- ### **3. Business Segments & Product Portfolio** #### **A. Cement Products** - **Ordinary Portland Cement (OPC)** - **Portland Pozzolana Cement (PPC)** – Increasing share in mix for lower clinker content and carbon footprint. - **Portland Slag Cement (PSC)** - **Composite Cement** (newly launched) - **Specialty Cements**: - **Platinum Supremo Cement**: High-performance premium offering - **Platinum Heavy Duty Cement**: For critical infrastructure - **Green Plus Cement**: Low-clinker, low-carbon product with faster early strength - **OPC 53 Precast Cement**: Designed for rapid demoulding in precast units #### **B. Value-Added Construction Solutions (Smart Building Solutions - SBS)** This growing segment accounts for **9% of sales (as of Aug 2024)** and has seen 26% YoY growth. Products include: - **Ready-Mix Concrete (RMC)** – Expanded in Gurgaon, Delhi NCR, Bhavnagar - **Autoclaved Aerated Concrete (AAC) Blocks (JK SMARTBLOX)** – CII GreenPro certified; made from industrial waste, with thermal insulation and fire resistance - **Gypsum Plaster (Plaster of Paris – JK Lakshmiplast GypGold)** - **Wall Putty (JK Lakshmiplast Smart Wall Putty, including waterproof and scented variants)** - **Adhesives & Construction Chemicals** - **White Cement** > **SBS Goal**: 40% of future revenues; deeper penetration in urban and semi-urban markets. --- ### **4. Capacity Expansion & Growth Projects** JKLC aims to increase capacity from **~16.5 MnTPA to 30 MnTPA by 2030** through **brownfield and greenfield expansions**, including: | Project | Location | Capacity | Investment | Commissioning | |--------|---------|--------|------------|---------------| | Grinding Unit | Surat, Gujarat (HDIL) | 1.35 MnTPA | ₹225 Crore | FY26 | | Clinker Line + Grinding Unit | Durg, Chhattisgarh | 2.3 MnTPA + 1.2 MnTPA | ₹2,500 Crore | Mar 2027 | | Split Grinding Units | UP, Bihar, Jharkhand | 3.4 MnTPA total | – | FY26–30 | | Greenfield Putty Plant | Alwar, Rajasthan | – | – | Fy23–24 commissioned | | AAC Block Plant | Aligarh, UP | – | – | Acquired, FY22–23 | Additional capacity also comes via **Udaipur Cement Works**, which doubled production to **4.7 MnTPA** with a new grinding unit commissioning in 2024. > **Net Addition**: ~5 MnTPA by FY27. --- ### **5. Sustainability & ESG Initiatives** #### **A. Low-Carbon Products** - **Green Plus Cement**: Reduces clinker content using fly ash, slag, limestone, and pozzolana, lowering **CO₂ emissions per tonne**. - All SBS and blended cements are **CII GreenPro certified**, aligning with sustainable building standards. #### **B. Renewable Energy & Fuel Efficiency** - Installed **15.45 MW of solar power**, including **Rajasthan’s first floating solar project** at UCWL. - Exploring **waste heat recovery (WHR)** systems (e.g., 10 MW at Jaykaypuram, delayed to FY22). - Increased use of **alternative fuels** – e.g., carbonaceous shale substitution at Sirohi plant saved ₹1/kcal vs imported pet coke. #### **C. Circular Economy & Resource Optimization** - **AAC blocks** utilize fly ash from thermal plants. - **M-sand crusher** installed to repurpose mining waste. - **Scientific mining practices** compliant with DGMS norms; over 9,000 TPD limestone dispatch. - Secured **limestone leases in Nagaur (Rajasthan), Gujarat, and Central India**, ensuring **35–50 years of raw material security**. #### **D. Net-Zero Target** - **Committed to net-zero emissions by 2047**. - Targeting **top 5 EBITDA/ton ranking in the industry by 2030** through efficiency and green premium. --- ### **6. Innovation & R&D** JKLC’s innovation ecosystem includes: - **R&D Centers** at all major plants - **Centre of Excellence (CoE)** - **IT Innovation Lab** - Collaboration with academics, engineers, and end-users #### **Key Innovations:** - **AI in Manufacturing**: Predictive maintenance, soft sensors, and process optimization using machine learning. - **Specialty Concretes**: Waterproof, ultra-high-strength (M90–M100), precast-grade mixes. - **Product Additives**: *Bhramastra 4X4* – liquid waterproofing additive improving workability and durability. - **Custom Wall Putty Formulations**: Including scented and anti-crack variants. R&D is tightly integrated with commercial and field teams to ensure **market-relevant, customer-driven innovation**. --- ### **7. Digital Transformation** JKLC has invested in a cloud-native, API-ready digital architecture to drive agility and scalability. #### **Key Platforms & Tools:** - **SAP S/4HANA (via SAP RISE)** – Real-time sales and operational analytics. - **Transport Management System (TMS)** – RFID, GPS, and sensor-based tracking for logistics transparency. - **Electronic Proof of Delivery (ePOD)** and **automated dealer onboarding**. - **AI/ML Applications**: - Dealer churn prediction models - Delivery time forecasting - PPE compliance via computer vision - **Customer Engagement**: - Multilingual WhatsApp chatbot **"Vaani 2.0"** - Robotic Process Automation (RPA) for back-office tasks - Digital campaigns generating **100M+ impressions** Digitalization contributed to **15% revenue growth and 17% net profit growth in FY22** despite rising input costs. --- ### **8. Market & Customer Strategy** #### **Target Segments:** - **Individual Home Builders (IHB)** – Rural and urban focus - **Government Infrastructure Projects** - **Commercial & Real Estate Developers** - **Architects, Engineers, and Contractors** #### **Distribution & Marketing:** - **Technical Service Cell (TSC)**: 24–36 hour site response; conducts demos, slab supervision, mix design. - **Mobile Concrete Labs (MCLs)**: On-site quality testing, cube strength analysis, real-time support. - **Rural Penetration**: - Participation in agri/expos (e.g., Krishi Darshan) - Customized trucking (as low as 20 bags per order) - **Brand Rejuvenation**: - Campaign: **“Soch Karo Buland”** - Brand Ambassador: **Cricket Captain Rohit Sharma** - Launch of **‘Super Sixer Weather Guard’** with IPL tie-up (Sunrisers Hyderabad) > Campaign generated **500+ hoardings, 100M+ digital impressions**, and improved rural reach. #### **Channel Development:** - **SKY Loyalty Program** for SBS distributors - **JK Lakshmi SAMMAN**: Rewards program with **1,600+ architects enrolled** - Over **25,000 site conversions** from competitors in FY22–23 --- ### **9. Operational Excellence** #### **Logistics & Supply Chain** - Pioneered **bulk rail rakes** (4–5 rakes/month to West India). - **On-site railway sidings** in East boost distribution efficiency. - Overland conveyor at one site reduces CO₂ by **1.5 million kg/year**. #### **Manufacturing Efficiency** - Automation and AI-driven optimization reduced downtime and power consumption. - Example: Durg plant mill modification improved feed rate by **3 TPH and saved 0.42 kWh/ton cement**. - **Waste Reduction**: Jhajjar AAC plant uses pond fly ash and 'Green Separation' tech to eliminate green rejection. --- ### **10. Financial & Competitive Position** - **Capacity**: 16.5 MnTPA (FY24), targeting 30 MnTPA by 2030 - **EBITDA/ton**: Higher in Eastern region (₹200/ton premium) due to logistics and distribution edge - Despite industry capacity additions and pricing pressures, JKLC maintains **strong market position** and is recognized as **one of the fastest-growing large cement companies in India** (Sep 2025). --- ### **11. Leadership & Governance** - **Shri Shrivats Singhania** – Deputy Managing Director, JK Group; instrumental in scaling UCWL and driving renewable energy growth. - **Arun Kumar Shukla** – President & Director; led digital transformation and operational excellence since 2021. Strategic leadership emphasizes synergy post-merger, innovation, sustainability, and pan-India scalability.