### **Overview** Nitiraj Engineers Ltd. (NEL), established in 1989 and headquartered in Dhule, Maharashtra, is a leading Indian manufacturer of **electronic weighing scales, currency counting machines, security & automation products, and electronic fare meters** under the flagship brand **‘PHOENIX’**. The company has evolved from a regional player into a pan-India presence with a robust distribution network and a growing international footprint. Listed on the **NSE Mainboard**, NEL holds **ISO 9001:2015 certification** and operates a strong integrated model of **in-house R&D, manufacturing, and after-sales service**. With over 35 years of experience, the company serves diverse sectors including industrial, commercial, healthcare, jewelry, household, and government programs. --- ### **Core Business Segments** #### 1. **Electronic Weighing Scales** - **Dominant Segment:** Accounts for ~70% of turnover. - **Product Range:** Industrial (weighbridges, crane scales), commercial (platform, tabletop, portable), healthcare (infant, adult, BMI scales), jewelry (high-precision balances up to 0.1 mg), and household scales. - **Innovation Highlights:** - **NLB Series:** Ultra-precision electromagnetic balances with 0.0001g accuracy; over 350 units sold in the first year, expected to add ₹15 crores annually. - **PW Series:** Lightweight, portable scales for mobile vendors. - **NHS Printer Scale:** India’s first hanging scale with built-in printer. #### 2. **Currency Counting Machines** - Equipped with counterfeit detection, value counting, and data integration. - Serves banks, hospitals, post offices, and retail chains. - **PVC-102:** An advanced model launched in 2024 with enhanced accuracy. #### 3. **Security & Automation Products** - **Product Range:** RFID locks, video/audio door phones, GSM shutter alarms, power-saving switches, access control systems for homes, offices, and hotels. - **Growth Strategy:** Transitioning from B2C to **B2B builder market** for bulk installations. - **New Launches (2024–2025):** GSM shutter alarm (calls pre-saved numbers on intrusion), home automation devices with remote control and IoT features. #### 4. **Electronic Fare Meters** - RTO-approved units for auto rickshaws and taxis with dual displays (fare, distance, waiting time). #### 5. **Child Growth Monitoring Systems (CGMS)** - **Public Health Contribution:** Supplier to state government programs across Anganwadis. - Devices integrate **data collection, plotting, MIS, and SMS dissemination**, supporting maternal and child healthcare initiatives. --- ### **Strategic Diversification: Entry into Drone Technology** In a major strategic shift, NEL launched its **Drone Division in 2022–2024**, marking a pivot into high-growth AgriTech and defense sectors. #### **Key Developments (2024–2025):** - **Drone Model:** 10-liter (initially 12L in trials) indigenous agricultural drone; passed **all 18 DGCA-mandated flight tests**; **awaiting type certification** for commercial launch under **‘Make in India’**. - **Applications:** Precision pesticide spraying (40% reduction in usage), crop monitoring, fertilizer application, GIS mapping, aerial surveys, and short-range cargo delivery. - **Defense Drone (Model 4):** High-altitude UAV with surveillance, loitering, and communication relay capabilities under development. - **R&D Leadership:** Hired **former ISRO scientist and aerospace engineer** to lead drone development. - **Reverse Engineering Approach:** Competitive pricing with added features tailored for Indian farmers. #### **Drone Training & Ecosystem** - **DGCA-Approved RPTO:** Approved as a **Remote Pilot Training Organisation (RPTO)** in December 2023; **only one across six neighboring districts**. - Training launched in March 2025; offers **certified pilot courses**; significant franchise interest. - **Revenue Streams:** Drone sales, pilot training, and **Drones-as-a-Service (DaaS)**. #### **Partnerships** - Collaborated with **"BHOLA"**, a Maharashtra-based farmer app, to expand agricultural outreach. #### **Drone Manufacturing Facility** - State-of-the-art unit capable of **structural design, prototyping, flight testing, serial production, and mission planning**. - Planned integration with in-house electronics, molding, and automation capabilities. --- ### **Manufacturing & Operational Strength** - **Primary Plant:** 8-acre facility in **Dhule, Maharashtra**, with daily capacity of **3,000–4,000 units** (~600,000 annually). - **New Unit:** 5,000 sq. ft. facility in **Dadra & Nagar Haveli**, commissioned in 2023–2024, supporting long-term capacity and resilience. - **In-House Capabilities:** PCB design, electronics, injection molding, tool room, and R&D (approx. 15 engineers). - **Current Utilization:** ~50%, projected to rise to **60–70%** with new product rollouts and demand. - **Investment:** ₹3–4 crores annually on maintenance and tech upgrades. --- ### **Sales, Distribution & Market Expansion** - **Network:** 20 branch offices across **Maharashtra, Chhattisgarh, Odisha, Gujarat, and Telangana**. - **Dealers:** Over **400 dealers** in India and key international markets (UAE, Oman, Nepal, Sri Lanka, Africa). - **E-commerce:** Growing digital sales through dedicated marketing and online platforms. - **Geographic Expansion:** Targeting **Madhya Pradesh, Rajasthan, Punjab, Jharkhand, and Uttar Pradesh**. - **Corporate & Institutional Push:** Engaging banks, government agencies, and corporate clients. --- ### **International Outlook** - **Export Markets:** Middle East (UAE, Oman), SAARC (Nepal, Sri Lanka), Africa (Malawi). - **German Opportunity:** Post-pandemic anti-China sentiment has sparked interest; **German delegates inspected facility** and requested prototypes. - **Export Strategy:** Appointed **dedicated export manager** in 2024; targeting industrial weighing systems in Europe. --- ### **Innovation & R&D** - **In-House R&D Center (Dhule):** Focus on embedded systems (C, Assembly, Linux, Android), PCB design, UI/UX, and 3D modeling (Solid Edge). - **Product Launches (Recent):** - EMFR analytical balances (precision lab scales). - Hotel automation suite (RFID locks, power-saving switches). - Biometric access control, weight-volume scale for logistics, and electronic cash registers (in development). - **Annual Innovation Goal:** 5–6 new product launches per year. --- ### **Differentiation & Competitive Edge** - **Quality & Reliability:** Known for superior project execution, on-time delivery, and ISO-certified processes. - **Technology Leadership:** In-house design and production of electronics and molds — rare among peers. - **Diversified Risk:** Revenue spread across multiple sectors and products, reducing overdependence. - **Public Sector Trust:** Preferred supplier for government health and monitoring programs. --- ### **Recent Milestones (2024–2025)** - **“Udaan 2024” Sales Conference:** 300+ dealer/sales delegates trained in Dhule; strengthened partner engagement. - **Capacity Expansion:** 50,000 sq ft added; new facility in Dadra & Nagar Haveli operational. - **Drone Certification:** Final stage pending; poised for commercial launch in CY2025. - **Brand Building:** Aggressive digital marketing, TV/print advertising, and social media campaigns.