### **Overview** Mirza International Ltd is one of India’s leading vertically integrated manufacturers, marketers, and exporters of leather footwear, with over **45 years of operation since 1979**. Headquartered in Greater Noida, Uttar Pradesh, the company has evolved from a small tannery into a globally recognized player in the footwear and leather goods industry. It serves as a **preferred supplier to major global fashion brands**, while also building a strong portfolio of **in-house brands** across casual, formal, and lifestyle segments. With a **fully integrated manufacturing model**, Mirza International combines **in-house design studios, one of India’s largest tanneries, CAD/CAM-integrated production, and an agile supply chain**, enabling rapid innovation and time-to-market cycles of just **90 days (design to delivery)**. --- ### **Core Business Segments (Post-Demerger)** Following a strategic demerger, Mirza International now operates with a focused structure: 1. **Private Label / White Label (Export-Oriented)** – Manufacturing footwear for global fashion brands. 2. **Branded Business** – Development, marketing, and retail of in-house brands in domestic and international markets. 3. **Leather Tannery Business** – Backward integration with captive supply of high-quality, eco-compliant leather. > **Note**: REDTAPE Limited is a 100% subsidiary, housing the India-focused branded retail operations. --- ### **Global Footprint & Market Presence** - **Operations in 24+ countries** across 5 continents. - **Exports to 18+ countries** including the UK, US, Germany, France, Australia, UAE, and Europe. - **Geographical Revenue Mix (FY 2024-25)**: - UK: 50.34% - US: 18.97% - India: 15.48% - Rest of World: 15.21% - Owns **Mirza (UK) Ltd**, its exclusive international sales and distribution arm, based in Milton Keynes, UK. --- ### **Manufacturing & Supply Chain Excellence** - **4 fully integrated manufacturing units** in Unnao and Greater Noida. - **Annual production capacity**: 6.4 million pairs of footwear. - **65–77% capacity utilization**, indicating scalable operations. - **Backward integration** via **one of India's largest tanneries**: - Gold-rated by **Leather Working Group (LWG)** for environmental sustainability. - Features a **state-of-the-art effluent treatment plant** certified pollution-free by IIT Roorkee. - Supplies 100% of leather needs for captive units and offers **customized solutions** for auto, home décor, and fashion sectors. - **Over 25 dedicated ancillary units** ensure raw material availability and economies of scale. - **Asset-light model** via strategic outsourcing (exclusive third-party vendors under strict controls). --- ### **Design & Innovation** - **Two in-house design studios** staffed with 40+ designers; creates over **5,000 designs annually**. - Uses **CAD/CAM-integrated systems** for seamless design-to-manufacturing workflow, reducing lead time. - Leverages **global consumer insights and fashion trends** through a dedicated UK design studio. - **Holds intellectual property rights** over its designs – a rare edge among Indian exporters. - Achieves **90-day design-to-market cycle**, maintaining high agility and trend responsiveness. --- ### **Brand Portfolio** Mirza International has built a diverse brand ecosystem targeting multiple consumer segments: | **Brand** | **Segment** | **Key Markets** | **Value Proposition** | |----------------------|-------------------------------|----------------------|------------------------| | **Thomas Crick** | Premium men’s formal & casual | India, UK, Europe, US | Heritage luxury (est. 1830), handcrafted, affordable premium quality | | **Off The Hook London** | Women’s fashion footwear | UK, Europe, India (Online), USA (planned) | Stylish, versatile, affordable, sustainable | | **Off The Hook Kids** | Children’s footwear (new) | UK, Europe, India | Trendy, durable, gender-inclusive range | | **Oaktrak** | Men’s executive footwear | India, Middle East | Comfort, elegance, value for money | - **Branded international sales (FY 2024-25)**: - Thomas Crick: **53,138 pairs** - Off The Hook London: **20,482 pairs** - **Thomas Crick** launched in India in **December 2023**, achieving a **254% increase in monthly sales** from Oct 2023–Mar 2024. --- ### **White-Label Exports & Global Partnerships** Mirza is a **trusted manufacturing partner** for world-renowned brands: - **Key clients**: Next, Marks & Spencer, Steve Madden, Kenneth Cole, DSW, Lucky Brand, Camuto Group, Crown Vintage, Marc Fisher, Tommy Hilfiger (via Marc Fisher), and more. - **Exported 4.5 million+ pairs** in FY 2024-25 (up from 3.2 million in FY 2023-24). - **Reputation built on**: - High design standards - On-time delivery - Sustainable supply chain - Agile response to fashion cycles --- ### **Digital & Omni-Channel Strategy** Mirza has adopted a **robust omni-channel model**, blending digital and physical reach: #### **E-Commerce Expansion** - Launched on **ASOS.EU, NEXT.co.uk, Debenhams, Amazon UK/EU, eBay, M&M Direct, Zalando**. - **New Shopify-based website** launched for direct-to-consumer (D2C) sales in India. - **Dedicated e-commerce divisions** in Noida and Bengaluru. - **Two warehousing hubs (Noida & Unnao)** totaling **100,000 sq. ft.** for fast fulfillment. #### **Domestic Online Sales Mix (India)** - Myntra: 45.3% - Ajio: 17.7% - Amazon: 19% - Flipkart: 12.5% - Tata Cliq: 4.5% - Self: 1.0% - (Jio Mart, Lime Road negligible) #### **Offline Presence** - Over **1,000 multibrand outlets (MBOs)** globally. - **Exclusive Brand Outlets (EBOs)** in prime Indian cities with hybrid (click-and-collect) capabilities. - Plans to **open first exclusive store in Dubai**. --- ### **Strategic Initiatives & Growth Drivers** #### **International Expansion** - **USA Launch (June 2025)**: Off The Hook London to launch via **strategic partnership with Nordstrom and Future Group**. - **UK Growth Target**: **Doubling UK revenue** via increased ad spend, platform expansion (ASOS Europe, Next), and SKU growth. - **Asia & Middle East**: Expanding foothold through e-commerce and MBOs. #### **Product Diversification** - Launched **Off The Hook Kids** – first children’s range – in 2025. - Expanding **Thomas Crick into leather accessories** (wallets, belts). - Developing new collections for **Autumn Winter 2024** and **Spring Summer 2025**. #### **Sustainability & Compliance** - LWG Gold-rated tannery with low water/energy footprint. - Zero-discharge policy; sludge is sold to certified vendors. - REACH and SATRA-compliant products. - Positioned as a **sustainable alternative to China**, capitalizing on global supply chain diversification. --- ### **Leadership & Governance** - **Mr. Tauseef Ahmad Mirza (MD)**: Leads global expansion, innovation, and manufacturing. Over 30 years’ experience; UK-trained in shoe technology. - **Mr. Nirmal Sahijwani (Whole-time Director)**: Drives ladies' footwear and branded business growth. - **Mr. Shahid Ahmad Mirza**: Oversees shoe division and raw material sourcing; significant shareholder. - **Family-led leadership** with deep technical and industry expertise across multiple generations. --- ### **Recent Financial & Operational Highlights (FY 2024-25)** - Strong **revenue growth** driven by design innovation, delivery excellence, and customer service. - **Expansion in product ranges** and geographical reach. - **Enhanced digital infrastructure** for inventory, conversions, and traffic. - Increased **customer retention and brand loyalty** via consistent quality and trend alignment.