Info Edge is an internet company that runs online marketplaces for the biggest decisions in an Indian’s life - finding a job, a home, a life partner, or a college - and it funds the next generation of tech startups with the cash those marketplaces generate. Founded in 1996 by Sanjeev Bikhchandani, the company spent over two decades building the country’s dominant white-collar recruitment platform, then used that engine to incubate and acquire platforms in real estate, matchmaking, and education, while also becoming one of India’s most prolific tech investors. The recurring approach is to own the deepest proprietary data set in a vertical, layer on AI to improve matches, and let network effects widen the moat - the same playbook that made Naukri unassailable is now being run across every other platform.
Business segments
Five engines at different stages - a recruitment cash cow that funds everything else, two consumer platforms fighting for national leadership, an education business navigating an AI-driven search shift, and a venture-investing arm that turns the group’s profits into stakes in India’s tech future.
1. Recruitment Solutions: the cash engine that built the house
Naukri.com is India’s largest online jobs marketplace, commanding over 70% of traffic among conventional job boards, and its subscription revenue - paid upfront by over 128,000 corporate clients - funds the group’s entire portfolio of newer businesses.
- A two-sided data fortress - the platform hosts roughly 115 million resumes and adds about 21,000 new ones every day, while serving around 13 million monthly active users; this depth of data on both jobseeker preferences and employer urgency, built over 25 years, cannot be replicated quickly by a competitor.
- Paid per job listing, not per hire - corporate clients pay subscription fees to post jobs and access the resume database, with recruiters contributing around 90% of segment revenue and jobseekers about 10% through premium services like AI resume building and mock interviews.
- A multi-brand architecture for every hiring need - beyond the flagship Naukri brand, the portfolio includes iimjobs for premium management hiring, Hirist for top tech talent, Naukri Campus for freshers, and JobHai for blue-collar roles, which has become the biggest player in its segment in Delhi NCR by focusing on real-time labour matching in one city first.
- AI that closes the deal, not just the search - the AI-Rex agent automates entire hiring workflows from job intake to candidate shortlisting and already serves over 1,000 clients with 30,000 job mandates on the platform, while AI-generated resumes power 3 million profiles monthly and AI mock interviews are used by 1.5 million users each month.
- Diversified beyond IT - while IT services, tech, BPM and Global Capability Centres together account for 44.7% of B2B billings, sectors like BFSI, infrastructure, and manufacturing now contribute nearly 30%, reducing dependence on any single industry.
2. Real Estate: the traffic leader building a transactions business
99acres has pulled ahead of every other online property platform in India with a 51% overall traffic share, and it is now converting that audience into a lead-generation engine for builders and brokers across 60 cities.
- Winning the audience battle - the platform’s traffic share has been gaining roughly 0.5 to 1 percentage point every month for the last 12-18 months, with supply share in residential resale crossing 50% and daily fresh listings up 40% over two years.
- Brokers are the backbone - of roughly 80,000 customers, brokers contribute 60% of billings, builders 31%, and individual owners 9%; the business works mostly with channel partners rather than selling directly to consumers.
- Paid for leads, not just listings - revenue comes from tenure-based subscriptions and lead-based products; for large builders in the new-home segment, the company runs cost-per-lead campaigns where billing is tied directly to the number of buyer inquiries generated.
- AI is lifting engagement - the 99acres recommendation engine is driving a 10-15% improvement in unique interests, and new content formats like 99Shorts are being rolled out to deepen engagement in the new-projects segment.
3. Matchmaking: the challenger winning the Hindi-speaking heartland
Jeevansathi has carved out a leadership position in North and West India, where it holds close to 45% or more of the profile share in Hindi-speaking markets, while its sister app Aisle is growing billings at 30% a year by targeting serious relationships among South Asians globally.
- AI runs the match floor at Jeevansathi - recommendations, matching, and pricing are all fully AI-driven, and around 90% of traffic and time spent comes from the app, signalling high user stickiness.
- Aisle adds a dating layer - acquired as a majority stake and now wholly owned, Aisle recorded Rs. 39 crores in billings in FY26 and is supported by a suite of vernacular dating apps like Arike (Malayalam, growing at 40% year-on-year) and Jalebi for the Gen Z market.
4. Education: the college gateway adapting to an AI world
Shiksha is India’s leading higher-education guidance platform with a 51% traffic share and over 460 million unique annual visits, but it is now racing to pivot from search-driven advertising to counselling-led revenue as AI chatbots eat into traditional Google traffic.
- A discovery engine, not a course provider - the platform helps students choose undergraduate and postgraduate options by aggregating information on careers, exams, colleges, and courses, with around 85% of the Company's platform serving postgraduate students in the context of its study abroad platform.
- Two ways to get paid - colleges and universities buy branding and advertising, while lead-generation revenue comes from selling prospective student details to institutions and their agents; full counselling services are provided for international university partners.
- The search disruption is real - a traffic decline driven by the shift from Google search to AI chatbots and Google’s own AI summaries is hurting referred traffic and client deliveries, so Shiksha is investing in domestic counselling capabilities and AI-driven voicebots to scale its advisory role.
Group structure and partners
Info Edge is both an operator and an investor: the standalone company runs the four verticals directly, while a web of wholly-owned subsidiaries and Alternative Investment Funds - several co-sponsored with Temasek - holds stakes in over 110 tech companies, including listed names like Zomato and PB Fintech.
- The holding structure separates operations from investments - wholly-owned subsidiaries like Startup Investments (Holding) Limited and Redstart Labs make direct and indirect investments in tech startups, while Smartweb Internet Services acts as the investment manager to the Capital 2B AIF.
- Three venture funds, one deep-tech fund - the Info Edge Venture Fund (Fund I) and Info Edge Capital (Fund II) target early-stage and growth-stage tech startups, while Capital 2B scouts for opportunities in AI, robotics, drones, and new materials; a third fund, IE Venture Investment Fund III, was approved in May 2025.
- Subsidiaries are being streamlined - a scheme of amalgamation is underway to merge four wholly-owned subsidiaries - Axilly Labs (DoSelect), Diphda Internet Services, Zwayam Digital, and Allcheckdeals India - directly into the parent company, simplifying the corporate structure.