### **Overview** **CE Info Systems Ltd**, operating under the brand names **MapmyIndia** in India and **Mappls** globally, is India’s leading deep-tech company in **digital mapping, geospatial software, IoT solutions, and location intelligence**. Since its founding in 1995 by Rakesh and Rashmi Verma, the company has pioneered indigenous digital mapping in India, developing a proprietary, highly accurate, and continuously updated map database that forms the foundation of its full-stack location technology platform. As of Nov 2025, the company has evolved from a B2B-focused maps provider into a diversified **maps-led tech platform** serving four key verticals: **Automotive, Enterprise, Government, and Mobility**. It offers solutions through **Maps-as-a-Service (MaaS), Software-as-a-Service (SaaS), and Platform-as-a-Service (PaaS)** models, serving over 5,000 B2B and B2B2C customers worldwide. --- ### **Key Business Segments & Product Portfolio** #### 1. **Maps-as-a-Service (MaaS)** - Offers India’s most comprehensive **indigenous digital map database** with coverage down to individual addresses, urban buildings, 637,000+ villages, and over 6.6 million km of roads. - Develops **multi-dimensional maps**: - **2D & 3D** (landmarks, terrain, city models) - **4D** (real-time, context-aware updates) - **HD Maps** (sub-meter accuracy for ADAS & autonomous driving) - **RealView** (360° ground-level panoramas) - Building an **AI-powered "Digital Metaverse Twin of the Real World"** by integrating spatial, demographic, and real-time IoT data. - Global reach: Integrated maps across **200+ countries** via the Mappls platform. #### 2. **Software-as-a-Service (SaaS)** - **InTouch**: IoT-powered fleet and logistics management (vehicle tracking, telematics, dashcams, fuel monitoring). - **Workmate**: AI-driven field workforce automation with real-time tracking, attendance, and task reporting. - **mGIS & Insight**: Geo-AI platforms offering predictive analytics, catchment analysis, origin-destination modeling, and digital twin capabilities. - **ClarityX**: A wholly-owned subsidiary delivering AI-driven **data analytics and consulting** to BFSI, retail, FMCG, and government verticals. - **GTROPY**: Subsidiary serving the **transporter and logistics ecosystem** with IoT-enabled SaaS solutions. #### 3. **Platform-as-a-Service (PaaS)** - Offers **120+ developer APIs and SDKs** across 238 countries for routing, geocoding, navigation, and analytics. - API integration adopted by major platforms like **PhonePe, Flipkart, Amazon, CoWIN, GSTN**, and leading fintech, e-commerce, and BFSI firms. #### 4. **Automotive & Mobility Tech (A&M)** - **N-CASE Suite**: End-to-end platform for **Navigation, Connected, ADAS, Shared & Electric (CASE)** mobility. - Embedded navigation with offline capabilities - ADAS & eHorizon (real-time speed limit, curve, and pothole warnings) - EV routing with battery range analytics - V2X, remote diagnostics, and connected car cloud platforms - **80–85% market share** in embedded navigation systems among Indian OEMs. - Clients include **Hyundai, Kia, Mahindra, Ola Electric, Hero MotoCorp, MG Motor, Tork, JCB**, and several EV startups. - **3 million vehicles** embedded with Mappls technology as of 2025 (up from ~1.9M in FY23). - Targets **6 million vehicle attach rate by FY28** and 25% market attach rate (up from 11%). #### 5. **Consumer Tech & IoT (C&E)** - **Mappls App**: Over **30 million downloads**, available in **9 Indian languages**, with Indian-specific features such as Junction View, doorstep navigation (Mappls Pin), pothole reporting, and safety alerts. - **Mappls Gadgets**: Aftermarket IoT devices including **AVMs (infotainment), trackers, helmet nav kits, dashcams**, and telematics for cars, two-wheelers, and buses. - **Mappls KOGO**: Gamified B2C travel commerce platform enabling in-vehicle discovery, itinerary planning, and rewards (KOGOCOIN), with **~1 million hotels and 5,000+ service partners**. --- ### **Recent Strategic Developments (2025)** #### **1. Partnership & Investment in Zepto (Aug 2025)** - Strategic partnership with **Zepto** to integrate MapmyIndia’s **SDK and APIs** for real-time delivery tracking and customer experience. - Made a **strategic investment of INR 25 crores** to strengthen adoption of geospatial solutions in **quick commerce**. #### **2. Expansion into Southeast Asia** - **Joint Venture (JV) with Hyundai AutoEver**: **PT Terra Link** in Jakarta, Indonesia (40% stake, $4M investment). - Targets **ASEAN OEMs** with annual **per-vehicle licensing model** (2.5–3x higher ARPU vs. India). - Revenue expected from **FY26**, starting with Hyundai & Kia, expanding to other OEMs. - Strategic **first-mover advantage** in ASEAN’s emerging ADAS and connected vehicle market. - Secured **global licensing agreements** for Southeast Asian markets, with TAM estimated to be **3x that of India**. - Expansion into 8 SEA countries: **Indonesia, Vietnam, Thailand, Malaysia, Philippines**, etc., beginning FY26. #### **3. B2C and Ecosystem Strengthening** - **Mappls App** crossed 30M downloads, enhancing **crowdsourced map data refinement** and consumer stickiness. - Increased stake in **Kogo Tech Labs** from 76% to **96%**, with full management control. - Investment in **Kaiinos GeoSpatial (19.8%)** and **Simdaas Autonomy (9.4%)** to strengthen **ADAS, simulation, and digital twin capabilities**. --- ### **Government & Public Sector Initiatives** - Partnered with **India Post** on **DIGIPIN**, a unified digital addressing system integrated with **Mappls Pin** to resolve “last-mile” delivery and emergency response issues. - Supports **CoWIN, GSTN, PMGSY, Smart Cities**, and state police departments with GIS, drone mapping, and analytics. - Provides **GeoAI-powered bridge anomaly detection** for Indian Railways and **flood modeling** using 3D digital twins. - Compliant with **India’s Geospatial Data Policy**, ensuring **data localization** and exclusive access to high-fidelity maps. --- ### **Innovation & Technology Edge** - **Drones-as-a-Service (DraaS)**: Strategic investment in **Indrones Solutions** to enhance drone-based data capture and surveying. - **AI/ML-Powered Updates**: Uses hybrid AI and crowdsourced data to update maps in near-real-time. - **Qualcomm Partnership**: Integrating **Snapdragon Auto Connectivity Platform** for affordable telematics solutions in mass-market vehicles. - **Proprietary Flywheel Model**: High user engagement → improved map quality → enhanced B2B value → greater adoption. --- ### **Financial & Operational Highlights** | Metric | Status | |-------|--------| | **Open Order Book** | ₹1,500 Cr (10% YoY growth, 74% from high-margin fixed-price contracts) | | **Active Customers** | ~5,000 (corporate, government, mobility, OEMs) | | **Customer Retention** | >90% with long-term contracts | | **IoT Devices Sold + Rented** | >210,000 units, ₹117.7 Cr revenue, 40% YoY SaaS growth | | **EBITDA Margins** | 47.2% (Map-led), with ongoing IoT margin expansion | | **Global Reach** | Live operations in 15 countries: India, Nepal, Bangladesh, Sri Lanka, Indonesia, Singapore, Vietnam, etc. | --- ### **Leadership & Governance** - **Sapna Ahuja**, President (Automotive Business) & COO, leads the **NCASE suite** and live HD maps development. - Experienced executive team with strong domain expertise in **deep tech, automotive, and geospatial innovation**. - ESOP schemes in place to attract and retain top technical talent. ---