• Growth and user metrics: Net merchandise value grew 43% year-on-year, supported by a 33% increase in annual transacting users crossing 264 million with an average purchase frequency exceeding 10 times a year.
• EBITDA margin recovery: Sequential EBITDA margin improved by roughly 245 basis points to -1.7% of NMV, and contribution margins returned to about 4% as logistics disruptions subsided and ad revenue monetization grew.
• Financial services investment: Meesho is deploying 100 crore rupees into Meesho Payments and partnering with NBFCs to provide credit solutions for underserved sellers and consumers.
• AI deployment benefits: Generative AI tools and LLMs have accelerated product launch velocity, reduced failed logistics deliveries, and powered the Vani voice agent to drive a 22% increase in converting installed users into transacting buyers.