• Core portfolio recovery: After copra costs declined 25% to 30% from peak levels, Marico implemented price reductions that returned Parachute to volume growth alongside steady expansion in value-added hair oils and international markets.
• Quick commerce expansion: Growing at over 50%, quick commerce is being leveraged for innovation and premiumisation, with Marico deploying channel-specific SKUs to ensure growth remains incremental rather than cannibalistic.
• Digital brand strategy: Operating under an "Engine 2" model, Marico acquires and incubates digital-first food and personal care brands, partnering with founders for three to four years to build agility and digital capabilities.
• Input cost management: Marico is navigating persistent raw material volatility and crude prices around $90 per barrel through aggressive cost-efficiency programmes while maintaining consistent investments behind brands and talent.
• Portfolio transformation outlook: Over the next three to four years, Marico expects to complete the decommoditisation of its portfolio by expanding penetration in packaged foods and premium personal care.