NSE:M&M management interview: Brandverse: EV Boom Spreads To Smaller Towns In India: Rajesh Jejurikar | India’s EV Adoption
ET Now, 2026-03-10. Video: https://www.youtube.com/watch?v=tIvOxQGJKlU
- South India adoption: Higher EV penetration in the South is driven by a tech-savvy customer base comfortable with app-based charging and strong infrastructure across smaller towns.
- Highway charging dynamics: Fast charging enables a 20% to 80% charge in 20 minutes, and reaching an inflection point in vehicle numbers is making it commercially viable for operators to build out necessary highway charging points.
- Category growth outlook: Additional market competitors are viewed positively as a way to expand the total market size and build consumer confidence through shared long-distance user experiences.
- Customer usage trends: Over 65% of EV owners drive their vehicles every working day, representing at least 20 to 22 days of usage per month.