### **Overview** Libas Consumer Products Ltd (formerly Libas Design LLC), established in 1995 and headquartered in Mumbai, India, is a diversified consumer products company operating across **ethnic fashion apparel**, **FMCG (rock salt)**, **innerwear**, and **lifestyle accessories**. The company leverages strong brand recognition, designer collaborations, and an evolving e-commerce strategy to maintain competitiveness in dynamic, fragmented markets. It operates under two primary business segments: 1. **Ethnic Fashion & Apparel (Libas Riyaz Gangji & KNG brands)** 2. **Consumer FMCG – Rock Salt (Gangji/GANGJI brand)** The company has expanded beyond traditional apparel into adjacent consumer segments and is pursuing aggressive growth through digital channels, franchise expansion, and international outreach. --- ### **Corporate Structure** - **Subsidiary**: - **Libas Consumer Products Limited FZE LLC** (formerly Libas Design LLC) – Ajman, UAE (established December 2018). This entity supports export operations and international market penetration, particularly in the Middle East. --- ### **Core Business Segments & Offerings** #### **1. Ethnic Fashion & Designer Apparel (Libas Riyaz Gangji)** - Founded in 1996, **Libas Riyaz Gangji** is a prominent designer fashion label in India, especially recognized in Mumbai. - Specializes in **customized, made-to-order ethnic wear**, combining traditional bespoke craftsmanship with modern customization tools. - Offers over **500 designer clothing options** across men’s and women’s segments. **Product Portfolio:** - **Women’s Wear**: Sarees, Anarkalis, Lehengas, Gowns, Suits, Wedding & Festive Collections - **Men’s Wear**: Sherwanis, Indo-Western Suits, Shirts, Pants, Custom Tailored Apparel - **Accessories**: Mojaris, Belts, Cufflinks, Saffas, Jewelry - **Custom Uniforms**: For corporates, schools, hotels, hospitals, security agencies, and salons - **Eco-Friendly Products**: Customizable jute bags in hundreds of colors/styles (carry, gift, lunch, bottle, grocery) **Design & Manufacturing Approach:** - Maintains **design control, quality inspection, and fabric sourcing**, while **outsourcing bulk fabrication** to third-party suppliers. - Monthly production capacity: **35,000–40,000 pieces** at its Mumbai facility. - Emphasizes **high-quality materials** from verified suppliers (e.g., Senso Creation, Mahavir Interlining, NS Creation). **Design & IP Challenges:** - Does **not register designs**, making it vulnerable to replication by competitors. - Competes on **brand reputation, trend responsiveness, and customer service** rather than legal IP protection. --- #### **2. Innerwear & Lifestyle (KNG Brand)** - Launched **KNG Riyaz Gangji** in 2021 as a premium intimatewear and casualwear brand. - Products include **organic innerwear (men/women), track pants, T-shirts, sportswear, and luxury casuals**. - Fabric: Made from **bamboo fiber** – naturally **antibacterial, anti-allergic, breathable, and eco-friendly**. - Targets **quality-conscious, health-aware, price-sensitive consumers**. - Joint venture formed with **Goat33 (founded by international athlete Flex Wheeler)** to develop performance apparel for athletes. --- #### **3. FMCG – Rock Salt (Gangji/GANGJI Brand)** - Entered FMCG sector in **2022**, manufacturing and trading rock salt from Bharuch, Gujarat. - Monthly production capacity: **3,000 metric tons**. - Brands: Markets under **“Gan g ji”** and **“GANGJI”**; also supplies private labels. - Key Clients: Supplies to **TATA, Puro, Sri Sri**, and other major salt brands. - Position: **India’s largest stockist and importer of rock salt**, importing ~75 containers monthly from international sources. - Supply Chain: Partners with **15,000+ organic farmers** for sustainable raw material sourcing. - Strategic Developments: - In final stages of securing **rock salt mining license** from Himachal Pradesh government. - Poised to supply branded rock salt to **India’s largest supermarket chain**. - Plans to onboard **200+ distributors nationwide**. - Market Outlook: Global rock salt market projected to reach **$1.96 billion by 2029**, driven by food, health, and industrial demand. --- ### **Distribution & Sales Channels** #### **Retail & Franchise** - Operates through **company-owned and franchised retail stores**. - Current presence: Stores in **Maharashtra, Punjab**, and **Dubai (UAE)**. - In July 2023, entered **franchise agreement with K Brands Private Limited** to establish **at least four outlets (min. 800 sq ft each)** under "LIBAS RIYAZ GANGJI" – though the original deadline (June 30, 2017) has passed, the brand continues to pursue franchise growth. - Long-term goal: Expand to **over 100 stores** via franchise model. #### **E-Commerce & Online Platforms** - Shifted strategic focus from offline to **digital-first sales** post-pandemic (2021). - Own platforms: - [www.libasfashion.com](http://www.libasfashion.com) - [www.libasconsumerproductsltd.com](http://www.libasconsumerproductsltd.com) - [www.kng.ltd](http://www.kng.ltd) - Third-party e-commerce partners: **Amazon, Flipkart, Paytm, Jabong, IndianRoots, Meesho, Groupon, BigBasket, Snapdeal** - E-retailing benefits: Lowered distribution costs, increased brand visibility, expanded national and international reach. #### **Marketing & Branding** - Recognized celebrity-endorsed brand associated with stars like **Amitabh Bachchan, Salman Khan, Jacqueline Fernandez**. - Promotions through: - **Fashion Weeks** - **IPL matches** - **TV shows** (*Sasural Simar Ka*) - **Bollywood films** (*Veer*, *Jab Tak Hai Jaan*) - **Celebrity runway appearances and red carpet features** - Digital marketing: Leverages **social media, influencers, TV ads, and mass media campaigns**. --- ### **Additional Services** - **Beauty Services**: Offered at Ludhiana outlet. - **Wedding Planning Services**: Launched in 2023 as a **budget-friendly, end-to-end solution** for local and destination weddings. - Includes venue selection, catering, décor, and event coordination. --- ### **Market & Competitive Landscape** - **Key Competitors (Apparel)**: Sabyasachi, Manyavar, Ritukumar, Telon, and unorganized local players. - Competitive advantage driven by: - Customization capability - Celebrity and designer partnerships - Strong retail and e-commerce presence - Diverse product range across price segments - Industry Risks: - Highly **fragmented, unorganized sector** with low entry barriers - **Volatility in fabric prices** and raw material supply - **Customer uncertainty**: Spot-market model leads to unpredictable repeat orders - Reliance on third-party logistics, e-commerce platforms, and payment gateways – disruptions could impact revenues --- ### **Operational & Financial Considerations** - **Working Capital Intensive**: High inventory and order fulfillment demands. - **Labor Model**: As of 2016, employed **44 permanent staff**, supplemented by contractual labor. Faces challenges in **skilled labor availability and retention**. - **Utilities**: Power and water sourced locally – not a current constraint. - **Insurance Coverage**: - Fire and special perils insurance for Kurla, Mumbai premises - Money insurance for Ludhiana retail shop --- ### **Historical Snapshot** - **As of March 31, 2016**: - **Store-to-Wholesale Sales Ratio**: 42.58% retail / 57.42% wholesale - **Employee Strength**: 44 permanent staff - **Retail Network**: ~20 stores across India and Dubai ---