• Revenue growth targets: Marico aims to cross ₹15,000 crore in revenue by FY27 and ₹20,000 crore by FY30, driven by high single-digit domestic volume growth and double-digit international growth. The food and digital segments are projected to maintain over 20% annual growth.
• Digital brand profitability: The digital-first portfolio is targeting an exit near double-digit EBITDA margins by year-end, prioritizing 25–30% profitable growth over cash-burning expansion. Beardo already generates double-digit EBITDA and Cosmics operates in the high teens, while Plix is approaching double-digit margins.
• Premiumization trajectory: The company aims for premium products to comprise 50% of its total portfolio by FY30 by gaining market share as a challenger. Specific ambitions include expanding value-added hair oil market share from 29% to 40% over three to four years and achieving ₹100 crore in shampoo sales in year one.
• Marketing spend strategy: Marico plans to sustain elevated brand investments by reallocating capital away from inefficient bottom-of-the-pyramid trade spends into brand equity. These cost efficiencies are being driven by increased investments in AI, technology, and analytics.