**Odigma Consultancy Solutions Limited** is a premier Indian digital marketing and technology firm specializing in integrated brand-building, digital identity, and AI-driven engagement. Established in **2010** and headquartered in **Bengaluru**, the company operates as a strategic subsidiary of **Infibeam Avenues Limited**. Following a court-sanctioned composite scheme of arrangement, Odigma was listed on the **BSE** and **NSE** on **December 12, 2024**, marking its transition into a high-growth, independent public entity. --- ### **Strategic Evolution & The .ooo Ecosystem** Odigma has evolved from a specialized digital agency into a technology-led digital transformation partner. A cornerstone of its current strategy is the management of the **Global Top Level Domain (gTLD)** undertaking, acquired from its parent company effective **September 14, 2024** (with an appointed date of **April 1, 2023**). * **Unique Market Position:** Odigma is the **only Indian company** accredited by **ICANN** to own and operate a global top-level domain (** .ooo **). * **Digital Identity Focus:** The company leverages the **.ooo** extension to provide businesses with unique digital identities, creating a recurring, subscription-based revenue stream. * **Synergistic Framework:** The company maintains an arm’s-length relationship with **Infibeam Avenues**, utilizing its parent's advertisement framework and technical resources to ensure rapid scalability and business continuity. --- ### **Core Business Segments & Service Portfolio** The company’s operations are categorized into two primary reportable segments under **Ind AS 108**, designed to capture the full lifecycle of a brand's digital journey. | Segment | Focus Area | Key Offerings | | :--- | :--- | :--- | | **Digital Marketing** | Creative & Performance | SEO, SEM, Social Media Management, Content Creation, Web Development, Email Marketing, and ORM. | | **Global Top Level Domain** | Infrastructure & Identity | Domain registry, digital identity solutions, and subscription-based recurring services via **.ooo**. | #### **Proprietary Technology & AI Integration** Odigma is aggressively integrating Artificial Intelligence to shift from tactical execution to long-term digital architecture: * **RealAIse:** A proprietary **AI-powered tool** designed for customer engagement and conversation metrics analysis. It identifies product gaps and provides "agentic" lead engagement for high-value sectors like Real Estate and Automobiles. * **Programmatic Advertising:** Utilizing **data-driven** automated ad buying to maximize **ROI** for performance-heavy clients. * **Video & Content:** Targeting the **"Orange Economy"** (creative/digital sectors) through high-impact video production and influencer partnerships. --- ### **Operational Reach & Client Verticals** Odigma maintains a **sector-agnostic** approach, serving a diverse portfolio of **100+ clients** ranging from early-stage startups to global conglomerates. * **Geographic Footprint:** Operates across **9+ Indian cities** (including Mumbai, Delhi, and Ahmedabad) with a registered office in **GIFT City, Gandhinagar**. * **International Expansion:** In **Q2 FY26**, the company incorporated **Odigma FZE LLC** in the **UAE** to capture the growing Middle Eastern digital market. * **Key Industry Verticals:** Real Estate, Healthcare, E-commerce, BFSI, Education, Manufacturing, and F&B. * **Notable Client Base:** Includes **JBL, Puravankara, Blaupunkt, Shriram Properties, Aster Hospitals, Pepperfry,** and **Interglobe Aviation**. --- ### **Financial Performance & Growth Metrics** Odigma has demonstrated a robust turnaround in profitability, prioritizing **high-margin, retainer-based relationships** over low-margin, high-volume tactical campaigns. #### **Annual Financial Summary (FY25 vs. FY24)** | Financial Metric | FY 2024-25 (₹ Lakhs) | FY 2023-24 (₹ Lakhs) | Change (%) | | :--- | :--- | :--- | :--- | | **Revenue from Operations** | **4,733.89** | **4,234.17** | **+11.80%** | | **Profit Before Tax (PBT)** | **60.71** | **7.32** | **+729.37%** | | **Profit After Tax (PAT)** | **38.99** | **4.54** | **+758.81%** | #### **Quarterly Momentum (Q2FY26 vs. Q2FY25)** * **Revenue Growth:** Increased **49%** YoY to **₹12.57 Crore**. * **PAT Growth:** Increased **66%** YoY to **₹12 Lakhs**. * **EBITDA:** Reached **₹71.5 Lakhs** in Q3FY25, a **14% Q-o-Q** increase. #### **Revenue Streams by Offering** 1. **Checkout Web Services (₹2,942.17 Lakhs):** Focuses on SEO, SMO, affiliate marketing, and banner advertising. 2. **E-Commerce Web Services (₹1,791.73 Lakhs):** Focuses on consultancy and technology for e-commerce promotion. --- ### **Corporate Governance & Capital Structure** * **Capital Expansion:** To facilitate growth, the company increased its Authorized Share Capital from **₹50 Lakhs** to **₹7.50 Crores** in September 2024. * **Leadership:** **Mr. Mathew Jose** was re-appointed as Managing Director for a **3-year term** (effective May 2026) with a remuneration ceiling of **₹2.50 Crore** p.a. **Ms. Saumya Yagnik** joined as **CFO** in March 2026. * **Incentivization:** The **Odigma ESOP 2024-25** plan has been ratified for up to **30,00,000** options to retain top-tier talent. * **Share Swap:** The demerger was executed at a ratio of **1** share of Odigma for every **89** shares held in Infibeam Avenues. --- ### **Risk Management & Mitigation Framework** The company operates under a structured framework to manage volatility in the digital and regulatory landscape. * **Regulatory Impact:** The **November 2025** notification of the **four Labour Codes** led to a redefinition of "wages," resulting in a one-time exceptional impact of **₹18.76 Lakhs** for revised gratuity valuations. * **Financial Risks:** * **Currency:** Exposure to **USD-denominated receivables**; currently unhedged. * **Equity Volatility:** Reported negative **Other Comprehensive Income (OCI)** due to fair value changes in equity instruments (non-cash, unrealized). * **Interest Rates:** Sensitivity to corporate/government bond yields affects the discount rate for **Defined Benefit Obligations**. * **Operational Risks:** Management is mitigating margin pressure by shifting from external contractors to **in-house resources** and **advance hiring** of freshers to support large enterprise onboarding. --- ### **Future Outlook** Odigma is positioned to capitalize on India's digital acceleration through: 1. **Monetizing the .ooo gTLD** as a global alternative to traditional domain extensions. 2. **Scaling RealAIse** to provide high-intent shopper advertising and precision marketing. 3. **Cross-border expansion** via its UAE subsidiary to diversify revenue geographically. 4. **Retainer-led stability**, ensuring consistent cash flow to fund technological R&D.