### **Overview** Jubilant Foodworks Limited (JFL), established in 1995, is India’s largest food service company and a leading food-tech player in emerging markets. As of **June 30, 2025**, JFL operates a vast network of **3,387 stores** across six countries: **India, Turkey, Bangladesh, Sri Lanka, Azerbaijan, and Georgia**, serving approximately **22% of the world’s population**. The company leverages its dual identity as a **multi-brand quick-service restaurant (QSR) operator and a technology-driven food platform**, combining physical infrastructure with deep digital integration to drive scalable, profitable growth. JFL holds exclusive franchise rights for three global QSR brands: - **Domino’s Pizza** - **Popeyes Louisiana Kitchen** - **Dunkin’** It also owns two regional brands: - **Hong’s Kitchen** (Indo-Chinese QSR in India) - **COFFY** (a digitally native café brand in Turkey) With a mission to become the **#1 food-tech player in emerging markets by FY28**, JFL is executing a bold, data-first strategy focused on **multi-brand expansion, technological innovation, operational excellence, and deep consumer engagement**. --- ### **Growth & Market Presence** - **Store Network Expansion**: JFL opened nearly one new store per day in FY25, achieving a net addition of **238 stores** in the fiscal year. Its aggressive expansion is supported by precise, data-driven site selection and a scalable hybrid model (corporate-owned and franchise-operated). - **Geo-Footprint**: The company operates across six high-growth, underpenetrated markets with strong long-term potential. Turkey, following the consolidation of **DP Eurasia** (effective Feb 1, 2024), has become a major growth engine. - **Market Leadership**: JFL holds the #1 position in **India, Turkey, and Bangladesh**, and top-tier rankings in other markets. Its global network positions it as Domino’s **largest franchisee** outside the U.S. - **Strategic Vision**: Target to expand the Domino’s network to over **5,500 stores** across its territories, with a medium-term goal of **3,000+ Domino’s stores in India alone**. --- ### **Technology & Digital Innovation** JFL is building a **proprietary, end-to-end AI ecosystem** that powers every aspect of its business, from site selection to delivery optimization and personalized customer engagement. #### **Core AI Platforms**: 1. **Location.AI** - Uses thousands of demand signals to predict consumer behavior with **street-level accuracy**. - Enables **data-driven store placements**, delivery zone optimization, hyperlocal marketing, and operating hour adjustments. - Identified 1,000 priority locations for new store launches under the "BE THE BOLD" strategy. 2. **store.AI** - Continuously analyzes operational data to improve performance at existing stores. - Optimizes inventory, staffing, and delivery zones dynamically. - Supports **micro-cluster identification** for granular, hyperlocal marketing campaigns. 3. **Restaurant.AI & Delivery.AI** - Enhances **kitchen efficiency**, **rider onboarding (under 30 minutes)**, and **order allocation**. - Uses AI-powered surveillance for compliance (e.g., cleanliness, safety). - Dynamically adjusts delivery zones to balance load, speed, and rider safety. 4. **Customer Science Engine** - Powers **personalization** using order history, browsing behavior, CRM engagement, and NPS. - Recommends **next-best actions**: personalized offers, dynamic menus, tailored upselling. - Increases order value, conversion, and customer lifetime value while optimizing promotional spend. 5. **Pricing & Demand Forecasting Engine** - AI-driven tool that adjusts pricing and promotions in real time based on demand, competition, and market dynamics. - Balances **customer-centric growth** with **profitability**, enhancing pricing responsiveness. --- ### **Digital & Customer Ecosystem** - **Domino’s App**: - The **highest-rated food delivery app** on iOS and Android in India. - Over **14 million monthly active users**, with more than **5 million monthly orders**. - Offers innovative features: **ordering on moving trains via IRCTC**, drive-through collection, and real-time tracking. - **Cheesy Rewards Loyalty Program**: - Over **30 million members**—one of India’s largest QSR loyalty programs. - Drives repeat purchases and contributes over **50% of monthly orders**. - **Elate POS System**: - India’s **first Android-based, cloud-first POS** system, developed in-house by a 250-member tech team. - Unifies digital operations, reduces training time, improves order accuracy, and integrates with D2C apps, CRM, and machine learning engines. - **OSSOM App**: - Proprietary tool for restaurant managers to streamline daily operations, inventory, compliance, and performance tracking. - **ONDC Integration**: - First QSR in India to integrate with the **Open Network for Digital Commerce (ONDC)**, expanding reach across third-party platforms. --- ### **Operational Excellence & Supply Chain** - **Backward Integration**: 100% backward integration via a **commissary-based model**, ensuring cost control, consistent quality, and speed to market. - **Jubilant Food Park (Bangalore)**: - The **largest multi-category food processing unit** in the group. - Supports over 750 Domino’s stores and 300+ stores across Popeyes, Hong’s Kitchen, and Dunkin’. - Features production lines for chicken, dough, seasoning, sauces, bakery, and central kitchen operations. - Provides a **4-year payback period** and significant cost advantage. - **Mumbai Food Park**: Under construction as a strategic investment for future capacity. - **Transport & Logistics**: - **Digital Control Tower**, TMS (Transport Management System), and IoT-enabled **cold chain** with 275+ RFID-tagged, multi-compartment trucks. - Monitors temperature, speed, door status, and geolocation for food safety and quality. - Achieves **>20-minute average delivery time** in key zones. --- ### **Brand & Product Innovation** JFL employs a **"Customer & Market First" strategy**, using culinary R&D, consumer feedback, and regional insights to innovate. - **Domino’s**: - Expanding beyond pizza with **meal occasion innovation**: - **Lunch Thali** (₹99), **Chicken Feast Range**, **Cheese Volcano**, and **Cheesiken**. - Rebranding with campaigns like **"It Happens Only with Pizza"** and visual refresh (packaging, uniforms, branding). - Extended store hours to **3:00 AM** to capture late-night demand. - **Popeyes India**: - Gaining strong traction: **Average Daily Sales (ADS)** improving quarter-on-quarter, approaching record highs. - Launching in **top 30–40 cities**, with confidence in **"No Antibiotics Ever"** fresh chicken and U.S.-inspired flavor profile. - Unit economics optimized with dedicated commissary and 750+ sq ft delivery-first stores. - **Dunkin’**: - Transitioning to **beverage-first strategy** aligned with global brand positioning. - New store designs focused on youth and convenience. - **Hong’s Kitchen**: - Owned Indo-Chinese QSR brand with focus on **taste, repeat rates, and NPS improvement**. - Collaborations with celebrity chefs (e.g., "Taste Tibet" festival) to elevate appeal. - **COFFY (Turkey)**: - Owned café brand positioned as **value-for-money, youth-focused, digital-first**. - Over **100 stores**, on track to become Turkey’s **5th largest café chain**. - Single price per size model disrupts premium pricing norms. --- ### **Strategic Financials & Performance Highlights (FY25)** - **System Sales**: Exceeded **$1.1 billion**, a landmark achievement. - **Revenue**: Standalone revenue grew **14.3% YoY** to ₹6,105 crore; consolidated revenue reached ₹8,142 crore (May 2025). - **Profitability**: Maintained **industry-leading EBITDA margins** despite increased customer acquisition spending and delivery mix. - **Cost Leadership**: Absorbed inflation for **nine consecutive quarters** through **Project Vijay**, saving ₹200 crore in fiscal 2023–24. - **Turkey Business**: Now **profitable and cash-generative**, with plans to begin repaying acquisition debt from next quarter. - **Capital Efficiency**: Reduced capex per store by ~15% via landlord partnerships and process optimization.