NSE:M&M management interview: Mahindra BE 6 Sporteq: ₹11.9 Lakh EV Gets Gaming, Gemini AI & Messaging Tail-Lights | Business News
ET Now, 2026-08-17. Video: https://www.youtube.com/watch?v=wx2X4LvHNkc
- In-car technology suite: The BE 6 Sporteq integrates Google Gemini AI, backlight texting, and an optional third screen supporting home gaming consoles like PS4 and Xbox.
- Regional variant demand: Major metropolitan markets are driving inquiries for higher-end Pack 3 and Pack 4 variants, while tier-2 cities generate strong demand for mid-level Pack 2 and Pack 3 models.
- Export market rollout: M&M is taking a measured approach to exporting Inglo platform vehicles to right-hand-drive markets like South Africa, Australia, and the UK, while maintaining 90% capacity utilization for strong domestic demand.
- Capacity expansion plans: Operational capacity at the Chakan facility is expected to scale from 8,000 to 12,000 units by the end of the year, while the Nagpur facility remains 2 to 2.5 years away.