• Tech integration: The Sporteq BE 6 series incorporates upgraded technology suites, including Google Gemini AI, backlight texting, and an optional third screen with gaming console compatibility.
• Variant demand: With pricing ranging between 11.9 lakh and 27 lakh rupees, demand in major metros is centered around Pack 3 and Pack 4, while Tier 2 towns favor mid-level variants like Pack 2 and Pack 3.
• Export strategy: Mahindra plans a measured rollout into global right-hand-drive markets such as South Africa, Australia, and the UK, while prioritizing strong domestic demand where capacity utilization sits at 90%.
• Capacity expansion: Operational capacity is projected to increase from 8,000 to 12,000 units by the end of the year at the Chakan plant, with the Nagpur facility still about 2.5 years away.