- **Lorenzini Apparels is an Indian company built around a single idea: designing, making, and selling its own brand of readymade clothing. It started in 2007 as a private venture in Delhi and, after a decade, listed on the BSE’s small-company platform before graduating to the main board of the BSE in 2023. Everything it does flows from a “lean cost business model” - a way of working that mixes in-house production with outsourced manufacturing to keep operations light while pushing its brand through stores and online channels.** # Business segments A single engine - a proprietary apparel brand manufactured through a hybrid in-house and outsourced model, then sold across physical stores and e-commerce platforms. ## 1. MONETIL: the company’s own clothing brand, made lean and sold direct **Lorenzini designs and markets its own brand of formal and casual wear, but it does not make everything itself - it runs a small in-house factory while outsourcing the rest to contractors who follow its designs, keeping the business asset-light.** - **Makes some, outsources the rest** - in-house, the company handles cutting, stitching, sewing, finishing, inspection, and packing; for the outsourced portion, it gives contractors the technical specifications - designs, patterns, and quality standards - and the contractors buy the raw materials themselves and produce the garments, which keeps Lorenzini’s own capital tied up in fewer machines and less inventory. - **Sells through stores and online marketplaces** - products reach customers through exclusive brand outlets in India and through leading e-commerce platforms, and the company is actively working to open more franchisee and company-owned stores in cities like Jaipur and Jammu while also planning its own dedicated website to sell directly. - **Raw material costs are the cost to watch** - most of the raw material the company uses is imported, and the price of raw materials is a major concern for the entire textile industry, so the company tracks raw-material prices closely and keeps enough inventory to avoid buying when prices spike. - **A lean model by design** - the company itself describes its approach as a “lean cost business model,” built on strategic partnerships with select domestic customers, which it credits for maintaining a competitive edge among industry peers. # Group structure and partners **Lorenzini Apparels is a standalone company with no subsidiaries or joint ventures, but it has a close operational tie to a related apparel entity controlled by the same founder.** - **No subsidiaries, no joint ventures** - the company does not have any subsidiary, joint venture, or associate company, making it a simple, single-entity business. - **A related party in the same business** - Mr Button Private Limited, incorporated in March 2022, operates in the same clothing and apparel sector, and the company’s Chairman and Managing Director, Sandeep Jain, is also a director and member of that entity; the two companies buy and sell goods from each other under board-approved transaction limits. - **Founder-led and family-rooted** - Sandeep Jain holds just over 52% of the company’s equity shares and serves as both Managing Director and CFO; his spouse, Deepika Jain, was previously a whole-time director but ceased all involvement in September 2023 and was reclassified from promoter to public shareholder in April 2025, holding no shares at that time. - **Listed on the main exchanges** - the company’s shares trade on both BSE and NSE after migrating from the SME platform in April 2023, with HDFC as its banker.