1. Preferential issue proceeds deployed - Of the ₹21 cr raised via warrants, ₹4.46 cr remained undeployed as of March 2025 and was temporarily parked in equities. Putting this capital to its stated business purpose adds a cash-funded growth layer equal to over 60% of the company’s current EBITDA.
2. Jammu retail store operational - A new owned retail store at Janipur, Jammu, opened and became operational on 8 September 2025. This adds a physical revenue point in a Tier-II city, directly executing the stated strategy of expanding beyond metro markets.
3. Own e-commerce platform launch - The company announced plans on 18 April 2025 to launch a dedicated e-commerce platform and widen its marketplace presence. A direct-to-consumer digital channel can lift margins by bypassing third-party commissions on a growing online revenue stream.
4. Mr Button five-year offtake contract - A related-party sale and purchase agreement with Mr Button Private Limited runs through FY2028-29, with annual limits of ₹5 cr each for sales and purchases. This provides a contracted baseline revenue stream equivalent to roughly 7% of FY25 revenue.
5. Tier-II-IV city franchise push - Management is targeting Tier-II-IV cities through franchise and owned formats with localised marketing. The Jammu opening shows this is moving from intent to execution, widening the addressable market beyond saturated urban centres.