Odigma Consultancy Solutions is a digital marketing agency that also runs a slice of internet real estate - the.ooo domain registry - giving it two ways to help businesses get found and grow online. It was founded in Bengaluru in 2010 and spent 15 years building a full-service digital marketing practice before a court-approved demerger in FY2025 brought the.ooo global top-level domain business into the fold from its parent, Infibeam Avenues. The recurring approach is to lock in clients on retainer contracts that produce steady cash flow, then layer on technology - especially its own AI tools - to make those relationships stickier and more profitable over time.
Business segments
Two engines that feed each other - a full-spectrum digital marketing agency built on retainer relationships, and a domain registry that turns website names into recurring subscription revenue, with the agency ready to build on every domain sold.
1. Digital marketing services: the retainer engine that keeps the lights on
A full-service digital agency that earns most of its money from ongoing monthly retainers - not one-off campaigns - giving it predictable cash flow across a client list that spans real estate, healthcare, e-commerce and more.
- Retainers first, campaigns second - the company deliberately structures engagements into two buckets: “bottom-line” retainer work (social media management, SEO, online reputation management, creative design) that generates consistent cash flow, and “top-line” project work (large-scale digital campaigns) that is more sporadic, with management explicitly prioritising the retainer model for revenue visibility.
- Everything from strategy to the screen - the service catalogue covers website design and development, search-engine marketing and optimisation, social media content and management, programmatic ad buying, video production, influencer marketing, reputation management, and email campaigns, so a client can hand over its entire digital presence to one team.
- AI baked into the daily workflow - the company launched RealAIse, its own AI-powered platform for automated lead engagement and social media intelligence, and uses AI for campaign optimisation, predictive analytics, content optimisation and automated reporting, which helps it serve clients faster and with fewer manual hours.
- A hundred-plus people across two cities - as of March 2025 the company employed 110 people operating from offices in Bengaluru and Ahmedabad, with a deliberate strategy of hiring freshers and developing them in-house to keep subcontractor costs down.
- Clients from hospitals to headphones - the active client base stood at over 50 as of the FY25 filing, with named accounts including Aster Hospitals, Pepperfry, Kurlon, JBL, Blaupunkt, Puravankara, Shriram Properties and Interglobe Aviation, plus newer enterprise wins such as a large real estate conglomerate and an electric automobile company.
2..ooo domain registry: the subscription layer on top of the internet
It owns and operates the.ooo top-level domain - a piece of internet infrastructure that earns recurring subscription fees from anyone who wants a web address ending in those three letters, worldwide.
- A gTLD with a global remit - the.ooo registry is a global top-level domain, meaning anyone in any country can register a.ooo web address, and Odigma is the steward responsible for promoting and scaling its adoption after the business was demerged into the company from Infibeam Avenues with an appointed date of April 1, 2023, and the scheme becoming effective in September 2024.
- Subscription revenue, not one-off sales - domain registrations renew annually, so the registry generates stable, recurring subscription-based revenue from both domestic and international customers.
- The agency is the natural buyer - the company’s strategy is to connect.ooo domain sales directly to its digital marketing services, offering end-to-end website design, development and optimisation on.ooo domains, so a domain purchase becomes the entry point for a broader retainer relationship.
Group structure and partners
A lean, standalone company with a newly formed UAE subsidiary that has yet to start operating, and a handful of small investments - no complex web of subsidiaries or joint ventures.
- The company had no subsidiaries, joint ventures or associate companies as of the FY25 annual report, though it incorporated a wholly owned subsidiary - Odigma FZE LLC in Sharjah, UAE - in August 2025, with the entity yet to commence business.
- It holds small, unquoted investments in three Indian companies: Upsquare Solutions, Initor Global Bot Books, and Unison Globus Aalliances.
- Infibeam Avenues Limited is a related party through common directors and shareholding; Odigma buys advertising-framework services from Infibeam under a relationship spanning three to four years, and provides digital marketing services to Infinium Motors, a promoter-group company that runs a Toyota dealership in Gujarat.
- The six-member board is chaired by Vishal Mehta (non-executive), with Mathew Jose as managing director, supported by a CFO and a company secretary as the key managerial personnel.