NSE:M&M management interview: Why M&M Is Still Bullish On Tractor Demand Even As El Nino Threat Looms | Veejay Nakra | ET Now
ET Now, 2026-06-01. Video: https://www.youtube.com/watch?v=yqWDvQqJHrQ
- Industry growth guidance: Mahindra & Mahindra is maintaining its full-year domestic tractor industry growth guidance at a medium single-digit rate, as the 23% surge in May and strong first-quarter demand face high second-half base effects and upcoming headwinds.
- El Nino risks: The company is taking a wait-and-watch approach toward El Nino's second-half impact, noting that only 11 of the past 16 El Nino years hurt the tractor industry, with government measures like ₹40,000-plus crore in fertilizer subsidies helping mitigate risks.
- International markets outlook: Significant slowdowns persist in the US (down 6.5% last year) and Turkey (down 40%), while Brazil remains more resilient, with the company continuing to gain market share across these key export regions.
- Margins and pricing: Tractor margins are expected to stay largely range-bound against commodity cost inflation in steel and rubber, supported by a ₹10,000 (roughly 1.7%) price hike enacted in April.