• IPO capital deployment: The company plans to fully invest the ₹1,200 crore raised from its IPO to open 10 new company-owned showrooms, split evenly with five this year and five next year.
• Product sales mix: Plain gold jewellery accounts for 92% of sales to cater to lower- and middle-class Southern customers, though the company plans to introduce separate showrooms for higher-end buyers.
• Margin stability strategy: The company maintains a stable EBITDA margin of around 6.7% against gold price volatility by adjusting making and wastage charges up when gold prices decline and down when they rise.
• Store-level economics: Showrooms achieve break-even on day one due to three months of pre-launch marketing, with store fixed assets and furniture capex requiring approximately ₹5 to ₹5.5 crore per location.
• Gold savings schemes: The company had 4.75 lakh customers enrolled in its 11-month gold purchase scheme as of March 31, generating over ₹5,000 crore in customer advances.