### **Overview** Just Dial Ltd is India’s leading local search and discovery platform, empowering millions of micro, small, and medium enterprises (MSMEs) to establish and grow their digital presence. Since its inception in 1996 as a voice-based search service, Just Dial has evolved into a comprehensive digital ecosystem, offering integrated solutions for local search, business visibility, digital transactions, and end-to-end business management. With strong brand recognition, a deep-rooted pan-India footprint, and a scalable proprietary technology platform, Just Dial continues to be a key enabler of digital transformation for Indian businesses. --- ### **Recent Performance Highlights (Q2 FY26 – October 2025)** - **User Growth**: The platform served **197.7 million unique quarterly users** in Q2 FY26, up from 193.2 million in Q1 FY26 and 190.4 million on average in FY24–25, reflecting sustained user engagement and expanding reach. - **Business Listings**: The database has grown to **51.2 million local business listings**, reinforcing its status as India’s largest and most comprehensive local search repository. --- ### **Strategic Evolution: From Discovery to Commerce** Just Dial has strategically expanded beyond information provision to become a **direct and indirect enabler of digital transactions**, offering an integrated platform that supports the entire business lifecycle for SMEs. #### **Key Platforms & Services** 1. **JD App – The All-in-One Digital Platform** - Features map-aided search, live TV, video content, stock quotes, augmented reality (AR)-based discovery, and local information. - Offers curated content on movies, news, sports, and financial updates to boost user engagement. - Equipped with voice, text, and visual search functionalities for seamless business discovery. 2. **JD Mart – B2B Marketplace** - A dedicated digital marketplace enabling **manufacturers, wholesalers, distributors, and retailers** to create digital catalogs and sell online. - Fully integrated with Just Dial’s main platform for unified search and discovery. - Offers tools like Request for Quote (RFQ) management, digital cataloging, lead dashboards, and buyer-seller communication. - Supports digitalization of MSMEs in the post-pandemic economy. 3. **JD Omni – Cloud-Based Business Management Suite** - End-to-end digital solution for SMEs with tools for **website development, cloud POS, inventory management, CRM, and digital storefronts**. - Enables creation of customizable, transaction-ready websites integrated with third-party marketplaces. - Focus on simplifying operations for businesses with limited digital expertise. 4. **JD Pay – Digital Payment Ecosystem** - A multi-modal payment gateway supporting **UPI, cards, net banking, and wallets** via unified QR code. - Facilitates secure cashless transactions between users and vendors on the Just Dial platform. - Integrated with JD Mart with an escrow feature to reduce transaction risk in B2B commerce. 5. **JD Ratings & Reviews** - Mobile-verified review system with photo uploads, intelligent tagging, and two-way communication to enhance credibility and transparency. - As of March 2025, the platform hosted over **152.6 million ratings and reviews**, strengthening trust and decision-making. 6. **JD Analytics** - Real-time dashboard offering insights into customer leads, search behavior, campaign performance, competitor trends, and missed opportunities. - Equipped with an open API for third-party integration. 7. **Online Self-Sign-Up** - A DIY platform enabling SMEs to independently launch and manage advertising campaigns on JD or JD Mart. - Represents a shift toward digital-first customer acquisition and a new monetization channel. --- ### **Geographic Reach & Sales Infrastructure** - **Pan-India Coverage**: Operates in **over 250 cities and 11,000+ pin codes**, with a strong focus on **Tier II and Tier III markets**. - **Sales Footprint**: - Maintains **11 branch offices** across India. - Field and tele-sales network of **10,103 employees**: - **5,470 field sales personnel** - **4,633 tele-sales professionals** - **Technology Hub**: R&D and tech operations are headquartered in **Bengaluru**. --- ### **Customer Base & Monetization** - **Primary Clients**: SMEs and MSMEs, including service providers, retailers, and B2B suppliers. - **Revenue Model**: - **Prepaid subscription model** (monthly or annual), contributing to **negative working capital, zero receivables, and a debt-free balance sheet**. - Revenue mix: ~57% from top 11 cities, ~43% from Tier II/III cities (increasing strategic focus). - **Active Advertising Campaigns**: Over **613,290 paid campaigns** as of Q1 FY26, up from 583,690 in FY24. - **Pricing Structure**: - Tiered packages (Premium: Platinum, Diamond, Gold; Non-premium). - Premium listings receive **priority search ranking**; non-premium ranked by relative advertiser spend. - Pricing customized by **category, geography, and package level**. - **B2B Focus**: B2B campaigns deliver ~15% higher realization than B2C, with a dedicated sales team for complex industrial categories. --- ### **Technology & Innovation** - **Scalable Infrastructure**: - Hybrid setup using **in-house and third-party data centers**, supporting open-source platforms. - Modern tech stack with **AI, ML, NLP, and Progressive Web Apps (PWA)** for speed, uptime, and scalability. - **AI-Driven Tools**: - Automates **call quality monitoring, review summarization, fraud detection, and catalog digitization**. - Powers predictive search, auto-suggest, and personalized recommendations. - **Content Strategy**: - Focus on enhancing listings with **photos, videos, digital catalogs, and interactive content** to improve decision-making for users. - Leverages business content to generate shareable videos for organic growth. --- ### **Market Position & Competitive Strengths** - **First-Mover Advantage**: Over 28 years of market presence, deep domain expertise, and a hard-to-replicate database of 51.2 million listings. - **Brand Leadership**: Synonymous with local search in India, with high **brand recall and trust** among consumers and businesses. - **Diversified Revenue**: Income spread across **services, retail, B2B, and transactional categories**, reducing sector-specific risks. - **Strategic Partnership with Reliance Retail Ventures Ltd (RRVL)**: Major investment in FY22 to expand the digital ecosystem for MSMEs and enhance transaction capabilities. --- ### **Growth Drivers & Strategy** 1. **Digital Adoption of MSMEs**: Capitalizing on rising internet penetration, government digitalization initiatives, and the pandemic-driven shift online. 2. **Expansion in Tier II & III Cities**: Active focus on underpenetrated markets with growing digital demand. 3. **Platform Convergence**: Integrating discovery, transactions, and business management into a **single destination (JD 2.0 vision)**. 4. **Transaction Monetization**: Developing revenue from JD Pay, JD Mart, and JD Xperts (on-demand services) while protecting high-margin core search business. 5. **Cost-Effective Lead Generation**: Transitioning from cold calling to **hot lead monetization**, improving conversion and ROI.