Kwality Walls India Ltd management interview: Kwality Wall’s Big Ice Cream Bet: 30 Innovations, 30,000 New Retailers & Rural Expansion | ET Now
ET Now, 2026-09-09. Video: https://www.youtube.com/watch?v=AS580rdWm28
- Recent volume growth: The company achieved 16.6% overall growth and 14.6% volume growth, driven by 30 new product innovations, expanding quick commerce, and adding over 30,000 retailers to its network.
- Portfolio pricing strategy: Kwality Wall's is balancing mass accessibility at ₹10 and ₹20 price points with premium innovations across Magnum and Cornetto to position ice cream as an everyday snacking category.
- Per capita consumption: With India's annual per capita consumption at approximately 600 ml compared to 2.5 to 3 liters in other developing Asian nations, management plans to drive penetration into Tier 3 and Tier 4 towns and selectively introduce global TMICC brands over time.
- Inflation and pricing: To manage rising commodity costs in milk and cocoa, the company is prioritizing internal productivity programs over aggressive price increases to preserve volume-led growth.
- Market competition outlook: Management welcomes entry by new competitors and price undercutting, noting that broader market presence will accelerate category awareness and help increase India's per capita consumption toward 2 liters.